042: Building a Successful Bilingual Blog with Clotilde Dusoulier of Chocolate&Zucchini - a podcast by Bjork Ostrom
from 2016-04-12T08:00
Welcome to episode 42 of the Food Blogger Pro podcast! Today, Bjork interviews Clotilde Dusouiler from the popular food blog Chocolate & Zucchini about running a bilingual blog.
Many of our Food Blogger Pro members reign from places all over the world where English might not be the primary language. This presents a bit of a difficult decision for these bloggers - what language should they use to blog?
Clotilde from Chocolate & Zucchini decided to not even make that decision a while back. Instead, she chose to blog in both languages, and today you’ll find both an English and a French version on her long-standing website. In this episode, she talks about why she blogs in both languages and what that looks like from a process standpoint, as well as how she manages to stay relevant after being in the blogging game for over a decade.
In this episode, Clotilde shares:
- What she does as a food trend consultant
- Why she decided to write her blog in multiple languages
- How she prepares posts for both English and French
- How running a multiple language blog affects her SEO
- What tools she uses to help users select a language
- How sponsored posts and ad networks differ on her blog
- Why Clotilde is willing to try new things with social media
- Why she is so excited about live video
- How she prepares for a live video session
Resources:
- 12 Amazing Instagram Accounts for Paris Lovers
- Snapchat & Facebook Live for Food Bloggers: 5 Reasons to Get Started
- Weight / Volume Conversion Chart
- Episode 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
- Chocolate & Zucchini
- Chocolate & Zucchini on Twitter, Instagram, Pinterest, Snapchat, and Facebook
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Further episodes of The Food Blogger Pro Podcast
Further podcasts by Bjork Ostrom
Website of Bjork Ostrom