IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationships? On this episode of The Inside Racing Podcast, Public Relations authority Vanessa Stiles shares tips and best practices from her career in PR, events and advertising. She reveals her three most important lessons for track owners and provides a guide for building the right PR and Advertising plan. Business expert and motorsports professional John Robbins works with Vanessa to uncover the secrets of storytelling and reaching your audience. Once you start to understand Vanessa's approach you will see how to turn your drivers into stars. These strategies will allow you to connect with your fans and the community. You'll gain insight on how to begin creating unique experiences for guests. Finally, you'll hear how tourism can be good for your venue. This episode will help you see the power of your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to keep the conversation going with Vanessa? Tweet her @VictorySunPR, connect on LinkedIn or email her vstiles@wearevictorysun.com

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