Podcasts by The FIR Podcast Network Everything Feed

FIR #332: Wikipedia Editors in Tug-of-War Over AI-Authored Articles from 2023-05-10T17:46:45

The volunteer editors responsible for Wikipedia content are divided over the role ChatGPT and other generative AI writing tools can or should play in the creation of articles for the online ency...

ALP 190: An honest conversation about agency owner compensation from 2023-05-08T13:00:48

In this episode, Chip and Gini offer up some tough love for many agency owners who aren't compensating themselves fairly.
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FIR #331: AI Completes Tasks and Raises Fears from 2023-05-03T17:49:24

The recent releases of Agent-GPT, AutoGPT, and BabyGPT have taken ChatGPT to a new level. Rather than simply responding to user prompts, these tools identify a series of tasks that must be compl...

CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham) from 2023-05-03T13:00:52

ALP 189: Helping agency employees to improve their PR skills from 2023-05-01T13:00:02

In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
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FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace from 2023-04-28T21:02:42

Jeremiah Owyang has a habit. Whenever a new digital technology emerges that seems to be poised to disrupt business and society, Jeremiah dives in, talking to everyone he can, attending conferenc...

FIR #330: Help Wanted. Prompt Engineer. from 2023-04-28T18:05:32

If your generative AI prompts aren't producing exactly what you want, there's help -- for a fee. You can buy pre-written prompts from prompt marketplaces like PromptBase and Prompt Attack or hir...

ALP 188: Weekly 1:1 meetings make a big difference for your agency from 2023-04-24T13:00:43

It's no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
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FIR #329: Post Once, Socialize Everywhere from 2023-04-24T10:00:38

Imagine posting to your favorite social network, the one you want your brand to be associated with, and having it appear for all of your followers in the social networks of their choice...

Circle of Fellows #91: Crisis Communication from 2023-04-20T23:03:47

There has been no shortage of crises in the business world in recent months. From the failure of FTX and Silicon Valley Bank to the Norfolk Southern train derailment and fans revolting against T...

EPISODE #70: WHAT’S OLD IS NEW AGAIN WITH BARBARA ROZGONYI from 2023-04-17T10:44:04

So much of our time as communicators is spent navigating uncharted territory – handling crises, adapting to emerging technology, etc. – that it’s easy to forget to take time to reflect.

We...

FIR #328: What’s In Your Crypto Wallet? from 2023-04-14T16:19:34

Traditional wallets are stuffed full of cash, credit cards, debit cards, and identification. Crypto wallets have only held public and private keys needed to trade cryptocurrencies. Users are inc...

#753: Eliyahu Jian w/ Mitchell Levy on Thought Leader Life Credibility from 2023-04-13T23:43:50

This episode features #ThoughtLeader and #ExpertEliyahu Jian.
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#752: Dr. Dennis Reina w/ Mitchell Levy on Thought Leader Life Credibility from 2023-04-13T23:32:40

This episode features #ThoughtLeader and #ExpertDr. Dennis Reina.
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FIR #327: Laid Off In The Comfort Of Your Own Home from 2023-04-11T21:27:33

During the pandemic-related lockdown, with everyone but essential workers working from home, companies had little choice but to inform employees that their employment was being terminated using ...

ALP 187: References and case studies for your agency from 2023-04-10T13:00:58

Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
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FIR #326: The (Metaverse) Winter of Our Discontent from 2023-04-07T18:18:39

Can the metaverse survive? Is this the Metaverse winter? Is the metaverse dead? Headlines like these appear across media as attention -- and investment dollars -- shift from the metaverse to Art...

FIR Interview: PRophet Founder and CEO Aaron Kwittken from 2023-04-05T19:59:37

While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gaine...

ALP 186: The 2023 Banking Crisis and what it means for your agency from 2023-04-03T13:00:21

The past few weeks have been full of headlines about bank runs, government takeovers, and financial pandemonium.
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FIR #325: Making AI-Generated Brand Magic from 2023-03-28T22:15:10

Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI's public tools: ChatGPT and DALL-E 2...

ALP 185: Expanding the service offerings of your media relations agency from 2023-03-27T13:00:05

Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren't sure how best to do it.
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Spin Sucks #192: It All Starts With Owned Media from 2022-04-20T13:00:52

This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model"and explains how to measure its success. 

CWC 82: How to manage agency projects for profitable results from 2022-04-20T13:00:20

Galen Low, co-founder of The Digital Project Manager, joined Chip on this episode to talk about how agencies can improve their project management skills to improve the results that they produce ...

FIR #247: Permission to Scrape from 2022-04-19T23:03:58

Mining big data is a routine activity among many organizations. That’s exactly what a company called Hiq was doing with data it obtained from public LinkedIn pages. LinkedIn sued and now an appe...

FIR B2B #156: Time to Talk About the Twitter from 2022-04-19T15:38:34

Paul and David have been on Twitter for 15 years. In this episode, we discuss the relevance of Twitter and tips for B2B marketers on to use the network. The best ...

ALP 148: Payment terms for agency subcontractors from 2022-04-18T13:00:19

It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won't be paid until the u...

FIR #246: Who Wants to Live Forever? from 2022-04-18T11:00:36

In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories:

• The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopp...
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FIR #245: Chatbots for Search? It Depends. from 2022-04-14T20:15:31

Google's nascent MUM technology could evolve into a chatbot replacement for search engines. For some searches, that's fine. For others, it's beyond problematic.
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CWC 81: The evolution of agency events (featuring Carl Smith) from 2022-04-13T13:00:55

In this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn't.
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Spin Sucks #191: Building Traction as Fast as Possible from 2022-04-13T13:00:53

On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.Listen

FIR #244: April Fool’s! Or Not. from 2022-04-13T03:18:35

Twitter tweeted a tweet on April 1, leading a lot of people to believe it was an April Fool's prank. That got it more attention than it otherwise might have. Was it just luck or a well-planned p...

ALP 147: The reality of selling your PR or marketing agency from 2022-04-11T13:00:16

In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.
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FIR #243: New Creator Tools from LinkedIn from 2022-04-08T15:51:55

LinkedIn has added a host of new tools for creators. Some look valuable, including better content analytics, profile video tools, and a subscriber bell for update notifications. Others, like the...

FIR #242: Can’t Brands All Just Get Along? from 2022-04-07T17:29:51

A new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand's products and services.
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Spin Sucks #190: Make Your Social Decisions Strategically from 2022-04-06T13:00:59

Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media.Listen

FIR B2B #155: Tony Patrick on How To Do Better B2B SEO from 2022-03-31T15:19:31

We talk toTony Patrick, who is the director of Digital Marketing forInfluence&Co., a midwest conten...

Spin Sucks #189: Earned Media in the Age of the Paywall from 2022-03-30T13:00:51

Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin S...

FIR #241: Your Personal Brand, Journalist Edition from 2022-03-29T20:22:01

A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is...

ALP 146: Why SaaS marketing tactics probably won’t grow your agency from 2022-03-28T13:00:17

Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
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FIR B2B #154: SMS Texting for B2B With Barbara Casey from 2022-03-25T14:06:46

We interviewBarbara Casey, the CEO ofMobile High 5, about how to be ...

FIR #240: You're Fired! Get Off Our Boat! from 2022-03-24T21:41:15

Radio Shack and Better.com can rest easier these days, now that P&O Ferries has established a new low for how to lay off employees. Outrage is evident everywhere from government responses to cit...

Spin Sucks #188: Gleefully Share the Spotlight from 2022-03-23T13:00:48

Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can s...

FIR #239: Communicating Climate Risk from 2022-03-22T21:34:47

New U.S. regulations may require companies to disclose both the impact of their operations on climate change and the risk they face from global warming. With similar requirements already law in ...

ALP 145: Does your agency need to find a niche? from 2022-03-21T13:00:24

In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
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FIR #238: Deepfakes and Other Weapons of War from 2022-03-21T11:00:14

Russia's invasion of Ukraine tops the coverage in the March edition of The Hobson and Holtz Report, the long-form monthly"For Immediate Release"podcast, with a look at the motivations for compan...

Circle of Fellows #79: Engaging Stakeholders Through Strategic Communication from 2022-03-18T16:42:32

“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goa...

FIR #237: Are NFTs the New Social Layer? from 2022-03-18T15:55:07

Meta CEO Mark Zuckerberg announced, in somewhat cryptic fashion, that NFTs are coming to Instagram. Speculation about what that means is running rampant, with some proclaiming that NFTs will bec...

FIR #236: Crafting the Right Message from 2022-03-17T18:39:48

It's easy to fall into the assumption trap: assuming the right message is always about outcomes. In the case of research conducted about organizations dealing with the prevention and countering ...

