105: What Makes Your Fitness Studio Prospects Buy? | The GSD Show with Mike Arce - a podcast by Mike Arce

📣 WANTS are accomplished by NEEDS 📣

 

Ok, so what does this mean? 👇

 

People don’t spend money on things they NEED -- In fact, they cringe every time they do it. Think about it this way...

 

How often do you shout, “I can’t wait to pay this medical bill!”❓ Exactly. Which means…

 

You have to focus on the things people WANT in order to convince them to purchase something they NEED (a Membership) 👇

 

They WANT to look better, so they NEED to exercise
They WANT to feel better, so they NEED to improve their nutrition
They WANT to go about their day pain-free, they NEED mobility training

 

Look at those NEEDS… those don’t sell prospects. Their WANTS do, right?

 

I break all of this down and give you some tactical role-playing to focus on a prospect’s WANTS. BUT... 

 

...this isn’t JUST for prospects… it applies to YOU and how you run your Fitness Studio.

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