Podcasts by The IAB Australia Podcast
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
Further podcasts by IAB Australia
Podcast on the topic Technologie
All episodes
Streaming TV's New Era with Adrian Isoldi, Jo Kappl&Charlie Allatt from 2023-11-02T20:38:20
In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we ar...
Listen
Ecommerce and Retail Marketing Landscape with Martin Filz from 2023-10-04T00:29:30
In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been pub...
Listen
Youth Culture and Commerce with Alice Almeida and Belinda Casselden from 2023-09-14T03:26:41
In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and...
Listen
AI in the advertising industry with Kellyn Coetzee and Nick Seckold from 2023-09-04T03:52
In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and respons...
Listen
Future of Search Advertising with Gary Nissim and Jonathan Henshaw from 2023-07-20T03:48
The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus ...
Listen
Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan from 2023-05-16T22:04
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have ...
Listen
Women's Mental Health Research&NFP Marketing with Katrina Locandro&Shruthi Babu from 2023-01-18T04:02
Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Direc...
Listen
Performance Advertising with Jan Hofmann and Kim Zorn from 2022-12-08T03:30
In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, ...
Listen
Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach from 2022-11-23T06:35
In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities....
Listen
Digital Transformation and the Power of Data with Warren Jenson from 2022-09-29T02:21
In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRam...
Listen
Retail Data and Media Trends with Todd Parsons and Colin Barnard from 2022-08-24T04:13
In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.
See Listen
Live Sports Streaming with James Young and Brett Islaub from 2022-07-07T01:38
There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we cha...
Listen
Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey from 2022-06-16T00:26
In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated m...
Listen
Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss&Cass Tan from 2022-06-01T23:48
In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. W...
Listen
Changes in the Auto and Mobility Sector with Vanya Mariani&Davor Vilusic from 2022-05-11T04:38
In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of wor...
Listen
Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan from 2022-04-20T10:51
Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are dire...
Listen
CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino from 2022-02-14T14:23
The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships &a...
Listen
2022 Looking at the Year Ahead for the Australian Digital Advertising Industry from 2022-01-25T15:58
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adte...
Listen
Leadership in Adtech&Supporting Female Talent with Ilda Jamison and Nina Vanneck from 2021-11-04T12:54
In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but wit...
Listen
Future of Identity with Suzie Cardwell and Adele Wieser from 2021-10-19T12:22
Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media...
Listen
Innovation and Creativity in Digital Media and Advertising with Angus Keene and Rob Hall from 2021-10-05T13:49
In this episode we will hear from Angus Keene (Acting MD of Twitter Australia) and Rob Hall (CEO of Playground xyz) on the state of innovation in digital advertising in Australia as well as di...
Listen
Ad Fraud&Brand Safety with Imran Masood and Lottie Laws from 2021-09-21T11:53
With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Maso...
Listen
Digital Advertising Revenue Trends with James Bayes and Juliette Stead from 2021-08-31T15:43
Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC a...
Listen
Digital Advertising Talent: Shortages&Opportunies with Peter Barry&John McNerney from 2021-08-18T12:04
The current boom in the digital advertising industry along with experienced industry talent moving home to other markets due to COVID and changes to working visa rules in Australia are all fac...
Listen
Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum from 2020-03-19T13:20
Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein w...
Listen
Safety first: Social Video&Brand Safety - with Brian Quinn of OpenSlate from 2020-02-28T08:59
As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We are Joined by Brian J. Quinn, President...
Listen
How Media Investment Can be a CFO's Best Friend - with Justin Papps&Dan Robins of PwC from 2020-02-11T10:59
In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence p...
Listen
Digital Marketing Identity Solutions - with Travis Clinger from LiveRamp from 2020-01-15T08:47
The methods that marketers, agencies and publishers are using to target and measure digital ad campaigns continues to evolve. In the first episode of 2020 we chat with Travis Clinger, Vice Pre...
Listen
Riding a Programmatic Wave - with Colm Dolan of Publift&James Prier of Beachgrit from 2019-12-12T13:53
In the last episode of the year we talk to Colm Dolan, CEO and Founder of Publift, and James Prier, General Manager at Beachgrit. We cover a lot of ground with the boys here, including changes...
Listen
Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh! from 2019-11-04T09:26
Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it’s quickly becoming a big part of the digital ecosystem. The digital com...