Spin Sucks 187: Sometimes You’ve Got to Pay to Play from 2022-03-16T13:00:52

Paid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy. Listen

Episode #61: Employee Communications on the Ukraine crisis from 2022-03-14T14:32:16

How can we help? As the world reacts to the Russian invasion of Ukraine, companies must decide how their actions – or inactions – can answer that pivotal question...

ALP 144: Why do agencies lose clients? from 2022-03-14T13:00:15

A recent post onRedd...

FIR #235: Is It Tenable to Keep Doing Business in Russia? from 2022-03-10T21:46:12

Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is ...

Spin Sucks 186: As the Situation Escalates from 2022-03-09T14:00:53

What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. Listen

FIR #234: You’re Always On The Record from 2022-03-08T21:36:03

With declining trust in media, many media outlets have found themselves in the position of reinforcing and re-explaining what it means to be"on background"and"off the record,"because too many or...

ALP 143: Conversations are key to successful RFP responses from 2022-03-07T14:00:13

Don't respond to an RFP unless you can have a conversation and get your questions answered. That's the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode...

FIR B2B #153: How to Build Your“Voice Brand” from 2022-03-04T14:49:01

We talk this episode withDavid Ciccarelli, the CEO ofVoices.comabout how to build a stable of voice and...

FIR #233: Wondering About Web3 from 2022-03-03T23:49:59

While some of us are immersed in Web3, most Americans are pretty clueless about it, according to a new survey. But survey responses also reflect dissatisfaction with Web 2.0, identifying issues ...

Spin Sucks 185: PR Pros Behaving Badly from 2022-03-02T14:00:32

Gini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable.Listen

FIR #232: Decentralized Branding from 2022-03-01T23:39:56

One DAO -- a Decentralized Autonomous Organization -- is taking its visual brand very seriously. And true to its nature, Cabin DAO has decided to decentralize the creation of its brand. As DAOs ...

Episode #60: Victoria Dew on the new rules of employee experience from 2022-03-01T13:26:36

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FIR #231: Are All Companies In the News Business? from 2022-02-25T20:10:53

A Gallup-Knight Foundation survey finds a precipitous decline in the number of Americans paying attention to national news. For many organizations, some national news provides important context ...

FIR #213: Employees vs. NFTs from 2022-02-24T16:45:12

After learning their company was planning a cloud-based NFT service, a group of Salesforce employees sent a letter to leadership expressing their vehement opposition. They are part of a growing ...

Spin Sucks 184: Navigating The Worst Times from 2022-02-23T14:00:50

How can leaders support their teams during times of uncertainty, hardship, and even loss? Gini Dietrich explores what grief leadership means and shares five things an employer should ...

ALP 142: Let’s talk about trading time for money from 2022-02-21T14:00:48

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it.
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FIR #229: Much Ado About Wordle from 2022-02-17T21:52:30

It will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times'acquisition of the extraordinarily popular word game, Wordle,...

Circle of Fellows #78: Communication for the New Business Focus on ESG from 2022-02-17T20:16:37

The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vo...

FIR #228: Rethinking Silos from 2022-02-16T16:57:36

Conventional wisdom argues that silos in business are bad, preventing knowledge and information from spreading beyond the silo's walls. When it comes to returning to work, proponents of all hand...

Spin Sucks 183: What a Good Communications Plan Should Include from 2022-02-16T14:00:54

The communications plan is not an easy thing to accomplish, but it's made a lot easier when you know what to include. It's not just tactics, which is why Gini Dietrich outlines it all for you ri...

ALP 141: Defining your Ambition as an agency owner from 2022-02-14T14:00:42

In this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goal...

FIR #227: DAOs and Crypto and Blockchain, Oh My! from 2022-02-14T12:00:39

• In February's long-form Hobson and Holtz Report, Neville and Shel spend more than half the show with news and commentary about a variety of Web3 elements, including the metaverse, NFTs, DAO...
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FIR #226: The Metaverse Goes Corporate from 2022-02-11T18:25:47

Deloitte, the global consulting firm, has launched"Unlimited Reality,"a practice designed to help clients"harness next-generation strategies, tools, and technologies to create and connect virtua...

FIR Interview: Three Whiskey's Ben Myall on Anticipating Resistance from 2022-02-09T16:05:42

Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the age...

For Immediate Release #225: Bait and Switch from 2022-02-09T15:47:59

As interviewing job candidates switched from in-person to video during the pandemic, some candidates have been paying shills to stand in for them. Others have shelled out money to be fed answers...

Spin Sucks 182: It’s a Small World–Choose Your Words Carefully from 2022-02-09T14:00:26

In this episode, Gini Dietrich reflects on a powerful lesson learned: you never know who you’ll run into at any point in your life, so behave appropriately and ch...

CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) from 2022-02-09T14:00:16

In this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business. Listen

ALP 140: Should you force employees to take time off? from 2022-02-07T14:00:22

Many agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time.
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For Immediate Release #224: Viral and Unhinged from 2022-02-04T16:43:51

What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it's a giant green owl and the kind of content that is outside most organizations...

For Immediate Release #223: COVID, Return to Work, and the Growing Trust Gap from 2022-02-02T23:49:21

LinkedIn labeled its news item,"Do we have a failure to communicate?"The article expanded on details shared in a Bloomberg article that found"after so many fits and starts, employees are losing ...

Spin Sucks 181: Build Your Own Hot Streak from 2022-02-02T14:00:44

Can we have"hot streaks"in our careers without being famous? In this episode, Gini Dietrich explores what leads to those clusters ofListen

ALP 139: Common mistakes agencies make when pursuing new business from 2022-01-31T14:00:33

Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed.
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For Immediate Release #222: NFTs, the First Amendment, and Trademarks from 2022-01-27T21:30:05

An artist is selling NFTs of Hermès Birkin bags which (unsurprisingly) provoked a response from the company in the form of a cease-and-desist letter. The artist, Mason Rothchild, has fired back,...

Spin Sucks 180: Where Does Your Knowledge Come From? from 2022-01-26T14:00:18

In this episode, Gini Deitrich explores howinternal biases can influence the quality and success of communications plans and how to mitigate potential damage. Listen

For Immediate Release #221: Filling the Podcasting Diversity Gap from 2022-01-26T00:29:27

The world's first multicultural podcast agency network has signed a multi-year deal with McDonald's to produce custom segments and content feature McDonald's menu items along with specialized ta...

ALP 138: How to make agency team meetings more productive from 2022-01-24T14:00:35

How often should you be meeting with your agency team members and what should you be discussing?
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For Immediate Release #220: Pssst. Wanna Buy Some Disinformation? from 2022-01-24T12:00:11

In the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service -- DaaS; we review some jo...

Circle of Fellows #77: Adding Value Through Communication from 2022-01-21T20:17:17

How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fell...

For Immediate Release #219: Get Your NFTs at a Brick-and-Mortar Retailer from 2022-01-20T22:40:24

Selfridge's -- the high-end UK fashion retailer -- is making NFTs available at its retail stores. It's not alone. Can NFTs at the Walmart checkout counter be far behind?
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Spin Sucks 179: Rethinking and Unlearning from 2022-01-19T14:00:41

In this week's episode, Gini Dietrich discusses the importance of staying curious and unlearning to improve and excel in your communications career.
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For Immediate Release #218: Disney Is Auditioning TikTok Creators from 2022-01-18T23:04:32

The Walt Disney Company's parks division is looking for two part-time, on-site TikTok creators to generate content. The Disney Parks Experiences and Products account on TikTok may be the officia...

ALP 137: Quick-thinking agencies can help clients in a crisis from 2022-01-17T14:00:56

In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV s...

For Immediate Release #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph? from 2022-01-13T21:18:21

The Associated Press has announced it will launch an NFT marketplace for some of its most iconic photos, including some that have won Pulitzer Prizes. The possibilities for other businesses are ...

Spin Sucks 178: What Happened in 2021 with Business Podcasts? from 2022-01-12T14:00:38

In this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses last year's impact on business podcasts, and breaks down various stats to help you meet your podcasting goals in 2022. Listen

ALP 136: What does 2022 have in store for PR and marketing agencies? from 2022-01-10T14:00:09

No, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off.
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For Immediate Release #216: FIR Joins MPN from 2022-01-06T23:20:34

The"For Immediate Release"podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a damn thing. The podcas...

Spin Sucks 177: A PESO Model Primer from 2022-01-05T14:00:53

On this week's episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your c...

ALP 135: How agencies should handle procurement and legal from 2022-01-03T14:00

Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason.
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For Immediate Release #215: Communication Trends for 2022 from 2022-01-03T13:00:01

This is the first of our new shorter episodes that will complement the monthly"Hobson&Holtz Report."Today, Neville and She share their thoughts on trends that will affect communicators in 2022.<...

Circle of Fellows #76: How Healthy Is your Organization's Culture? from 2021-12-21T17:43:15

As the new year begins, before you set your resolutions in stone, ask yourself, “How healthy is the culture of the organization where I work or the clients I serve?”

