201: Email Marketing for Bloggers with Matt Molen - a podcast by Bjork Ostrom

from 2019-05-07T08:00

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Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen.

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Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Email Marketing for Bloggers

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

In this episode, Matt shares:

Where the name Personalized Paths come from
Why segmentation is important
What it was like to move from full-time employment to self-employment
Why content creators should be implementing an email strategy
How to get more readers on your list
What to send your readers once they’re on your list
How to solve your readers’ problems
How to maintain a healthy email list

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Quackygirl33! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Further episodes of The Food Blogger Pro Podcast

Further podcasts by Bjork Ostrom

Website of Bjork Ostrom