295: Retention: What’s Good, and How To Improve It (15mins) - a podcast by Mike Arce

In this episode, Mike Arce, CEO of Loud Rumor, explores the three key ways to increase revenue for fitness studios. He emphasizes the significance of understanding your target demographic and its impact on retention rates. Mike delves into the dynamics of different fitness modalities such as personal training, semi-private training, and large-group sessions, highlighting the importance of consistency and community building. Additionally, he discusses the critical role of measuring attrition rates and projecting future trends for effective business adjustments.

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