167: Sell The Sand, Not The Flight (The Simple Flip In Messaging That’ll Pack Your Gym With New Members) - a podcast by Mike Arce

Every Marketer and “Guru” out there will tell you to “tug on the prospect’s pain points,” but that’s actually not the best way to go...especially for a fitness studio or gym.

So, think of it this way…

What would excite you about taking a trip to Hawaii?

A nice long line to get through TSA security? Rubbing shoulders with strangers in the middle seat of a plane? Hitting turbulence while you’re in the tiniest bathroom known to man?

Of course not!

You want the beach, the plush white sand and clear blue waters. The palm trees, coconuts, fresh leis, and soothing ukulele!

This episode will show you the simple flip in your messaging that’ll flood your gym with new, HAPPY members.

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