Taxonomy, categorisations&targeting - with June Cheung of Grapeshot - a podcast by IAB Australia

We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018.