Listen
Growing Up Outside The Valley: Un-American Thoughts&Perspectives on Digital Advertising&Trust - with Index Exchange from 2019-10-21T15:38
Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB CEO Gai Le Roy talks to Adele Wieser, Regional Managing Director, APAC a...
Listen
Data: Collection, Segmentation&Consumer Privacy - w Suzie Cardwell of News Corp from 2019-10-04T10:19
In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers an...
Listen
The How&Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS from 2019-09-24T10:28
Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer a...
Listen
Data, Privacy and Transparency - with Sonia Carreno of IAB Canada from 2019-09-02T13:27
We recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data a...
Listen
The New Golden Age of Audio - Chris Blackburn of SoundCloud&Jonathan Mandel of SCA from 2019-08-15T09:34
In our latest episode we dive into the rebirth of audio and audio advertising with Chris Blackburn, Global Head of Partnerships at SoundCloud, and Jonathan Mandel, Head of Digital Commercial a...
Listen
Improving Programmatic Transparency&Inventory Quality - Eric Bozinny of Pubmatic from 2019-08-05T09:51
The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, b...
Listen
Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe from 2019-07-23T08:51
In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC...
Listen
Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS from 2019-07-01T09:22
What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verificat...
Listen
Test&Learn: Optimising Your Digital Investment - with Andy Ford&Mark Duffy from 2019-06-18T08:53
Which ads work and how and why do they achieve their goals? The IAB Ad Effectiveness Council recently released its "Guide to Designing Digital Ad Impact Studies", and in the latest episode we ...
Listen
An A2Z of B2B (and then some) - Prue Cox of LinkedIn from 2019-05-29T14:59
We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue di...
Listen
Commercialising Media through Measurement - with Amanda Tarpey of Nielsen from 2019-05-16T13:54
Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey,...
Listen
Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja from 2019-04-30T08:01
In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two re...
Listen
Independent Journalism: The Revenue Models&Data Behind Free News - with Dan Stinton from 2019-04-16T09:21
News isn’t free to report, but can be free to read (in an ideal world). When you read the Guardian you sometimes get asked for a contribution, which is one of the ways the Guardian is able ...
Listen
Beyond the City: Regional media and advertising - with Penny Kaleta of ACM from 2019-03-26T08:32
Australia isn’t just its cities. About 36% of Australians live and work outside the metropolitan areas. They need and value community news, and regional media makes up a big chunk of media con...
Listen
Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC from 2019-03-12T08:10
Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 201...
Listen
The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly from 2019-03-01T13:23
In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of pro...
Listen
Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project from 2019-02-14T08:42
Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adopti...
Listen
Driving Better Business Outcomes with Media - with Simon Williams of Carat from 2018-12-19T13:18
In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon d...
Listen
Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious from 2018-12-05T10:34
How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Da...
Listen
Content, Rich Media&Engagement - with Matt Rowley of Fairfax Media from 2018-10-26T09:56
We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fair...
Listen
Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners from 2018-10-17T14:57
In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Pa...
Listen
Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving from 2018-10-02T11:06
We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the ...
Listen
The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa from 2018-09-13T15:00
Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, C...
Listen
Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project from 2018-09-06T15:37
We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across di...
Listen
Programmatic: Video, Data and Talent - with John McNerney of Oath from 2018-08-24T11:08
Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) f...
Listen
Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek from 2018-08-14T12:58
The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Stra...
Listen
Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine from 2018-07-09T09:44
Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT ...
Listen
Ad Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech Lab from 2018-06-27T10:19:46
How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transpa...
Listen
(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference) from 2018-06-27T09:23:33
What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At ou...
Listen
(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria from 2018-06-06T09:56:20
In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the futur...
Listen
The Changing Face of Video - with Lottie Laws of Twitter from 2018-05-30T14:23:35
Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their...
Listen
(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact from 2018-05-17T09:53:59
In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly...
Listen
The Right Message: Where Data and Creative meet - with Mark Mansour of eBay from 2018-05-09T08:15:53
eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – a...
Listen
Good is the New Cool: Solve social problems and make money - with Afdhel Aziz from 2018-04-20T12:01:38
How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better...
Listen
GDPR: What it Does, What it Means&the Global Implications - Yves Schwarzbart, Head of Policy&Ad Tech at IAB U.K. from 2018-04-10T15:53:11
The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Polic...
Listen
(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus from 2018-04-04T10:54:13
How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppN...
Listen
(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX from 2018-03-29T08:47:18
What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to d...