And, with what you lea...

EPISODE #59: OUR BEST IC EXPERT ADVICE FROM FROM 2021 from 2021-12-20T20:29:54

Whew - what year 2021 was for internal communications. You were overworked but overdelivered - and you did it all (most of the time) with passion and enthusiasm. ...

FIR B2B #152: What to Do When your Facebook Account Has Been Hacked from 2021-12-20T14:20:56

Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account...

ALP 134: Improving agency employee retention from 2021-12-20T14:00:31

With the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they...

For Immediate Release #214: The Hope and The Hype of Web3 from 2021-12-20T12:00:13

In the December Hobson and Holtz Report, Neville and Shel make a few announcements about the future of the show, including an imminent listener survey and plans for short conversations multiple ...

Spin Sucks 176: Creating a Culture of Trust from 2021-12-15T14:00:24

While there has been a great decrease in trust in the media these past couple of years, communicators have the capability to step in and do something about it. Gini Dietrich discusses this and m...

Inside PR 557: Trends We’re Watching in 2022 from 2021-12-14T22:46:05

Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the...

ALP 133: Getting the client’s perspective on agency relationships from 2021-12-13T14:00:33

In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation.
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Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig) from 2021-12-08T14:00:11

Starting your own business is a dream for many, but can be daunting to make a reality. On this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down 7 steps on how to start your ow...

ALP 132: Assigning and communicating roles for agency team members from 2021-12-06T14:00:37

Clients often want to know who at the agency does what. It might be because they want to understand the work that they're getting, but it also might be because they want to go directly to indivi...

Spin Sucks 174: How to Create Accurate PR Measurement from 2021-11-30T15:00

One of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast. Listen

Spin Sucks 174: How to Create Accurate PR Measurement from 2021-11-30T15:00

One of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast. Listen

Episode #58–David Murray urges comms pros to stop messaging, start listening in an“Effort to Understand” from 2021-11-30T14:12:49

In this episode, I’m joined by author,  communications expert and dear friend David Murray, whorecently released Listen

ALP 131: Moving your agency to a 4-day work week from 2021-11-26T14:00:13

With all of the talk about the Great Resignation and the challenges many agencies are having hiring and retaining workers, is now the time to adopt a 4-day work week?
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Spin Sucks 173:“No Comment.” from 2021-11-24T14:00:28

In this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses the complicated nature of background in journalism and what promptedThe Vergeto update their policy.
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ALP 130: Know when (and how) to stay in your own lane as an agency from 2021-11-24T14:00:26

Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client's real challenges and opportunities.
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ALP 129: How transparent should agency owners be? from 2021-11-22T14:00:16

During the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure.
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For Immediate Release #213: Getting Serious About The Metaverse from 2021-11-22T12:00:30

The metaverse is front-and-center in this episode of The Hobson&Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You....

FIR Interview: When Narrative Strategies Fail from 2021-11-21T21:14:47

Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims,"Tell me a fact and I will learn, tell me the truth and I will be...

Circle of Fellows #75: Your Future in Focus from 2021-11-21T19:51:05

As the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Neil Griffiths, Amanda Hamil...

ALP 128: Agency client cancellation policies from 2021-11-19T14:00:03

How do you handle the cancellation clause of your client contracts?
Continue Reading →...

Spin Sucks 172: 94% of Communicators think WHAT? from 2021-11-17T14:00:50

It’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do, outside of media impress...

ALP 127: How to handle agency employee side hustles from 2021-11-17T14:00:17

It is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business.
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ALP 126: The relationship between bottled water and agency pricing from 2021-11-15T14:00:02

The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel.
Listen

ALP 125: Can your agency do too good of a job for clients? from 2021-11-12T14:00:10

Is it possible to lose your client’s business because you have done too good of a job for them?
Listen

ALP 124: When agency owners get tired of their business from 2021-11-10T14:00:59

We talk with a lot of small PR and marketing agency owners who are weary of their own businesses.
Listen

Spin Sucks 171: Don’t Stop Blogging! from 2021-11-10T14:00:51

In this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down this year's Orbit Media blogger survey and shares tips on how to drive revenue-generating opportunities through bloggi...

Inside PR 556: Protecting Your Intellectual Property from 2021-11-10T13:45:10

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique...

CWC 79: Creating winning new business strategies for your agency (featuring Shannyn Lee) from 2021-11-08T14:00:43

In this episode of Chats with Chip, Shannyn Lee of Win Without Pitching joins to talk about how agencies can step up their business development game.
Listen

ALP 123: Are waitlists a good idea for your agency? from 2021-11-08T14:00:28

In this episode of the Agency Leadership Podcast, Chip and Gini discuss whether or not you should be using waitlists to manage demand for your agency’s services.
Listen

ALP 122: Should you buy business insurance for your agency? from 2021-11-05T13:00:04

In this episode, Chip and Gini talk about insurance. Right up there with legal and accounting when it comes to favorite topics for agency owners.
Listen

CWC 78: How agencies can manage the new work landscape (featuring Miles Everson) from 2021-11-04T13:00:21

Miles Everson, CEO of MBO Partners, joins Chip to talk about the challenges that agencies are facing in this new era of work — and how they can find success while mitigating risks.
Listen

ALP 121: Use your calendar to manage your priorities from 2021-11-03T13:00:31

In this episode of the Agency Leadership Podcast, Chip and Gini discuss the importance of using your calendar to set, manage, and achieve your priorities.
Listen

Spin Sucks 170: Communicating Return-to-Work from 2021-11-03T13:00:17

On this week's episode of The Spin Sucks Podcast, we discuss the important role of communicators bridging the communication gap between organizational leaders and employees in making return-to-w...

ALP: 120 The treatment of women in agencies from 2021-11-01T13:00:49

The Mad Men era of agencies is over. Or is it?
Continue Reading →

The post Listen

ALP 119: How to fix an underperforming team from 2021-10-28T13:00:33

Have you ever been frustrated with your team’s performance? If so, you’re not alone.
Co...

Spin Sucks 169: How Today’s Global Complexities Are Ripe with Opportunities for Communicators in 2022 and Beyond from 2021-10-27T13:00:12

On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses Edelman's"The Future of the Corporate Communicator"report, outlines key takeaways, and shares how communicators can succ...

FIR B2B #151: How Akamai Rebuilt its Massive Corporate Website and Drove Engagement from 2021-10-26T21:37:45

Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer ...

ALP 118: When owners do work below their pay grade from 2021-10-26T13:00:07

You always hear that everyone in your business should be making the best, highest use of their time. But one of the biggest offenders of this objective are the agency owners themselves.
Listen

Episode #57–Tips from a Pro: Strategies to Boost Your IC Measurement from 2021-10-25T11:46:55

As we s...

Circle of Fellows #74: Communication Ethics from 2021-10-23T18:41:25

Trust in media and business is not high, according to the latest Edelman Trust Barometer, and public relations practitioners are usually stereotyped as unethical hacks attempting to clean up the...

Inside PR 555: Facebook–decaying from the Inside? from 2021-10-20T14:42:42

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary imp...

Spin Sucks 168: Look Who Values Content Marketing! from 2021-10-20T13:00:33

On today's episode of the Spin Sucks podcast, Gini Dietrich discusses both theContent Marketing Institute and MarketingProfs trends and insights report, Listen

For Immediate Release #212: When Worlds Collide from 2021-10-18T11:00:19

Gaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Sh...

Spin Sucks 168: Exploring the Dark Side of Social Media from 2021-10-13T13:00:40

On today's episode of the Spin Sucks podcast, Gini Dietrich discusses the dark side of social media in light of Frances Haugen's testimony against Facebook, and shares her thoughts on what the s...

Inside PR 554: Social Content Meets the Sound of Silence from 2021-10-06T15:19:59

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digit...

Spin Sucks 167: PR vs Journalists–Who is Telling The Truth? from 2021-10-06T13:00:49

On today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the complex (and often negative) relationship between the PR industry and journalists, and what can be done to improve it. Listen

FIR B2B #150: B2B Marketing Truths from Ruth Stevens from 2021-10-01T14:11:30

This episode brought us together with Ruth Stevens, whose consulting firm, eMarketing Strategy, helps clients build customer acquisition and retention strategies along with other marketing progr...

#739: Lucas Root w/ Mitchell Levy on Thought Leader Life Credibility from 2021-10-01T08:50:39

This episode features #ThoughtLeader and #ExpertLucas Root.
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For Immediate Release #211: Come On In! The Culture's Fine! from 2021-09-27T11:00:24

The September installment of The Hobson&Holtz Report includes reports on these stories:

• Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees...
  Listen

Inside PR 553: Ethically, Legally, Responsibly from 2021-09-23T15:20:58

Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic.

