William Gaillard, ex-UEFA, now Burson, Cohn & Wolfe - a podcast by Fan Insights

This episode is a conversation with William Gaillard, until 2015 the Director of Communications & Public Affairs at UEFA. He is now a Senior Adviser at Burson Cohn & Wolfe, and also advises SD Europe and FARE (Football Against Racism in Europe).

This was a great chat that really got stuck into the big strategic issues around Fan Engagement, and why he believes that it has to be part of the structure & governance of clubs, as well as a practical way of involving fans in decision making. We even touched on 'Competitive Balance' in European football, and where the Premier League has got it right.

Key Insights

1. Good Fan Engagement is vital for the health of the game, not just individual clubs
2. The role of fans needs to be woven into the structure of clubs, not just used as a bolt-on
3. Clubs must think in terms of Fan Engagement, not Customer Service

Episode Links:

• Burson Cohn & Wolfe Sport
• SD Europe
• Football Against Racism in Europe (FARE)

And don’t forget you can join the Fan Engagement Network at faninsights.co.uk/network

Support this show http://supporter.acast.com/fan-engagement-pod.

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