IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Speedway. Eric explains why fan experience and telling good stories helps to sell tickets. He explains group ticketing, how it works and what you can do at your race track. In this episode of the Inside Racing Podcast, John asks Eric to reveal the ABC's of ticketing, where to find group ticket buyers, how to create powerful promotions and build additional value for your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

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