Listen
(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu from 2018-03-21T07:39:05
Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down...
Listen
(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum from 2018-03-12T10:44:59
There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and...
Listen
Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile from 2018-03-06T10:36:58
Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons peop...
Listen
Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN from 2018-02-26T09:34
Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Listen
(IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, Unilever from 2018-02-19T09:42:20
The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:
- Building digital capability & digital transformation (... Listen
Digital Audio: State of the Industry - with Steve Brown of SCA from 2018-02-13T12:35:46
For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any...
Listen
Mandatory Data Breach Notifications: Cloud-based&3rd party data breaches - with Peter Leonard from 2018-02-08T11:07:47
Mandatory Data Breach Notifications are becoming law in 2018. Third parties can often hold details like a mailing lists, credit card data and other personal information. But who owns that data...
Listen
Privacy and Data: The impact of GDPR - with Justin Cudmore of Marque Lawyers from 2018-01-31T11:20:03
The GDPR is intended to give consistency across EU privacy laws, and it will impact companies worldwide. IAB’s Kamani Krishnan and Justin Cudmore, Partner at Marque Lawyers, discuss the impact...
Listen
Ad Effectiveness: Making your digital dollars work - Gai Le Roy and Jonas Jaanimagi from 2018-01-16T09:30:50
Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We d...
Listen
Taxonomy, categorisations&targeting - with June Cheung of Grapeshot from 2018-01-08T08:31:18
We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisati...
Listen
A Global Network: The IAB Global Summit - Vijay Solanki and Jonas Jaanimagi from 2017-12-11T12:28:56
Australia is one of more than 40 IABs around the world - giving us a truly global network and massive pool of knowledge - and once a year they all come together for the IAB Global Summit. Jona...
Listen
Ad Ops: ad fraud and ads.txt - Jonas Jaanimagi of IAB from 2017-12-04T08:04:26
What is being done to tackle ad fraud in a maturing digital industry? Vijay Solanki and IAB Executive Consultant Jonas Jaanimagi discuss the recent IAB Ad Ops Conference that tackled ad fraud ...
Listen
Battling Ad Fraud: ads.txt, Header Bidding and Building Trust - Will Jensen of AppNexus from 2017-11-21T08:07:39
What is Header Bidding and what is the role it plays in building a trustworthy environment for ad buying and selling? How is ads.txt helping to reduce ad fraud in the digital economy? IAB Exec...
Listen
Corporate Data Breaches - with Peter Leonard from 2017-11-01T09:35:43
Data breaches are way more common than we think, and have a massive impact on the consumers and the companies that are breached. But what exactly is a "Data Breach"? What are the new Australia...
Listen
Native 101: Content vs. Advertising - with Ben Green and Susie Bayes from 2017-10-24T15:59:31
"Native" is a term relatively new to advertising, but one that is being used every day. How does Native Advertising differ to Native/Branded Content, what are the different types of each and h...
Listen
Getting the most out of your media buys: Mark Henning of Kantar Consumer Insights from 2017-10-05T09:27:58
We talk to Mark Henning, executive director of media and digital at Kantar Consumer Insights, about methodologies, research and measurement. Mark runs us through the ABC’S of measurement (Audi...
Listen
Connected TV : Consumers driving a seismic shift in TV consumption from 2017-09-25T08:54:42
We speak to Hayley Cameron from SBS, Nathan Powell from Nine Entertainment and Juliette Stead, VP APAC at Telaria (formerly Tremor Video), about the massive growth of Connected TV and what the...
Listen
Measuring Effectiveness for Brands: Willem Paling from IAG from 2017-09-18T09:53:57
William Paling, Director, Media and Technology at IAG, gives some expert insights into why it’s so crucial for brands to demand better measurement when it comes to advertising effectiveness, a...
Listen
Digital Audio: Data&Creative on the Publisher Side - Dan Robins from Spotify from 2017-09-11T13:37:10
Dan Robins has a long resume in digital and recently moved to the publisher side as Head of Programmatic & Data for Spotify. We talk to Dan about Digital Audio and the role of Data and Me...
Listen
Bringing Programmatic in House - Danielle Uskovic from Lenovo from 2017-08-18T08:29:38
Hear Danielle Uskovic, Head of Digital & Social at Lenovo APAC, share meaningful insight on how Lenovo brought programmatic in house, how to work with tech vendors and how to build brands ...
