Podcasts by The In Search SEO Podcast
The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!
Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.
Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!
Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.
And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!
[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]
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Social Media Brand Strategy and How It Effects SEO With Jason Barnard from 2022-02-15T12:49:16
It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn't measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together.
...
Use These 3 Channels to Support your SEO Strategy - with Laura Hogan from 2022-02-08T12:13:14
In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy.
Discover:
* How to find targeted queries your audience is searching for using Go...
In Search SEO 90: How to Select Keywords (That Are Easy to Rank For) from 2022-02-01T13:18:44
How do you pick the right keywords that are easy to rank for in Google?
It really pays to be strategic when picking keywords.
Although one of the tried and tested ways to find key...
In Search SEO Podcast 89: 5 Steps to Optimizing Your Crawl Budget from 2022-01-25T11:45:32
In episode 89 of the In Search SEO podcast, David Bain talks to Alina Ghost about optimizing your crawl budget.
Alina shares 5 key steps to crawl budget optimization:
1) Robots.txt
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In Search SEO Podcast 88: Is It Time for SEOs to Adopt a Growth Mindset? from 2020-09-29T05:47:02
The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level:
* How a growth mindset relates to SEO and how it opens n...
In Search SEO 88: Is It Time for SEOs to Adopt a Growth Mindset? from 2020-09-29T05:47:02
The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level:
* How a growth mindset relates to SEO and how it opens n...
In Search SEO Podcast 87: Is Amazon Targeting SMBs with Search Ads? from 2020-09-15T06:56:03
Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:
* How Amazon might be leveraging Search Ads to compete with local suppliers in ...
In Search SEO 87: Is Amazon Targeting SMBs with Search Ads? from 2020-09-15T06:56:03
Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:
* How Amazon might be leveraging Search Ads to compete with local suppliers in ...
In Search SEO 86: White Hat Ways to Build Links from 2020-09-08T06:06:49
Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!
* Creative ways to build links and offer added val...
In Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond! from 2020-09-01T07:59:43
GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!
* How to repurpose your reviews in ways you never thought of
* How to get smart with...
In Search SEO 84: The Ins and Outs of SEO for eCommerce from 2020-08-25T08:09:08
The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:
· From technical elements to content – what should eCommerce SEO focus on?
· How cha...
In Search SEO 83: Perfecting Your Commerce Blog’s Content from 2020-08-11T07:13:17
Orit Mutznik joins the podcast to talk about getting content for a commerce blog right!
· Aim to sell or aim to inform, what are you really trying to do with a commerce blog?
· H...
In Search SEO 82: John Mueller’s Take on Interacting with the SEO Industry from 2020-08-04T09:29:11
The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:
· How talking to search marketers of all levels impacts the SEO dialogue
· Handling...
In Search SEO 81: Differentiate Your Local SEO by Going Strategic from 2020-07-28T07:15:10
Mark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically.
· The upside of strategic local SEO over tactical local SEO
· How to develop a strat...
In Search SEO 80: How Effective Are Google’s Core Updates? from 2020-07-21T07:33:03
Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates:
· Is Google rewarding the wrong sites with its core updates?
· What is th...
In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature Changes from 2020-07-14T08:07:31
The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features:
· Why chasing the Google algorithm is harder than many think
...
In Search SEO 78: Finding the SEO Metrics that Matter to Clients from 2020-07-07T08:08:29
Steven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well):
· The SEO metrics sites should be payi...
In Search SEO 77: The Power of the Properly Executed FAQ for SEO from 2020-06-30T08:06:14
SEO mad hatter Ashely Segura dives deep into using FAQs for your SEO:
· Why the FAQ is a powerful SEO ally (when done right)
· A modern look at how to craft your FAQs so they don’t com...
In Search SEO 76: Unpacking Google Patents for Better SEO Know-How from 2020-06-23T07:47:32
SEO legend Bill Slawski joins the podcast as we explore his approach to using Google patents to better understand the world of SEO:
• Why analyzing Google’s patents are such a vital part ...
