FIR #347: Digital Media, Star Power, and Wrexham - a podcast by The FIR Podcast Network Everything Feed

Hollywood stars Ryan Reynolds and Rob McElhenney made headlines when they bought the Wrexham Association Football Club. Since then they have poured cash into the team and applied business savvy to build a global fan base for the obscure Welsh club. Among the tactics employed was a digital media strategy focused on entertaining storytelling centered on team members and coaches. Can that approach work for other sports teams or businesses that don't have the star power of a Ryan Reynolds to draw attention? Neville and Shel discuss the story in this short midweek episode.
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