Sports Marketing & Fan Engagement with Tim Crow - a podcast by Fan Insights

Episode 43 of the Fan Engagement Pod is a very timely chat with former CEO of sports marketing firm Synergy Global, Tim Crow. He now does a variety of things, including advising other sports, brands and clubs. In his spare time he’s a fan of Halifax Town.

Given the talk of a European Super League, this episode is a great bit of insight into the world of sports marketing, the psychology of clubs and particularly some of the foul ups that get committed by brands and rights holders when they want to get involved. Listen out for the story about the Chant Laureate.

The conclusion from this one is pretty straightforward: you need to listen to your fans because it makes commercial sense, as well as just being the right thing to do.

Don’t forget we’ve got loads of other episodes. Episode Four of Bas Chat is now out, with Bas Schnater. Listen via the usual channels. Search Fan Engagement Pod.

If you’re from a club in the top four divisions of English men’s football, don’t forget we’ve sent out data collected for the Fan Engagement Index 2019/2020 season for comment. The Index will be published at the end of April.

And don’t forget: Fan Insights will soon become Think Fan Engagement. Keep an ear out for more. 

You can join the Fan Engagement Network at faninsights.co.uk/network/join

Support this show http://supporter.acast.com/fan-engagement-pod.

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