In Search SEO 75: From Shareability to Searchability - How to Create that Perfect Piece of Content from 2020-06-16T07:23:33
Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages:
• How to create content that both drives tra...
In Search SEO 74: Doing SEO for Syndicated Content from 2020-06-09T08:22:44
The Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication:
· When to and not to syndicate content from an SEO perspective
In Search SEO 73: SERP Features Are Even More Important Than You Think! from 2020-06-02T07:37:57
SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom:
· What SERP features mean when you leave aside the rhetoric
· Where is Google taking the...
In Search SEO 72: How to Find & Acquire More SEO Clients from 2020-05-26T07:45:34
Deepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients:
• How to find top-quality SEO leads
• How to gauge the SEO market so yo...
In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility from 2020-05-19T07:50:03
SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility:
• How to establish yourself within the SEO community
• Using strong credibility to ...
In Search SEO 70: Getting the Most Out of Your SEO Audits without Wasting Time from 2020-05-12T07:29:47
SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits:
· How to know when you need to run an SEO audit
· Leveraging an SEO audit so that you ge...
In Search 69: Handling SEO for Sites During COVID-19 from 2020-05-05T07:48:34
Technical SEO expert Simon Cox joins the show to discuss how he’s handled SEO for sites during COVID-19:
• SEO considerations for both local and non-local sites during COVID-19
• Addr...
In Search 68: Boosting Your Profits with Psychologically Sound UX from 2020-04-28T07:27:31
CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:
· Speaking to user psychology to boost conversion...
In Search 67: How to Get the Finer Points of Your GMB Listing Right from 2020-04-21T08:03:54
SEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing:
· How to get department listings right and why you really have to!
In Search 66: Getting the Scoop - A Behind the Scenes Look at Covering the SEO News from 2020-04-07T07:30:22
Crack search marketing reporter, George Nguyen, shares what covering the SEO industry looks like:
· What goes into getting information out of Google?
· How to find the SEO truth
· ...
In Search 65: The World of Marketing & Search from the Perspective of Confirmation Bias from 2020-03-31T07:26:33
Today we welcome the podcast’s first-ever repeat guest, the one the only, the magnificent and always pleasant Carolyn Lyden joins us to chat it up about the pros and cons of confirmation bias in di...
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In Search 64: Life as an SEO Team & Agency Manager from 2020-03-24T08:13:06
Rachel Slovin of Kahena Digital chats with us all about how to push your SEO agency and/or SEO team forward and in difficult times.
· Running an SEO team & agency during the good times as ...
In Search 63: Are Apps Stealing Your Local Traffic? from 2020-03-17T08:00:08
Amy Toman joins the show to discuss how on-demand apps might be a bigger threat to your site’s local traffic than you think:
· Are on-demand apps stealing local traffic from small business...
In Search 62: Keeping a Healthy Work-Life Balance while Working in the SEO Sphere from 2020-03-10T07:30
Kelly Stanze joins the show to discuss SEO, mental health, and maintaining a proper work-life balance.
· Creating a healthy work-life balance while keeping a rigorous career in SEO
· ...
In Search 61: How to Get a Handle on Bad Backlinks from 2020-03-03T07:28:17
Link superstar Cass Downton joins the show to share her wisdom on dealing with a less than optimal backlink profile:
· At what point is your backlink profile unhealthy?
· How effective...
In Search SEO 60: How to Onboard New SEO Clients from 2020-02-18T06:43:24
Enterprise SEO rockstar Heather Physioc joins the show to share her strategy on creating SEO client buy-in:
· How to systematically onboard new SEO clients
· What to say and how to say...
In Search SEO 59: Staying True to User Intent – How Not to Lose Your Messaging Mojo from 2020-02-11T08:00:10
SEO and content creation superstar Jessica Levenson joins the podcast to help you stay true your target audience:
· How to take intent targeting concepts and make them a reality
· Meth...