The postListen

Spin Sucks 166: Mental Health and the Great Resignation from 2021-09-22T13:00:27

On today's episode of the Spin Sucks Podcast, Gini Dietrich discusses The Great Resignation and how companies are responding to the seismic shift of employees beginning to prioritize their menta...

#738: Sam Liebowitz w/ Mitchell Levy on Thought Leader Life Credibility from 2021-09-22T08:34:57

This episode features #ThoughtLeader and #ExpertSam Liebowitz.
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Circle of Fellows #73: Communicating in a Changing Workforce from 2021-09-21T16:38:05

There are dramatic changes afoot among employee populations. The biggest of these are pandemic-related, including hybrid workforces and employees required to adjust to new at-work realities, inc...

Spin Sucks 165: How Far We’ve Come from 2021-09-15T13:00:55

On this week’s episode of the Spin Sucks podcast, Gini Dietrich talks about what’s changed in the last 15 years since Spin Sucks launched, and how far the blog tu...

#737: Joe Frankie III w/ Mitchell Levy on Thought Leader Life Credibility from 2021-09-14T11:38:34

This episode features #ThoughtLeader and #ExpertJoe Frankie III.
Listen

Spin Sucks 164: Was it Really The Intern? from 2021-09-08T13:00:23

On today's episode of the Spin Sucks Podcast, Gini Dietrich discusses how we all make mistakes in the workplace, and why companies have to stop blaming the interns for every misstep.
Listen

Inside PR 552: Envisioning Your New Workplace from 2021-09-07T22:35:45

It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grapp...

#736: Caryn Ross w/ Mitchell Levy on Thought Leader Life Credibility from 2021-09-07T07:21:50

This episode features #ThoughtLeader and #ExpertCaryn Ross.
Listen

Inside PR 551: The Future of the PR Industry from 2021-09-02T13:00:53

On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.
Listen

Spin Sucks 163: Mind the Pay Gap from 2021-09-01T13:00:11

On this week's episode of the Spin Sucks podcast, Gini Dietrich discusses the the unfair wage gap in the communications industry, how it disproportionately affects non-white men and women, and t...

#735: Vaishali Nikhade w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-31T07:23:03

This episode features #ThoughtLeader and #Expert Vaishali Nikhade.
Listen

Spin Sucks 162: Where’s the Money? from 2021-08-25T13:00:27

On today's episode of the Spin Sucks Podcast, Gini Dietrich discusses budget constraints on CMOs as a result of the pandemic, and what that means for the future of marketing.
Listen

#734: Eileen McDargh w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-24T07:36:25

This episode features #ThoughtLeader and #Expert Eileen McDargh.
Listen

For Immediate Release #210: Dipping Our Toes in the Metaverse from 2021-08-23T11:00:12

The August installment of The Hobson & Holtz Report includes reports on these stories:

• Whatever it turns out to be, the metaverse is absolutely coming as the next iteration ...
  Listen

Circle of Fellows #72: Time Will Tell from 2021-08-22T15:01:30

During the recent IABC World Conference, Brad Whitworth and Mark Schumann led a highly rated interactive session that examined how we use time to positively impact worlds we hope to change, live...

Spin Sucks 161: Who’s Opening Your Pitch? from 2021-08-18T13:00:52

In this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pit...

#732-733: Russo, Martignetti w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-17T09:20:25

This episode features #ThoughtLeaders and #Experts Matthew Russo, and Tony Martignetti.
Listen

#730-731: Harris, Quayle w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-12T06:12:27

This episode features #ThoughtLeaders and #Experts Omar L. Harris, and Peter Quayle.
Listen

Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation from 2021-08-11T13:00:50

On today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it.
Listen

FIR B2B #149: Cutting Out the Middleman in B2B PR from 2021-08-10T13:48:02

We speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate th...

#728-729: James, Harman w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-10T08:57:49

This episode features #ThoughtLeaders and #Experts Craig Arthur James, and Emily Harman.
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#726-727: Evarts, Hession w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-05T09:02:23

This episode features #ThoughtLeaders and #Experts Ed Evarts, and Ann Hession.
Listen

Spin Sucks 159: This is not a PR Crisis from 2021-08-04T13:00:25

On today's episode of the Spin Sucks Podcast,  Gini Dietrich talks about why PR is blamed for every crisis—and what we might be able to do about it.
<...

#724-725: Asarnow, Alvarez w/ Mitchell Levy on Thought Leader Life Credibility from 2021-08-03T07:35:56

This episode features #ThoughtLeaders and #Experts David Asarnow, and Amira Alvarez.
Listen

IPR 550: The Plumbing of the Internet from 2021-07-29T13:00

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation work...

#722-723: Young, Thakkar w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-29T08:08:41

This episode features #ThoughtLeaders and #Experts Trevor Young, and Sejal Thakkar.
Listen

FIR B2B #148: The Changing Landscape of B2B Discussion Groups from 2021-07-28T14:59:50

A new report on social media usage by the chann...

Spin Sucks 158: Your Employees Aren’t an Afterthought from 2021-07-28T13:00:29

On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses the importance of internal communications, the companies that are doing it well, and how you can broach it with your leaders...

#720-721: Vosburgh, Wilson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-27T08:51:05

This episode features #ThoughtLeaders and #Experts Whitney Vosburgh, and Sarah Wilson.
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FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul from 2021-07-24T20:29:49

Faisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to r...

#718-719: Jones, Loeb w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-22T08:24:41

This episode features #ThoughtLeaders and #Experts Mike Jones, and Jef Loeb.
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Spin Sucks 157: When AI Takes Over Communications from 2021-07-21T13:00:44

On today’s episode of the Spin Sucks podcast, Gini Dietrich discusses the who, what, why, when, and how of using AI in your communications program.
Listen

Circle of Fellows #71: Crisis Communication and Leadership from 2021-07-20T16:31:54

Crisis communication begins long before an organization experiences a crisis. Planning to communicate in a crisis involves considerable preparation, running the gamut from ensuring contact lists...

#715-717: Dr. Lafair, Vanella, Gibson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-20T09:00:46

#715: Dr. Sylvia Lafair and Mitchell Levy on Thought Leader Life Credibility Episode



Drive positive energy at work through effective leadership. This...

For Immediate Release #209: The Great Resignation from 2021-07-19T11:00:05

The July installment of The Hobson & Holtz Report includes reports on these stories:



Subway employs SEO and SEM to fight reports that there's no tuna in its tuna sandwich
...

#712-714: Whitlock, Trivers, Power w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-15T04:54:21

#712: Warren Whitlock and Mitchell Levy on Thought Leader Life Credibility Episode



Make your message heard by getting through the clutter. This episo...

IPR 549: Why do Some PR Pros Do Bad Things? from 2021-07-14T15:00:10

Look. Most communications professionals have the best intentions and behave in an honest and ethical way.

But there are some less than scrupulous PR fooks whose approach and choices refle...

Spin Sucks 156: What’s Going On In the Communications Industry? from 2021-07-14T13:00:20

The 2021 JOTW Strategic Comms Survey has just been published, which Listen

#710-711: Rembrandt, Praver w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-13T06:16:45

#710: Melanie Rembrandt and Mitchell Levy on Thought Leader Life Credibility Episode



Deliver valuable messages through a unique combination of PR and...

ALP 117: Why (and how) clients should manage their PR/marketing agencies from 2021-07-12T13:00:38

Agencies need to be managed. Not just by their own leaders, but by their clients.

Being managed by the client doesn’t mean that you’re simply an order-taker. Active management...

ALP 116: Agency collectives and collaborations from 2021-07-09T13:00:43

Small agencies can increase their capabilities and bandwidth by partnering with other small agencies and freelancers. But what are the tricks to doing this successfully?

Owners often stru...

#708-709: Dr. Cowardin-Lee, Jackson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-08T08:23:57

#708: Dr. Nanette Cowardin-Lee and Mitchell Levy on Thought Leader Life Credibility Episode



Remove bullying to produce a safe working environment for...

Spin Sucks 155: Not the Spokesperson You’re Looking For from 2021-07-07T13:00:06

When I started my business a thousand years ago, we worked with an organization in an industry we didn’t believe in and with a day-to-day contact who, with one blow of the wind, could wind up in th...

#706-707: Fisher, Ridgway w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-06T08:43:14

#706: Amanda Fisher and Mitchell Levy on Thought Leader Life Credibility Episode



Unscramble your numbers, increase your cash flow, create more profit...

#704-705: Denny, Sher w/ Mitchell Levy on Thought Leader Life Credibility from 2021-07-01T08:29:15

#704: Stephen Denny and Mitchell Levy on Thought Leader Life Credibility Episode



Fast-track your brand success and break through in the marketplace. ...

Spin Sucks 154: The Top Challenges Communicators Face from 2021-06-30T13:00:26

A new report from MuckRack (my favorite public relations management software) looks at the state of PR from the perspective of the top challenges we face, the tech and tools most popular among us, ...

