Ad Effectiveness: Making your digital dollars work - Gai Le Roy and Jonas Jaanimagi - a podcast by IAB Australia

Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.