170: How to Build Your Gym’s Brand (the right way) And Why Most Get it Wrong | The GSD Show - a podcast by Mike Arce

Most fitness studios think it’s their logo, colors, and tagline.

In reality, branding comes down to 2 messages being aligned:

1. How you claim to change the lives of your members…

2. How your members claim you change their lives to others…

See, what people say about you, based on how you make them feel, THAT’S branding.

So, how is “branding” hurting your fitness studio?

I explain in this episode!

I also run through 6 questions you should ask before every Ad you put out there…

Think about this: Do people choose to give Orangetheory a shot because of their logo and everything’s orange?

Or, do they give them a shot because they believe they’ll get results?

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