#702-703: Redman, Englund w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-29T09:47:26

#702: Michael K. Redman and Mitchell Levy on Thought Leader Life Credibility Episode



Build a business with profit, purpose and legacy. This episode f...

ALP 115: Stop obsessing over finding out your prospect’s budget from 2021-06-28T14:00:25

Agency leaders often seem fixated on trying to discover the exact budget that a prospective client has available to spend with them.

There is a school of thought in the sales community th...

EPISODE #56 – KRISTEN GARVEY ON TRANSITIONING EMPLOYEES TO THE OFFICE from 2021-06-25T13:59:50

This week, we welcome Kristen Garvey, vice president of corporate communication at Waters Corporation, a specialty measurement company focu...

CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon) from 2021-06-24T19:00:36

Chris Hervochon, a CPA with extensive experience working with small agencies, shares his advice on how to manage your business more effectively by understanding and using your...

#700-701: Blevins, Hayward w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-24T08:57:41

#700: Bradford Blevins and Mitchell Levy on Thought Leader Life Credibility Episode



Achieve resiliency in operations across agencies and organization...

ALP 114: How to decide what services your agency should provide from 2021-06-23T23:53:09

Clients frequently clamor for their agencies to do more. But how do you decide when it makes sense to expand your capabilities — and when you should say no?

If you do decide that there is...

7 Ways to Succeed at Blogging from 2021-06-23T13:00:15

Blogging is hard. In fact, it’s often the most challenging thing a communications team can take on. They have high hopes and high expectations, but for whatever reason, it ends up flopping. Truth b...

Spin Sucks 153: 7 Ways to Succeed at Blogging from 2021-06-23T13:00:15

Blogging is hard. In fact, it’s often the most challenging thing a communications team can take on. They have high hopes and high expectations, but for whatever reason, it ends up flopping. Truth b...

#698-699: Klein, Shelton w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-22T09:17:44

#698: Louise Yochee Klein and Mitchell Levy on Thought Leader Life Credibility Episode



Gain traction, drive growth, and mobilize support by making co...

Circle of Fellows #70: Achieving Personal and Professional Success from 2021-06-21T15:13:18

What does it take to ensure success, both personally and professionally, as an organizational communicator? On June 17, five IABC Fellows gathered for a live-streamed discussion that explored some ...

IPR 547: Favorite Tools for Comms Experts from 2021-06-17T13:00:01

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit.


Listen

Spin Sucks 152: Results of the Ragan Comms Benchmark Report from 2021-06-16T13:00:39

Ragan has released its annual Communications Benchmark Report, which analyzes the major trends in the profession during the last year.

During that time, comms pros have been called on to ...

#695-697: Lau, Batista-Mollohan, Travis w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-15T07:35:03

#695: Joe Lau and Mitchell Levy on Thought Leader Life Credibility Episode



Live a quality balanced life with meaningful relationships, less work, and...

For Immediate Release #208: We'll Zoom You on Webex from 2021-06-14T11:00:09

The June installment of The Hobson & Holtz Report includes reports on these stories:



* Half of U.S. adults consider who publishes it as the key factor in assessing a story&...

#693-694: Vaughn, Wallace w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-11T07:25:08

#693: Kent Vaughn and Mitchell Levy on Thought Leader Life Credibility Episode



Getting organizations to avoid making bad choices to create better res...

Episode 151: Protecting Your IP and Your Relationships from 2021-06-09T13:00:47

Last week, Sharon Toerek and I joined Chip Griffin for his weekly Small Agency Talk Show. Outside of being one of the foremost experts on how agency owners can protect themselves from a business pe...

IPR 546: Inside PR is Back from 2021-06-08T18:03:31

Well, it’s been a while since you heard from us …

And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and n...

#690-692: White, Hoger, Okamoto w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-08T06:14:37

#690: Marv White and Mitchell Levy on Thought Leader Life Credibility Episode



Creating an exit strategy for business to make the best decision for yo...

ALP 113: How to expand your agency’s capabilities from 2021-06-03T12:35:03

Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.

But how do you go about gaining the knowledge an...

#688-689: Finck, Bogert w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-03T11:52:41

#688: Paul Finck and Mitchell Levy on Thought Leader Life Credibility Episode



Dare to be great, quantum leap your success and elevate your business t...

Spin Sucks 150: Out of an Abundance of Caution from 2021-06-02T13:00:27

If a global pandemic has taught us anything about business, it’s that communications expertise is not just necessary, it’s imperative.

Remember when the shutdown started and every organi...

#685-687: Price, Goldsborough, Crilley w/ Mitchell Levy on Thought Leader Life Credibility from 2021-06-01T07:58:58

#685: Joey Price and Mitchell Levy on Thought Leader Life Credibility Episode



Scale up your business with innovative HR consulting strategies. This e...

#683-684: Coffelt, Glover w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-28T08:40:20

#683: Sherri Coffelt and Mitchell Levy on Thought Leader Life Credibility Episode



Create a life that you love and a business that gives you time and ...

Spin Sucks 149: How to Create Work-Life Balance Post-Pandemic from 2021-05-26T14:00:03

A few days ago, I was waffling on whether or not to take on some work a prospect wants us to handle.

While the work would be exciting, the day-to-day contact has already been high-mainte...

#681-682: Dr. Korem, Gesell w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-25T08:14:31

#681: Dr. Erik Korem and Mitchell Levy on Thought Leader Life Credibility Episode



Be a high performance rockstar and recalibrate your view on stress ...

Circle of Fellows #69: Partnering with HR from 2021-05-24T15:53:46

Internal communicators have been partnering with Human Resources for years. In larger companies, HR even has communicators of its own to handle messaging about people-related matters. Changes in th...

#678-680: Mezher, Goldson, Glass w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-20T00:02

#678: Maher Mezher and Mitchell Levy on Thought Leader Life Credibility Episode



Keeping your career by acquiring creativity and not acting like robot...

Spin Sucks 148: How to Invest In Your Professional Development from 2021-05-19T13:00:53

Most large organizations have professional development budgets, be it to attend conferences, take an online course, or semi-regular internal workshops taught by external experts.

When I w...

SPECIAL EPISODE #55: DAVID MURRAY & ROGER D’APRIX ON THE HISTORY AND FUTURE OF INTERNAL COMMS from 2021-05-18T13:01:06

In this special episode, Sharon and I join you as listeners to a far-reaching conversation between two communication powerhouses on the evolution of employee comms – and the hard road ahead.
<...

#675-677: Young, Tsiamoulis, Wales w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-18T08:33:52

#675: Aaron Scott Young and Mitchell Levy on Thought Leader Life Credibility Episode



Getting business owners not to lose everything that they’v...

FIR #207: About That Bonus... from 2021-05-17T11:00:08

The May installment of The Hobson & Holtz Report includes reports on these stories:



* Research finds that fear is sometimes a great way to influence people’s behavior...

#672-674: Gupta, Levin, Kopper w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-13T09:08:29

#672: Sanjay Gupta and Mitchell Levy on Thought Leader Life Credibility Episode



Scaling up business solutions by getting them to the level that it ne...

Spin Sucks 147: To Be a Great Communicator, You Must Get Out of the Fog from 2021-05-12T13:00:40

Raise your hand if you are bone tired. Like no amount of exercise or self-care or time off or sleep will help. The kind that leaves you in a fog and you wonder when you’ll ever get out of it. Yeah,...

#669-671: Liman, Jain, Ross w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-11T06:33:39

#669: Erin Liman and Mitchell Levy on Thought Leader Life Credibility Episode



Framing your problems and giving you the capabilities you need to solve...

FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot” from 2021-05-10T19:50:46

Eric Schwartzman, an early contributor to the “For Immediate Release” podcast, has written a new book, “The Digit...

#665-668: Sherr, Vasconcellos, Doyle w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-06T08:06:51

#665: Nancy Sherr and Mitchell Levy on Thought Leader Life Credibility Episode



Unlock your preeminence and joyfully put it to work in the world. This...

Spin Sucks 146: The Goldilocks New Business Principle from 2021-05-05T14:00:17

Last week, we had a discussion about the different pricing models you can consider, particularly if you work for or in a service business.

This week, I’d like to take that conversation a...

#662-664: Sussman-Miller, Platske, Slattery w/ Mitchell Levy on Thought Leader Life Credibility from 2021-05-04T07:32:03

#662: Gail Sussman-Miller and Mitchell Levy on Thought Leader Life Credibility Episode



Improve resilience, well being and career joy, especially in u...

#659-661: Carrera, Russo, Richmond w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-30T07:48:10

#659: Filipe Carrera and Mitchell Levy on Thought Leader Life Credibility Episode



Helping professionals and organizations do their own digital transf...

