Brand Agency vs. Performance Marketing Agency: What's the Difference and Why You Need Both - a podcast by Blue Acorn iCi

Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.

Further episodes of The Funnel: A Digital Experience Podcast

Further podcasts by Blue Acorn iCi

Website of Blue Acorn iCi