Podcasts by The Inside Racing Podcast

IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski from 2017-10-03T08:00

Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?

Listen

IRP #51: State of the Industry - Part Three from 2017-09-26T08:00

How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports prof...

IRP #50: State of the Industry - Part Two from 2017-09-19T08:00

What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business model...

IRP #49: State of the Industry - Part One from 2017-09-12T08:00

What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever S...

IRP #48: Mailbag - Sponsorship 101 for Race Teams from 2017-08-29T08:00

How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailba...

IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters from 2017-08-22T08:00

This is part two of my interview with Bryan Kryder

We're taking a minute to focus in on sponsorship before the off-season arrives.

(FIRST AIRED: 10/11/16)

Do you start spons...

IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact from 2017-08-15T08:00

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.

Now is the time to lay the foundation for your 2018 sponsorship plans.

(FIRST AIRED: 10/11/...

IRP #45: More Marketing Magic with Mike Lysakowski from 2017-08-08T08:00

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special eve...

IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500 from 2017-07-18T08:00

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a majo...

IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison from 2017-07-11T08:00

What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports...

IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham from 2017-07-04T08:00

Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham.

While we cruise through the 2017 season, take a moment to take st...

IRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion from 2017-06-27T08:00

Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track r...

IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing from 2017-06-20T08:00

How does a person end up in the racing business? What decisions cause them to take a different path? How does a visi...

IRP #39: Mailbag: Track vs. Traveling Series Promotion from 2017-06-13T08:00

The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a...

IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale from 2017-06-06T08:00

As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale.

Take a minute t...

IRP #37: How to Use Instagram and Snapchat with Craig Emsweller from 2017-05-31T08:00

Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Rac...

IRP #36: Early Season Threats and Opportunities from 2017-05-24T08:00

What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter J...

IRP #35: 2017 Early Season Trends and Observations from 2017-05-16T08:00

What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated ...

IRP #34: Sponsorship Perspectives From A Marketing Executive from 2017-05-09T08:00

Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports pr...

IRP #33: Speedway Marketing Magic with Mike Lysakowski from 2017-05-02T08:00

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll ...

IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing from 2017-04-25T08:00

The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook?...

IRP #31: An Advocate for Racing: Shawn Stewart and the USMA from 2017-04-18T08:00

Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track wi...

IRP #30: Social Media Secrets with Craig Emsweller from 2017-04-11T08:00

How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episo...

IRP #29: REWIND - NHRA's Kasey Coler Shares Fan Experience Secrets from 2017-04-04T08:00

The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our intervie...

IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure from 2017-03-28T08:00

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchi...

IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program from 2017-03-21T08:00

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The ...

IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing from 2017-03-14T08:00

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketi...

IRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights from 2017-03-07T09:00

Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episo...

IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold from 2017-02-28T09:00

Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports profession...

IRP #23: The Inside Racing Podcast: Lessons Learned from 2017-02-21T09:00

What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside R...

IRP #22: NHRA's Kasey Coler Shares Fan Experience Secrets from 2017-02-14T09:00

How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with ...

IRP #21: Avoiding Accounting Pitfalls with Brent Cox from 2017-02-07T09:00

Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are you maximizing deductions and getting all of ...

IRP #20: Revenue Architect Dave Wakeman on Marketing, Branding and Ticket Sales from 2017-01-31T09:00

What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating wi...

IRP #19: Entrepreneurial Thinking: Rules for Success in Racing with Expert Mel Abraham from 2017-01-24T09:00

So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term...

IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz from 2017-01-17T09:00

What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside...

IRP #17: 2017 Motorsports Preview Part Two: Challenges to Consider from 2017-01-10T09:00

What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financial success or failure? On this episode of The...

IRP #16: 2017 Motorsports Preview Part One: Trends to Watch from 2017-01-03T09:00

What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and t...

IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles from 2016-12-20T09:00

How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relat...

IRP #14: Brian Rappe Reveals Cyber Security Threats At The Track from 2016-12-13T09:00

Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert and motorsports professional John Robbins i...

IRP #13: Sponsorship Trends and Best Practices With Sports Marketing Veteran Rob Louthain from 2016-12-06T09:00

What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today's sponsorship market? Business expert and m...

IRP #12: Sell Like A Pro This Off-Season: Training from Bryan Neale from 2016-11-29T09:00

Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer a...

IRP #11: Facebook Advertising Made Easy with Andy Heiser from 2016-11-22T09:00

Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business...

IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo  from 2016-11-15T09:00

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Bocc...

IRP #09: Start A Podcast: Tips from Expert Jen Edds from 2016-11-08T09:00

What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasti...

IRP #08: Brian Rappe Offers Technology Help for Racing Promoters from 2016-11-01T09:00

Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money?  In th...

IRP #07: Fan Experience Tips and Safety Insights from Racing Expert Tom Weisenbach from 2016-10-25T13:36:36

What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and moto...

IRP #06: Late Model Driver Josh Timmerman Discusses Challenges from the Pits from 2016-10-18T10:01

Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late...

IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks from 2016-10-18T10:00

Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how...

IRP #04: NKA's Joe Janowski Talks Karting, Insurance and Promotion from 2016-10-11T15:35:05

Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John tal...

IRP #03: Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters from 2016-10-11T15:34:45

Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Insid...

IRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact from 2016-10-11T15:31

What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins s...

IRP #01: Motorsports Author Dave Argabright Shares Storytelling Tips and Insights from Short Track Legends from 2016-10-11T15:30:51

Are you missing out on the great stories at your track? Do you want to understand how storytelling can sell more tickets? Have you ever wondered how some of the legends of this sport were so suc...

IRP #00: The Inside Racing Podcast - What's It All About? from 2016-10-11T04:00

You've probably come across some great podcasts about racing. You've probably listened to excellent podcasts about business. How come there are no podcasts talking about the business of racing? ...