Spin Sucks 145: Choosing the Right Pricing Model For Your Business from 2021-04-28T14:00:45

I have a team of amazing podcast producers from One Stone Creative. One of the founders, Megan Dougherty, often sends me topic ideas for th...

#656-658: Epstein, Tate, Keehn w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-28T06:22:56

#656: Paul Epstein and Mitchell Levy on Thought Leader Life Credibility Episode



Helping leaders with a disengaged workforce. This episode features #T...

FIR B2B #147: Marketing Lessons From the Open Source World With Priyanka Sharma from 2021-04-26T23:32:48

This week we talk to Priyanka Sharma, who is the General Manager of the Cloud Native Computing Foundation. The grou...

#654-655: Cox, Donahue w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-22T09:57:45

#654: Deidra Cox and Mitchell Levy on Thought Leader Life Credibility Episode



Build your own brand through career imagery. This episode features #Tho...

Spin Sucks 144: Give Journalists What They Want from 2021-04-21T14:00:09

A few weeks ago, we highlighted data from a recent survey that MuckRack did with journalists to gain knowledge on how they like to be pitched, how the industry has evolved in the past year, and how...

#651-653: Samuel, Sharpe, Anderson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-20T05:59:56

#651: Mark Samuel and Mitchell Levy on Thought Leader Life Credibility Episode



Helping organizations who are stuck to create breakthrough results. Th...

FIR #206: We’re Both Vaccinated, So Listen Without a Mask from 2021-04-19T11:00:23

The April installment of The Hobson & Holtz Report includes reports on these stories:



* Reuters’ website goes behind a paywall

* NFTs are still hot as probl...

Circle of Fellows #63: Communications and ROI from 2021-04-18T14:17:33

Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary ...

#648-650: Garcia, Coles, Adams-Miller w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-15T08:42:31

#648: Chuck Garcia and Mitchell Levy on Thought Leader Life Credibility Episode



Coaching executives at financial institutions and NY tech companies o...

Spin Sucks 143: Leading with Compassion-Based Communications from 2021-04-14T14:00:26

Last week, I had a conversation with Amanda Milligan at Fractl about Listen

#644-647: Angelo, Flick, Primus, Sciambi w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-13T08:35:36

#644: Stephanie Angelo and Mitchell Levy on Thought Leader Life Credibility Episode



Attract and retain employees with a healthy work culture to decre...

#641-643: Ramsey, Demuynck, Vyas w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-08T08:36:29

#641: Daniel Ramsey and Mitchell Levy on Thought Leader Life Credibility Episode



Leverage your time and energy with virtual professionals to drive re...

Spin Sucks 142: Diversifying Your Income from 2021-04-07T13:00:43

I’m just coming off of Spring Break and I had every intention of recording a new podcast episode, but it turns out that the weather in Chicago has been absolutely glorious: sunny and 60 degre...

#638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-06T08:27:15

#638: Tracey Lawrence and Mitchell Levy on Thought Leader Life Credibility Episode



Enabling companies to support and retain valued employees by focus...

FIR B2B #146: Language Matters from 2021-04-05T14:00:50

Last week Volkswagen tried and failed at an AListen

FIR Interview: "An Effort to Understand" Author David Murray from 2021-04-03T19:06

David Murray’s new book, “An Effort to Understand,” is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating...

#634-637: Jansen, Sigmon, Steimle, Ellsworth w/ Mitchell Levy on Thought Leader Life Credibility from 2021-04-01T09:12:42

#634: Nicole Jansen and Mitchell Levy on Thought Leader Life Credibility Episode



Create a positive impact and make a difference in the world by trans...

Spin Sucks 141: This Is Not Your Grandfather’s Crisis Communications from 2021-03-31T13:00:44

What do the Cinnamon Toast Crunch shrimp tails man, blowback over Dr. Oz guest hosting Jeopardy, and a little Chicago hometown vaccination scandal have in common?

You guessed it! Some go...

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer from 2021-03-30T18:22

2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action

According to the recently released 2021 Edelman...

#631-633: Booher, Williams, Dee w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-30T05:28:15

#631: Dianna Booher and Mitchell Levy on Thought Leader Life Credibility Episode



Working with professionals who want to sell their book to a major pu...

#628-630: Dr. Barnes, Revense, Hedden w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-25T07:51:27

#628: Dr. Elisse Barnes JD, PHD and Mitchell Levy on Thought Leader Life Credibility Episode



Baby boomers who needed to find a job and wanted someone...

Spin Sucks 140: The State of Journalism In 2021 from 2021-03-24T13:00:10

In a study of nearly 2,500 journalists, MuckRack unsurprisingly found that media coverage has completely been thrown on its head because of The Corona. But some of the reasons why are surprising, i...

#624-627: Michaels, Riley, Moore, Lamson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-23T08:14:08

#624: Daven Michaels and Mitchell Levy on Thought Leader Life Credibility Episode



Giving entrepreneurs their time back in their lives by helping them...

Circle of Fellows #67: Corporate Social Responsibility from 2021-03-19T15:29:19

Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable comp...

FIR Interview: CiviliNation's Andrea Weckerle and Jolie O'Dell from 2021-03-17T19:44:22

Andrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is “taking Listen

Spin Sucks 139: The Benefits of Values-based Marketing from 2021-03-17T13:00:01

By now, most or all of you are somewhat digitized and working remotely, if not entirely. 

As one CEO of a large tech company recently stated, “We are witnessing what will surely be rememb...

#621-623: Johnson, Brick, Bosworth w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-16T08:01:44

#621: Rene Johnson and Mitchell Levy on Thought Leader Life Credibility Episode



Lead from your power zone and not from your comfort zone. This episod...

For Immediate Release #205: Are NFTs Nifty or Not? from 2021-03-15T11:00:47

The March installment of The Hobson & Holtz Report includes reports on these stories:



* The road to hell is paved with good intentions, which Burger King learned after one ...

FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021 from 2021-03-13T19:37

In May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready?  Using a set of metrics called ‘Core Web Vitals’, your web pages will now b...

FIR Interview: Phil Gomes on the NFT Craze from 2021-03-12T21:51:12

You can’t visit a news site or check your feeds right now without seeing articles about NFTs — non-fungible tokens — and how they have captured imaginations. Taco Bell, the Nation...

#618-620: Harrison, Dr. Reina, Hogan w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-11T08:17:42

#618: Thom Harrison and Mitchell Levy on Thought Leader Life Credibility Episode



Helping spiritually-inclined professionals, small business owners, &...

Spin Sucks 138: Choose to Challenge Inequality from 2021-03-10T14:00:39

When the pandemic began and schools closed their doors, everyone was crazy understanding. While not everyone had children at home learning, on top of our trying to figure out how to work, it felt l...

#615-617: Stone, Bates, Dr. Attri w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-09T09:24:57

#615: Alexanne Stone and Mitchell Levy on Thought Leader Life Credibility Episode



Helping individuals increase their effectiveness in communication t...

#611-614: Silvester, Roby, Cherches, Bowser w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-04T11:45:44

#611: Sal Silvester and Mitchell Levy on Thought Leader Life Credibility Episode



Optimize and measure leadership programs for a more human workplace....

EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD from 2021-03-02T16:40:37

Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, ...

#608-610: Smith, Tanaka, Wallace w/ Mitchell Levy on Thought Leader Life Credibility from 2021-03-02T06:47:03

#608: C. Lee Smith and Mitchell Levy on Thought Leader Life Credibility Episode



Helping sales managers to improve the quality of their sales team. Th...

#604-607: Manyoky, Piturro, Foltz, Nidle w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-25T08:12:40

#604: Lisa Manyoky and Mitchell Levy on Thought Leader Life Credibility Episode



Etch your mark with presence development. This episode features #Thou...

Spin Sucks 136: What to Do If You’ve Been Shadowbanned from 2021-02-24T14:00:50

On January 8, Trump was banned from the internet. Last week, Zack Bornstein, an Emmy-award-winning writer/director for the likes of Jimmy Kimmel and Comedy Central, Listen

#601-603: Mankowska, Lakkur, Utter w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-23T08:53:52

#601: Asha Mankowska and Mitchell Levy on Thought Leader Life Credibility Episode



Having a strategy to identify and overcome your blind spots to have...

For Immediate Release #204: Won't You Join Us In Our Clubhouse? from 2021-02-22T12:00:23

The February installment of The Hobson & Holtz Report includes reports on these stories:



* Can anyone moderate podcasts the way we expect Facebook and Twitter to moderate c...

Circle of Fellows #66: What Does It Take to Be a Successful Independent Consultant? from 2021-02-21T00:03:24

What does it take to be successful as an independent communication consultant? How do you transition from your current corporate role, with all the support and resources that come with it, to worki...

#598-600: Stone, Rubinstein, Scheurell w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-18T10:11:48

#598: Jonathan Stone and Mitchell Levy on Thought Leader Life Credibility Episode



Helping children and addressing childhood food insecurity problems ...