In Search SEO 58: Why SEO Needs PPC & PPC Needs SEO from 2020-02-04T08:00:10
PPC powerhouse Navah Hopkins joins the podcast to discuss the harmonious relationship between SEO and PPC:
· Why the myths about the lack of PPC & SEO synchronicity are not just false, but...
In Search SEO 57: Is Google Getting Results Right? from 2020-01-28T08:12:58
SEO superstar Jenny Halasz joins the podcast to discuss Google’s success and failure in its quest to offer highly targeted and nuanced search results:
· How consistent is Google in offerin...
In Search SEO 56: Getting Local SERP Competition Analysis Right from 2020-01-21T07:45
Local SEO expert Cori Graft of Seer Interactive joins the podcast to discusses the ins and outs of SEO competition analysis at the local level:
· How to best discover which local competito...
In Search SEO 55: Breaking BERT for SEO Down Into Its Simplest Parts from 2020-01-14T08:05:07
SEO and Natural Language Processing expert Dawn Anderson joins the podcast to break Google BERT down into its simplest parts:
· What exactly BERT does
· How BERT impacts web content & ...
In Search SEO 54: What's Changed in the Quality Raters Guidelines? from 2020-01-07T07:30:03
World-renowned SEO expert, Jennifer Slegg, joins the show to share her thoughts on Google’s changes to the Quality Raters Guidelines:
· Changes to YMYL language in the guidelines & its im...
In Search SEO 53: Our Best Moments in SEO Podcasting! from 2019-12-24T07:00:33
This week we pull out the top 10 moments from The In Search SEO Podcast in 2019! Get the best of the podcast in one episode! Great tips on everything from SEO automation to E-A-T to content marketi...
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In Search SEO 52: How to be Brand Discoverable - Google and Beyond from 2019-12-17T07:30:03
CEO of Directive Consulting, Garrett Mehrguth, joins the show to share his insights on making your brand more discoverable:
· How to increase your visibility market share
· Capitalizin...
In Search 51: Finding Content Marketing Opportunities from 2019-12-10T07:08:38
Marketing Now author David Bain joins the show to discuss finding new content opportunities:
· What content opportunities are emerging?
· How to take advantage of audio and video conte...
In Search SEO 50: Looking Back at SEO in 2019 from 2019-12-03T07:30:03
SEO superstar Ross Tavendale joins the show to talk about what mattered most in SEO during 2019:
· The importance of links now and going forward
· The state of clicks on the SERP
·...
In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO from 2019-11-26T07:30:03
The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP.
· How to use the SERP to control your brand’s narrative
· Using SEO to manifest a pos...
In Search 48: Online Reputation – Thinking Outside the SEO Box from 2019-11-19T07:30:03
Search marketing legend Michelle Robbins joins the podcast to discuss creating a positive online reputation beyond SEO considerations:
· Thinking about brand reputation beyond ‘links’
...
In Search SEO 47: Doing SEO for New Sites from 2019-11-12T07:30:03
Serial entrepreneur Matti Giovanisci joins the podcast to discuss building a new site with SEO in mind:
· What optimization tasks should be at the top of your list when building a new site...
In Search SEO 46: Understanding the Underpinnings of Structured Data from 2019-11-05T07:00:12
SEO expert Jason Barnard joins the podcast to share his insights on structured data & rich results:
* What are 'blocks' & why do they matter for rich results?
* Structured data in the...
In Search SEO 45: Are We Thinking About SEO Automation the Wrong Way?! from 2019-09-24T08:32:25
SEO automation maven Nati Elimelech joins the podcast to offer his take on automating your website optimization:
· Why we often fall short of taking advantage of the full power SEO automat...
In Search SEO 44: Dealing with the Evolution of Featured Snippets from 2019-09-17T05:00:16
Featured Snippet aficionado Nigel Stevens joins the podcast to discuss the dynamic nature of Featured Snippets:
· What’s tipping the Featured Snippet scale these days?
