Dynamic Creative&Programmatic - with Andrew Bloom from Sizmek - a podcast by IAB Australia

How does excellent creative fit in with programmatic trading?  What assets are needed to have 51,000 permutations of an ad to best suit the person you are targeting? Sizmek's Andrew Bloom discusses bringing back the message to the center of ad buys, using the right creative for best possible ad, with Dynamic Creative Optimisation.