IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Racing Podcast, CSR expert Dora Lutz shares her knowledge on the topic. She defines CSR and discusses its history, offers suggestions for leveraging opportunities and busts the myths about CSR. Business expert and motorsports professional John Robbins dives deep into this topic with Dora. They look at CSR from a small business perspective, talk about how it can impact racing and highlight ideas for building strong long-term relationships for your business. CSR lets you make an impact and do good with your internal stakeholders and the community at large. You can absolutely launch a CSR program today. This new trend is something you'll want to pay attention to in the coming race season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Would you like to ask Dora more about CSR? You can email her: dora@giving-spring.com or check out her website www.giving-spring.com. You can sign up for her newsletter and take an audit to see where your company lands on the CSR spectrum.

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