· How to extract...
In Search SEO 43: Cultivating the Cornerstone of Success When Doing SEO at Scale from 2019-09-10T07:11:59
The legendary Stephan Spencer joins the podcast to enlighten the world about how to cultivate success when doing SEO at scale:
· How to build the right SEO team & why it’s the cornerstone ...
In Search SEO 42: A Behind the Scenes Look at SEO Consultancy from 2019-09-03T09:44:26
The one & only Aleyda Solis joins the show to share the ins and outs of SEO consultancy:
· How to truly understand your clients & build lasting success
· How to build healthy relations...
In Search SEO 41: Building Up Your Blog - From SEO to Content Strategy from 2019-08-27T07:37:44
Matthew Woodward joins the podcast to discuss how to boost your blog's performance:
* Fashioning your blog's identity &the journey towards finding your niche!
* How to stay in touch ...
In Search SEO 40: Google Ads Landing Pages – What Works & What Doesn’t from 2019-08-20T07:24:19
PPC expert and Klientboost founder, Johnathan Dane, joins us to discuss:
· How to set up your landing pages for Google Ads success
· What Google Ads copy mistakes matter & which don’t<...
In Search SEO 39: What Goes into a Good SEO Webinar? from 2019-08-13T08:09:05
Anton Shulke joins the podcast as we go behind the scenes of webinar creation:
· What makes an SEO webinar engaging?
· What goes into creating a webinar?
· Which kinds of guests ma...
In Search SEO 38: The World of SEO According to Barry Schwartz from 2019-08-06T06:57:02
The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on:
· The state of the SEO industry
· The real and imaginary problems facing Google & how it moves forwa...
In Search SEO 37: Creating Content in the Age of Google as a Discovery Engine! from 2019-07-30T07:40:44
SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine:
· How Google’s move towards becoming a di...
In Search SEO 36: What's Stopping Your Site from Converting? from 2019-07-23T07:11:41
CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well:
· What stops users from converting?
· How to discov...
In Search SEO 35: Winning on Both YouTube and on Google SERP! from 2019-07-16T07:43:39
Video marketing expert Itamar Blauer joins the show to offer his insights on how to best optimize your videos for the Google SERP:
· The foundations of optimizing your videos: The ‘must-do...
In Search SEO 34: The Best Ways to Analyze Your SERP Competitors from 2019-07-09T06:47:32
Igal Stolpner joins the show to offer some seriously substantial advice to help you deal with your SERP competitors:
· How to decide which competitors are worth be worried about
· Ti...
In Search SEO 33: Fully Leveraging Google Posts (& Q&A Feature) from 2019-07-02T08:38:59
The always enlightening and entertaining Greg Gifford joins the show to discuss:
• Must-know tips when creating Google Posts
• Leveraging Google Posts to promote your business
• ...
In Search SEO 32: On the Health of Local Search – From Reviews to Spammy Listings from 2019-06-25T07:44:51
Leading local SEO expert Mike Blumenthal joins the show to discuss:
· The importance of local SEOs having a sound paid search program
· What’s the reality of Google monetizing Google M...
In Search SEO 31: Black Hat SEO: Looking Beyond the Taboo from 2019-06-18T07:27:09
Craig Campbell joins the podcast to discuss the taboo topic of black hat SEO:
· Exploring the lines between black hat and white hat SEO
· Is there a time and place for black hat SEO ta...
In Search SEO 30: Building Your E-A-T (Expertise, Authoritativeness, & Trustworthiness) Profile from 2019-06-11T07:11:29
Alli Berry joins the show to share her expertise on E-A-T:
* Defining the difference between expertise, authoritativeness, & trustworthiness
* Concrete ways you can build your E-A-T p...
