In Search 65: The World of Marketing & Search from the Perspective of Confirmation Bias - a podcast by Rank Ranger

Today we welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in digital marketing!

· When confirmation bias works for and against your marketing efforts
· The line between right and wrong when leveraging confirmation bias
· How confirmation bias plays itself out in the Googleverse

Plus, how Google’s machine learning is assimilating COVID-19 topics into the search results.

Resources:

Signup Form for 3-Months free access to our reporting dashboards: https://docs.google.com/forms/d/1C34OvLwEjWOMP4ORkJnb5l_DRkttDCsMDN1xo_ltpfQ/
#SEOChat: https://twitter.com/search?q=%23Seochat&src=typed_query
Marie Haynes Informal Survey: https://twitter.com/marie_haynes/status/1221791870952595457
Marketing Psychology: Avoiding Confirmation Bias in Digital Marketing: https://www.rankranger.com/blog/confirmation-bias-in-digital-marketing



Host:
Mordy Oberstein
twitter.com/MordyOberstein
linkedin.com/in/mordy-oberstein-12551715/

Special Guest: Carolyn Lyden
twitter.com/CarolynLyden
linkedin.com/in/carolynlyden/

Presented by Rank Ranger: www.rankranger.com/

Further episodes of The In Search SEO Podcast

Further podcasts by Rank Ranger

Website of Rank Ranger