Listen
Audio is cool and getting awesome - Chris Freel from Pandora from 2017-08-10T14:34:16
Chris Freel, former Commercial Director at Pandora, discusses the ups and downs of the digital audio industry, working for a challenger brand in a relatively new industry and the magic of data...
Listen
The Digital Metrics Debate - Ash Ringrose from Soap Creative from 2017-07-24T08:39:56
Ashley Ringrose, the founder of Soap Creative & SMG Studio, explores whether or not "Digital Metrics are Bullshit". Ash discusses a recent Mumbrella debate with team mate Dan Monheit (Har...
Listen
Daily Content Ratings - The what, the how and the market implications from 2017-07-17T09:35:36
Daily Content Ratings is about to launch in Australia, with data on more than 1,000 sites, apps and streaming players, giving unduplicated daily audience data across digital devices. IAB Dire...
Listen
Digital Measurement Overview - Monique Perry from Nielsen from 2017-06-26T08:48:51
We talk to Monique Perry, Head of Media Industry Group at Nielsen, about the history of digital audience measurement in Australia. She runs us through the combination of desktop, mobile and ta...
Listen
Demystifying Ad Ops - Judith Engel and Peter Barry from Pubmatic from 2017-06-21T13:02:13
Ad Ops experts Judith and Peter from Pubmatic discuss the state of Ad Ops in Australia, the challenges and opportunities for the industry going forward, and the need for more talent in the fie...
Listen
How digital measurement works - Gai Le Roy, IAB from 2017-06-07T12:16:30
Gai Le Roy is the IAB Director of Research and one of the most respected measurement experts in the nation. She runs us through the way digital measurement works: From tagging to panels and sa...
Listen
Digital Revenue - The mechanisms behind the figures and what it all means - IABs Gai Le Roy and Megan Brownlow from PwC from 2017-05-25T08:57:49
Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC Australia Partner Megan Brownlow about the hard work and sma...
Listen
How Digital is Changing Sports Consumption - with Shane Mattiske, MD, Nielsen Sport from 2017-05-11T08:48:03
There are so many ways fans can now consume sports across different media and devices. Social media is increasing access and allowing more engagement. Teams and organisations are investing mor...
Listen
Dynamic Creative&Programmatic - with Andrew Bloom from Sizmek from 2017-04-24T11:38:17
How does excellent creative fit in with programmatic trading? What assets are needed to have 51,000 permutations of an ad to best suit the person you are targeting? Sizmek's Andrew Bloom disc...
Listen
What is Location Data and How is it Used? from 2017-04-11T08:29:31
We speak to Dom Gambino from leading location intelligence company Near. Dom runs us through what location data is and what it's used for, discussing the different types of location targeting ...
Listen
The Programmatic Series - Ben Green, Yahoo7 from 2017-03-01T12:20:54
Ben Green is the National Director (Sales & Optimisation) - Platforms & Exchanges and Mid-Market Sales at Yahoo7, and starts by explaining his title. He goes on and explains that the o...
Listen
The Programmatic Series - Cat Prestipino, AdRoll from 2017-03-01T12:00:07
Cat Prestipino, Marketing Director, JAPAC at AdRoll, talks about her journey from a food blogger who taught herself to code to leading digital marketer. What is programmatic? She tells us abou...
Listen
The Programmatic Series - Scott Ries, Sizmek from 2017-03-01T11:50:25
Scott Ries, Director, Technical Services at Sizmek, got his start in gaming in the U.S. and has a strong sense of the evolution of digital advertising. He gets down into the basics of programm...
Listen
The Programmatic Series - Stephane de Blic, Integral Ad Science from 2017-03-01T11:38:45
Stéphane de Blic, Commercial Director, Australia & New Zealand at Integral Ad Science, is a Frenchman living in Oz, and sees a lot of differences between the European and Australian digita...
Listen
The Programmatic Series - David Godfrey, The Trade Desk from 2017-03-01T11:23:59
David Godfrey, Director of Trading at The Trade Desk, Inc., talks about jumping into digital from being a basketball coach. He breaks down a lot of the confusing terminology that puts people o...
Listen
The Programmatic Series - Tim Whitfield, GroupM from 2017-03-01T11:00:21
Timothy Whitfield, Director, Technical Operations at GroupM, describes his journey from Engineer to Digital tyre kicker. He poses the question: Are you an orange or a mango? (Hint, it has to d...
Listen