In Search SEO 29: The Right Language for the Right UX from 2019-06-04T07:00:19
SEO & UX expert Stoney deGeyter joins The In Search SEO Podcast to share his wisdom on:
* Creating language that aligns to Google's intent targeting
* How to create language for a U...
In Search SEO 28: How to Analyze & Approach Google’s Algorithm Updates from 2019-05-28T07:13:44
SEO experimenter extraordinaire Dan Petrovic joins The In Search SEO Podcast to discuss:
· What’s new with Google’s algorithm
· Not getting caught up with Google’s confirmed updates
In Search SEO 27: The Power of the Full Stack Writer for Your SEO & Marketing from 2019-05-21T07:34:27
Content and SEO expert Kameron Jenkins joins the In Search SEO Podcast to discuss:
· The upside of a full stack content writer over a content specialist
· How to find your writing Zen ...
In Search SEO 26: How to Effectively Build Local Links from 2019-05-14T09:40:48
Local link building expert Garrett French comes on the show to discuss:
* How to build local relationships for local link building
* How to target local sites for link outreach
...
In Search SEO 25: Mastering the Consumer's Search Journey with Intent Analysis from 2019-05-07T06:47:08
Jeannie Hill of Hill Web Creations joins the show to discuss:
* Using intent analysis to guide the user's path towards conversion
* Seeing the full intent picture by considering bran...
In Search SEO 24: Best Practices When Utilizing Google Ads Automation from 2019-04-30T06:38:58
CallRails’s Zack Bedingfield joins the show to discuss:
· What works best when using Google Ads automation
· What to consider before utilizing automation within Google Ads
· Where ...
In Search SEO 23: What Local Google Features Are We Too Easily Passing Over? from 2019-04-16T06:58:48
Niki Mosier of Seer Interactive joins the show to talk about:
· The local SERP features we’re all forgetting about (& how to take advantage of them)
· How to go about utilizing Google ...
In Search SEO 22: How to Optimize Your LinkedIn Account for SEO from 2019-04-09T06:05:16
LinkedIn expert, Yoel Israel, joins the show to discuss:
• What’s important when optimizing your LinkedIn profile for SEO & beyond
• Getting noticed on LinkedIn
• Is your LinkedI...
In Search SEO 21: Pay to Play? Is Organic Search, Branding, & Social Media Dying? from 2019-04-02T06:50:37
The world-renowned Lukasz Zelezny joins the show to discuss:
• Why, despite the influx of Google’s SERP features, organic search is stronger than ever
• The continuing possibili...
In Search SEO 20: From KPIs to Voice Search - How to Get Content Marketing Right! from 2019-03-26T07:05:46
Content marketing expert Liraz Postan joins the show to discuss:
• What’s important in content marketing today
• Which content marketing KPIs are actually worth your while
• Think...
In Search SEO 19: Moving Beyond the Clichés of Enterprise SEO from 2019-03-19T08:39:25
SurveyMonkey’s Director of Growth and SEO, Eli Schwartz comes on the show to put some teeth on the generic advice enterprise SEOs tend to hear:
· Beyond just creating more content, how ent...
In Search SEO 18: Targeting Users, Staying Creative, & Building Team Harmony with Content Pillars from 2019-03-12T08:33:35
Content marketing & SEO maven Carolyn Lyden joins the podcast to discuss content pillars & how to be a well-oiled content producing machine:
• Creating content pillars that effectively tar...
In Search SEO 17: Influencer Marketing with an Eye on SEO from 2019-03-05T08:51:23
SEO expert & influencer marketing ace Shane Barker joins the podcast to discuss how to go about influencer marketing with a focus on SEO:
· How influencer marketing ties into your SEO stra...
In Search SEO 16: The Increasing Importance of Mobile Page Speed from 2019-02-26T08:16:22
Mobile experts Russell Jeffery & Stephen Alemar of Duda join the show to discuss why mobile page speed is more important than it ever has been.
· Why both page speed & mobile UX are even m...
