IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo  - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group.  Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Millennials? Visit www.LindsayBoccardo.com or send her an email Lindsay@LindsayBoccardo.com

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