Digital Revenue - The mechanisms behind the figures and what it all means - IABs Gai Le Roy and Megan Brownlow from PwC - a podcast by IAB Australia

Measurement is always a hot topic and in this episode IAB CEO Vijay Solanki talks with IAB Director of Research Gai Le Roy and PwC  Australia Partner Megan Brownlow about the hard work and smarts behind digital revenue reports.  They get into the growth of digital categories and what mobile and video revenue figures mean to marketers and advertisers investing in digital, what they can tell us about the future direction of online advertising and how the entire Australian market is moving to being digital.