In Search SEO 15: Proximity, Reservations, & Voice Search Monetization! from 2019-02-19T07:57:51
The king of local SERP features, Sergey Alakov, comes on to discuss local intent & the future of voice search monetization:
· Thinking beyond proximity – why local intent optimization is n...
In Search SEO 14: Entity Indexation and the Future of Search from 2019-02-12T08:34:08
SEO guru Cindy Krum joins the show to discuss how entities are becoming the future of search!
· Was mobile-indexation really about entity indexation?
· How is Google creating a more un...
In Search SEO 13: How Small Brands Can Win the Keyword War from 2019-02-05T08:36
Click Giant CEO, Jerry Cahalan, joins the show to talk how small brands can win the keyword war!
· How can small brands leverage keyword research for SERP wins?
· What should small bra...
In Search SEO 12: How You Can Leverage Google's Local SERP Features from 2019-01-29T09:40:20
We talk to SEO expert Brodie Clark about how businesses can best take advantage of Google’s local SERP Features:
· How to go about linking to products/services in the Local Panel
In Search SEO 11: How You Can Compete with Big Brands on the SERP! from 2019-01-22T08:22:13
In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP:
• What role does a unique selling proposit...
In Search SEO 10: How to Uncover User Intent & Who’s Responsible for Confirmation Bias? from 2019-01-15T08:39:09
In this episode we get into a sweeping look at how to you can determine the way Google sees intent for your keywords. Also, confirmation bias – Are users responsible to recognize it or is Google ob...
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In Search 09: Where Do We Really Stand with SEO After 2018? from 2019-01-08T09:23:09
In this episode we reflect back on 2018 and look ahead to what’s to come in SEO in 2019!
· What were the biggest developments in SEO during 2018?
· How will SEO in 2018 impact search i...
In Search 08: Another Major Google Ads Shift & Google Goes to Congress - What Should Have Happened from 2018-12-18T07:31:29
In this episode, we go deep into:
• Another major change to Ads and PLAs on the SERP!
• What should have happened in Washington at Google’s congressional hearing?
• What value ca...
In Search 07: Does Google's Search Philosophy Leave It Predisposed to Filter Bubbles? from 2018-12-11T09:00:08
In this episode, we go full throttle into the controversy over Google’s possible filter bubbles by asking if the search engine’s very approach to search lends itself to them.
Plus:
In Search 06: Zero Organic Result SERPs Are Back! The What & the Why of Result-Less SERPs! from 2018-12-04T11:35:36
Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on:
• What no organic result SERPs means for sites
• What’s different about t...
In Search 05: Where Google Goes Wrong by Just Showing Popular Search Results from 2018-11-27T07:58:19
Does Google have an ethical duty when showing search results? Should popularity inherently win out over results more aligned to objective truth? We take a look at a series of cases and put our thum...
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In Search 04: Mentions vs. Links & Does User Trust Impact Voice Device Commerce? from 2018-11-20T07:16:51
In this episode we discuss:
* When a mention doesn’t cut it and a link should be given to a source
* What does “link naturally” even mean? Can it be done?
* The implications of a s...
In Search 03: Do Multifaceted Featured Snippets Really Have an Impact? Is RankBrain Over-Hyped? from 2018-11-13T06:45:45
In this episode we discuss a theory as to why multifaceted Featured Snippets may not be as dangerous to sites ranking in the organic results as thought to be. We also look at what Google really mea...
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In Search 02: Is AMP a Ranking Factor & What Brings Up the Explore Panel? from 2018-11-06T09:01:09
Is AMP a ranking factor? What's behind its recent revival?
How often do the new Explore Panels appear? What types of keywords bring it up?
Also, a look into how Google keeps its...
In Search 01: Authorship Tips for YMYL Sites & Featured Snippets vs. Optimizing Titles for Clicks from 2018-10-29T13:49:08
An entertaining look at:
How to create authoritative authorship for YMYL sites when lacking official credentials.
Should you spend your time & money hunting down Featured Snippets...