In Search SEO Podcast 87: Is Amazon Targeting SMBs with Search Ads? - a podcast by Rank Ranger

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:

* How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
* What Amazon's paid search strategy implies about the overall direction of the platform
* How Amazon's use of search ads might impact competitor's ad budgets negatively

Resources:
Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/
Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor
Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer


Host:
Mordy Oberstein
twitter.com/MordyOberstein
linkedin.com/in/mordy-oberstein-12551715/

Special Guest:
Jason Dodge, Founder of Black Truck Media
https://twitter.com/dodgejd
https://www.linkedin.com/in/dodgejd/
https://blacktruckmedia.com/

Follow the podcast on Twitter: twitter.com/InSearch_SEO
Subscribe: ow.ly/sDkT50zjRPJ

Presented by Rank Ranger: www.rankranger.com/

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