Riding a Programmatic Wave - with Colm Dolan of Publift&James Prier of Beachgrit - a podcast by IAB Australia

In the last episode of the year we talk to Colm Dolan, CEO and Founder of Publift, and James Prier, General Manager at Beachgrit. We cover a lot of ground with the boys here, including changes to the publishing world, what the media landscape looks like now and changes in content consumption. We talk surfing and the surf industry media, how Beachgrit used programmatic to grow its business and the role great content played in that expansion. We dip into privacy and data, and a whole lot more.