Spin Sucks 135: How to Moderate Social Media In 2021 from 2021-02-17T14:00:56

Civil conversations on social media may seem like an oxymoron on the order of “working vacation” or “jumbo shrimp.” Yet Twitter–the social media platform built on the tenet of total transpare...

FIR B2B #145: Greg Ness Is a ‘Fractional CMO.’ What the Heck Does That Mean? from 2021-02-16T14:46:36

Greg Ness has a long track record of helping nurture tech startups to success. Now he’s a “fractional CMO” dividing his time bet...

#594-597: Gaynor, Baggett, Villareal, Porterfield w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-16T10:18:28

#594: Tim Gaynor and Mitchell Levy on Thought Leader Life Credibility Episode



Partnering with individuals teams business owners and executives who ar...

EPISODE #52 – Crisis expert Andy Gilman: Your next big step – taking on the vaccine from 2021-02-15T15:58:07

One of EE Voice’s most-played ? and most important ? past episodes featured cr...

#591-593: Rewers, Bellaccomo, Dr. Jackson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-11T07:49:59

#591: Angelique Rewers and Mitchell Levy on Thought Leader Life Credibility Episode



Showing small businesses how to level the playing field with big ...

Spin Sucks 134: The Time for Direct Digital Relationships is Now from 2021-02-10T14:00:08

The Content Marketing Institute recently released its B2C content marketing research and the gig is up. We’re not waking up to our old normal this summer or fall—after most of us presumably have ha...

#588-590: James, Turner, Kushner w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-09T03:32:57

#588: Coylette James and Mitchell Levy on Thought Leader Life Credibility Episode



Build a legacy by igniting influence. This episode features #Though...

#585-587: Fisher, Riter, Mitsch w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-05T09:19:11

#585: Jory Fisher and Mitchell Levy on Thought Leader Life Credibility Episode



Fulfill your divine calling in business with purpose, passion and fait...

Spin Sucks 133: Creating Your Agency Biz Dev Plan from 2021-02-03T14:00:20

Communicators don’t tend to be the most strategic bunch of people. We like to jump right to tactics and forget about the research and plan phase of what we do. That’s a generalization, of course, b...

#581-584: Dr. Oda, Canova, Dr. Goldner w/ Mitchell Levy on Thought Leader Life Credibility from 2021-02-02T11:12:40

#581: Dr. John Oda and Mitchell Levy on Thought Leader Life Credibility Episode



Understanding the struggles of companies’ profitability. This episode...

FIR B2B #144: The Future of Virtual Events from 2021-01-28T19:34:40

While we’ve all been staying home and being virtual, Paul has done some original research and David has written Listen

#578-580: Smith, Dr. Guylay, Wyse w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-28T11:48:12

#578: Kim Boudreau Smith and Mitchell Levy on Thought Leader Life Credibility Episode



Step out and show up with your bold voice to increase business ...

Spin Sucks 132: Are Half of Marketers Dropping the Ball? from 2021-01-27T14:00:19

I have some depressing news for you. According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. More than half! That mean...

#574-577: Beal, Pritchard, Nicolosi, Phonpadith w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-26T09:49:21

#574: Tom Beal and Mitchell Levy on Thought Leader Life Credibility Episode



Attain success by learning to thrive through adversity. This episode feat...

For Immediate Release #203: Insurrections and Sea Shanties from 2021-01-25T12:00:04

The January installment of The Hobson & Holtz Report — which marks the beginning of the 17th year of FIR — includes reports on these stories:



* The 2021 Edelman...

Circle of Fellows #65: A Look Back at Communication in 2020 from 2021-01-24T19:32:21

By any standard, 2020 was a challenging year for everyone around the globe. Communicators were among those who had to cope with the personal impact of the year’s events while simultaneously coordin...

#570-573: DeCesare, Joy, Kaufmann, Pelletier w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-22T10:10:39

#570: Charlene DeCesare and Mitchell Levy on Thought Leader Life Credibility Episode



Making sales fun and easy by creating meaningful connections. Th...

Spin Sucks 132: A Podcast About Business Podcasts from 2021-01-20T14:00:48

It’s time to get a little meta. We’re still thinking about trends for 2021 over here at Spin Sucks and something at the top of a lot of minds in our community and elsewhere is… podcasts.

...

#566-569: Dr. Firebaugh, Feinberg, Schwartz, Devine w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-20T08:38:19

#566: Dr. Doug Firebaugh and Mitchell Levy on Thought Leader Life Credibility Episode



Understanding the struggles of entrepreneurs and overcoming the...

#562-565: Hagen, Pizzini, Richardson, Britt w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-18T02:26:04

#562: Tim Hagen and Mitchell Levy on Thought Leader Life Credibility Episode



Increase the trust level in your organization for talent development and...

Spin Sucks 131: Confirmation Bias and the Curse of Knowledge from 2021-01-13T14:00:24

You know what you know – and if you’re lucky, you know what you don’t know. But do you know what affects what you know without you knowing it?

Try saying THAT five times fast! It’s ...

#558-561: Martinez, Bryant, JacQuaeline, Holloway w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-13T08:37:32

#558: Mario Martinez and Mitchell Levy on Thought Leader Life Credibility Episode



Accelerate your growth by increasing qualified conversations. This ...

#554-557: Flanagan, Phillips, Kauffman, Delaney w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-08T07:17:49

#554: Kieran Flanagan and Mitchell Levy on Thought Leader Life Credibility Episode



Inject inspiration and creativity to laugh and learn in a corporat...

Spin Sucks 130: A PESO Model Primer for 2021 from 2021-01-06T14:00:55

Welcome back, everyone…and welcome to 2021! While I don’t have high expectations of the first six months of this year, there IS a light at the end of the tunnel. A big, bright, yellow light i...

#550-553: Dawson, Hernbroth, Jacobson, Nelson w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-06T11:38:42

#550: Brandon Dawson and Mitchell Levy on Thought Leader Life Credibility Episode



Grow your business and maintain your core values and family life by...

#546-549: Henson, Thomson, Sjofors, Yagel w/ Mitchell Levy on Thought Leader Life Credibility from 2021-01-04T09:04:22

#546: Ellen Grace Henson and Mitchell Levy on Thought Leader Life Credibility Episode



Ramp up your revenue with a cross-functional team. This episode...

#542-545: Magee, Sigler, Oliva, Harris w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-28T09:06:16

#542: Dr. Jeffrey Magee and Mitchell Levy on Thought Leader Life Credibility Episode



Lead your organization profitably and efficiently into the futur...

#538-541: Matzen, Phelps, von Rosen, Foden w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-23T08:13:14

#538: Tom Matzen and Mitchell Levy on Thought Leader Life Credibility Episode



Building your brand and global movement through effective high-ticket p...

EPISODE #51: OUR BEST IC EXPERT ADVICE FROM 2020 from 2020-12-22T14:52:06

What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon and me, it was ab...

For Immediate Release #202: We Regret Any Inconvenience from 2020-12-21T12:00:57

The December installment of the Hobson & Holtz Report includes reports on these stories:



* Twitter’s plans to relaunch verification and what’s next

* ...

#534-537: Moffatt, Fradin, de Grosbois, Rollo w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-21T08:11:53

#534: Jo Moffatt and Mitchell Levy on Thought Leader Life Credibility Episode



Bring to bear brands into building employee engagement. This episode fe...

Circle of Fellows #64: Communications and the Corporate Environment from 2020-12-18T16:38:36

The corporate environment comprises the various aspects of work that affect employees’ productivity, including when, where, and how they work. According to Listen

#530-533: Brady, Yinger, Kipnes, Mitchell w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-18T06:16:18

#530: Pascale Brady and Mitchell Levy on Thought Leader Life Credibility Episode



Develop better and more productive relationships and reach your desi...

#526-529: Henson, Carlson, Morgan, Zimenoff w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-16T08:34:13

#526: Lee Henson and Mitchell Levy on Thought Leader Life Credibility Episode



Understanding organizational inefficiency to gain the best certificatio...

#522-525: Miller, Jospitre, Goodwin, Judy w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-14T11:31:29

#522: George Donald Miller and Mitchell Levy on Thought Leader Life Credibility Episode



Being in the right place where you are expected to be while h...

Spin Sucks 128: Six SEO Tricks from 2020-12-09T14:00

On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, Listen

#518-521: Ferrall, Roberts Jones, Iarrusso, Landesman w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-09T07:27:33

#518: Quinn Ferrall and Mitchell Levy on Thought Leader Life Credibility Episode



Optimizing performance by harnessing the power of emotional intellig...

#514-517: Williams, Cross, Wuebben, Krier w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-07T04:02:10

#514: Greg Williams and Mitchell Levy on Thought Leader Life Credibility Episode



Get the most of life by learning how to negotiate better. This episo...

