091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO - a podcast by Bjork Ostrom
from 2017-03-28T08:00
Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.
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Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.
SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.
Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.
In this episode, Joost shares:
- How you actually pronounce his name
- How SEO changes with languages other than English
- How to structure your site for usability
- Whether or not you should delete older content
- How to repurpose old content
- If your recipes should show dates in search results
- Why you need structured data for your recipes
- Why your blog might not show up in search engines right away
Resources:
- Yoast.com
- Yoast SEO plugin
- Yoast SEO course on Food Blogger Pro
- Google Search Console
- Screaming Frog scraping tool
- SEO for WordPress
- Tasty Recipes
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Further episodes of The Food Blogger Pro Podcast
Further podcasts by Bjork Ostrom
Website of Bjork Ostrom