289: DBM: The Salesman’s Most Valuable Tool (17mins) - a podcast by Mike Arce

In this episode, Mike Arce, CEO of Loud Rumor, delves into the power of DBM (Dominant Buying Motive) in sales. He emphasizes that understanding the customer's real problem and providing a tailored solution is the ethical essence of sales. Mike guides listeners through a practical example of how to uncover and leverage a prospect's DBM during the intake process, ensuring a more personalized and effective sales approach. Tune in for insightful strategies to enhance your sales process and stay tuned for future episodes on mastering the art of certainty in sales.

Further episodes of The GSD Show

Further podcasts by Mike Arce

Website of Mike Arce