(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria - a podcast by IAB Australia

from 2018-06-06T09:56:20

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In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.

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