In Search SEO 73: SERP Features Are Even More Important Than You Think! - a podcast by Rank Ranger

SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom:

· What SERP features mean when you leave aside the rhetoric
· Where is Google taking the SERP and its features?
· What is the Topic Layer and why you should very much care about it?!

Plus, why ranking signals are not what you think they are (these days)!

<<<< EPISODE SUMMARY>>>>

In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "rankability", Google does need indirect signals the way they used to. Google has come a long way with its Machine Learning which means it better understands the content it's looking at. In fact, it understands this content more "intrinsically." Once Google truly understands content and how it should be, it doesn’t need ranking signals to the same extent.

In the interview segment, Kevin Indig shared his thoughts on SERP features. It starts with the question of whether certain SERP features are considered ‘organic.’ Then Kevin goes into a theory that Google is showing more video carousels because YouTube is important revenue for them. Next, they talk about SERP feature authority how in certain niches it can be nigh impossible to get a SERP feature due to Google’s love of authority websites. Finally, Kevin goes in-depth on his findings on current SERP feature data trends and how Google’s premonitions of what the future will hold came true.

Timestamps:
The Future of Ranking Signals [00:07:07 - 00:18:46]
A Deep Dive Into SERP Features [00:18:46 - 01:04:39]
SEO News [01:05:31 - 01:10:39]

Resources:
Google: That’s No Search Engine… That’s an Authority Engine rankranger.com/blog/google-authority-focus
What is the Market Share of Featured Snippet URLs? rankranger.com/blog/featured-snippet-market-share
Improving Search for the Next 20 Years www.blog.google/products/search/improving-search-next-20-years/
How Google Knows Good Content From Bad Content rankranger.com/blog/how-google-understands-content
Google Figures Out What Users Want & Like Based On Comparing Your Content To Others? seroundtable.com/google-understands-user-experience-intent-27931.html

Hosts:
Mordy Oberstein
twitter.com/MordyOberstein
linkedin.com/in/mordy-oberstein-12551715/
Sapir Karabello
linkedin.com/in/sapir-karabello-466865182/

Special Guest: Kevin Indig
www.g2.com/
twitter.com/Kevin_Indig
linkedin.com/in/kevinindig/

Follow the podcast on Twitter: twitter.com/InSearch_SEO
Subscribe: ow.ly/sDkT50zjRPJ

Presented by Rank Ranger: www.rankranger.com/

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