#510-513: Jones-DeWeever, Yost, Flahiff, Jones w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-04T07:43:42

#510: Dr. Avis Jones-DeWeever and Mitchell Levy on Thought Leader Life Credibility Episode



 

Scale up your revenues through generating...

Spin Sucks 127: One Mindset Shift You Need to Make In 2021 from 2020-12-02T14:00:02

On the first day of Christmas, Spin Sucks gave to you…

That’s right, my friends! It’s time for our famous and fabulous 12 Days of Christmas Series.

I always look forward to this...

#506-509: Olszewski, Jack, Jones, McCree w/ Mitchell Levy on Thought Leader Life Credibility from 2020-12-02T06:44:41

#506: Leah Olszewski and Mitchell Levy on Thought Leader Life Credibility Episode



Improve comfort, safety and performance with professional and innov...

#502-505: Aylward, Jorgovan, Messer, Geller w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-30T11:30:33

#502: Mark Aylward and Mitchell Levy on Thought Leader Life Credibility Episode



Transition to doing what you want to be doing professionally through ...

#498-501: Eikenberry, McKeever, Wolfe, Monson w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-26T09:02:56

#498: Kevin Eikenberry and Mitchell Levy on Thought Leader Life Credibility Episode



Helping leaders to reach their potential through remarkable appro...

Spin Sucks 126: The Trap of Productive Procrastination from 2020-11-25T14:00:58

If you’ve ever faced a daunting task, you know what it’s like to do productive procrastination.

I mean, so I’ve heard. I don’t procrastinate. I don’t even know the definition of the word....

#494-497: Root, Henderson, Saraf, Skipper w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-24T06:57:28

#494: Lucas Root and Mitchell Levy on Thought Leader Life Credibility Episode



Design a clear and success-driven strategy for key business initiatives...

Circle of Fellows #63: The Hottest New Communication Technologies from 2020-11-23T20:28:28

For a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, ...

For Immediate Release #201: Wow! Mom Air's Big Launch from 2020-11-23T12:00:10

The November installment of the Hobson & Holtz Report includes reports on these stories:



* A spoof airline fooled a lot of people. Experts say it had some good ideas.
...

#490-493: Beroset, Hurley, Pheiff, Easton w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-20T06:03:35

#490: Deb Beroset and Mitchell Levy on Thought Leader Life Credibility Episode



Make your brand stand out by discerning your core essence. This episod...

Episode #50 (!): M&A comms masterclass with Louis de Schorlemer from 2020-11-18T22:45:14

As we close out a year marked by upheaval, experts predict more disruption ahead?including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Listen

Spin Sucks 125: A Framework to Learn, Evolve, and Advance from 2020-11-18T15:00:59

Last week, we started a longer conversation about planning. It doesn’t matter if it’s business planning, marketing and communications planning, or planning for yourself, now is the time to begin to...

#486-489: Ruiz, Mandell, Fox, Mininni w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-18T09:38:39

#486: Joseph Ruiz and Mitchell Levy on Thought Leader Life Credibility Episode



Creativity through connections with people. This episode features #Tho...

#482-485: Malcolm, Flatt, Malo, Prasad w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-16T03:16:53

#482: Jack Malcolm and Mitchell Levy on Thought Leader Life Credibility Episode



Accomplish success in business and life by expressing your full potential and communicating with...

Spin Sucks 124: Getting Ready for 2021 Planning from 2020-11-11T16:00:28

Guess what time it is? It’s planning season and this means it’s time to begin to think about your marketing and communications plans for 2021. I know how incredibly challenging it is to try to plan...

#478-481: Lochner, Graves, Dash, Ozer w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-11T08:30:16

 

#478: Betty Lochner and Mitchell Levy on Thought Leader Life Credibility Episode



Achieve business success with effective communication and rewarding collaborat...

FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again from 2020-11-10T18:54:14

Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadc...

#474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-09T09:08:21

   

#474: Bobby Herrera and Mitchell Levy on Thought Leader Life Credibility Episode



Be customer-obsessed and people-focused to rise from st...

Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World from 2020-11-05T15:00:40

I’ve probably mentioned a time or two this year that a lot of the work we’ve been doing is crisis communications. As we hit the motherload of all crises—social, health, political, and economics, or...

#470-473: Jones, McGregor, Conklin, Marx w/ Mitchell Levy on Thought Leader Life Credibility from 2020-11-05T13:21:51

   

#470: Tracey Jones and Mitchell Levy on Thought Leader Life Credibility Episode



Bring out the best in others by being a tremendous leade...

Spin Sucks 122: The Differences Between Managers and Leaders from 2020-10-28T14:00:45

I remember being a young whippersnapper in the big agency world. I could not wait until someone ...

ALP 81: It’s time for agencies to pivot back to long-term planning from 2020-10-25T18:02:53

In this episode, Chip and Gini discuss why they have shifted their advice to agency leaders from focusing on short-term survival to building a new long-term plan. For the past few months, everyone ...

ALP 80: How agencies can combat Zoom fatigue from 2020-10-24T19:01:35

Most of us don’t go a day without someone talking about “Zoom fatigue.” Some agencies have moved to Zoom-free Wednesdays or camera-off Fridays, or other approaches to combat it.

But the p...

ALP 79: 9 ways to price your agency’s services from 2020-10-23T18:59:28

On this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your b...

ALP 78: Why agency price wars are a bad idea from 2020-10-22T18:58:07

This week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of under...

#466-469: Cohen, Vance, Slattery, McMurray w/ Mitchell Levy on Thought Leader Life Credibility from 2020-10-22T07:00:15

   

#466: Lauren Cohen and Mitchell Levy on Thought Leader Life Credibility Episode



Transition your business for global expansion with ease ...

ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader from 2020-10-21T18:57:21

This week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you...

Spin Sucks 121: Marketing vs Communications vs PR from 2020-10-21T15:00:03

I recently had a conversation with a friend who said he is rejiggering his marketing and communications teams and wanted my opinion on how I would define marketing, communications, and PR—and what ...

ALP 76: The role of your team in selling agency services from 2020-10-20T18:54:15

On this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contribut...

#462-465: Polinchock, Reilly, Hotaling, Hayzlett w/ Mitchell Levy on Thought Leader Life Credibility from 2020-10-20T08:51:02

   

#462: David Polinchock and Mitchell Levy on Thought Leader Life Credibility Episode



Increase your profit by utilizing emerging technolog...

ALP 74: How to raise your agency’s profile in the industries it serves from 2020-10-19T18:52:51

To be hired, you have to be known. Chip and Gini discuss how you can make sure that your targeted prospects know about and respect you and your team before they even become clients.

Getti...

For Immediate Release #200: Elon Musk Doesn't Need No Stinking PR from 2020-10-19T13:00:45

The October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…



* A look at how employees are handling life in the pandemic and what companies can...

Circle of Fellows #62: Communicating Workplace Safety from 2020-10-18T21:20:02

Communicators asked to communicate workplace safety often would rather sit down for dental work. Worst, in some organizations, the communication department never deals with safety because the safet...

Episode #49 – From the inside: A pair of IC experts write the book on internal comms from 2020-10-15T14:51:19

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the rese...

#458-461: Pearse, Torres, Jaehnig, Hunt w/ Mitchell Levy on Thought Leader Life Credibility from 2020-10-15T06:55:45

   

#458: Wade Pearse and Mitchell Levy on Thought Leader Life Credibility Episode



Make reviews matter for continued growth and profitabilit...

AMP Up Your Digital Marketing #153: Scott Heimes on How Business Texting Could Help Your Marketing Strategy from 2020-10-14T15:42:38

Business texting is a growing channel for marketers to connect with leads and customers, but this should come as no surprise.

Texting is the preferred channel of communication ...

Spin Sucks 120: The Importance of Strategic Planning from 2020-10-14T15:00:29

Working with a new client or organization is exciting! They trust you to tell their story, to communicate with their audience (or help them build a new one), and help them succeed as an organizatio...

#454-457: Wilms, Horowitz, Lemba, Siecinski w/ Mitchell Levy on Thought Leader Life Credibility from 2020-10-09T06:32:38

   

#454: Todd Wilms and Mitchell Levy on Thought Leader Life Credibility Episode



Grow your business by getting traction in the marketplace....

#450-453: Hall, Johnson, Fennema, Baggott w/ Mitchell Levy on Thought Leader Life Credibility from 2020-10-07T06:55

   

#450: Chuck Hall and Mitchell Levy on Thought Leader Life Credibility Episode



Drive skyrocketing business growth and results with object...

Spin Sucks 118: Moderating User-Generated Content on Social Media from 2020-09-30T15:00:19

Most of us have some sort of social media listening/monitoring program set up. From Google or Talkwalker alerts to Brand24, Zignal Labs, or Crisp, the tools range from simple to sophisticated. Some...