IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experience in racing. He's currently leading sales and marketing at Myrtle Beach. He's also spent time as an announcer and held various media positions at tracks throughout the southeast. Mike shares his insights and lessons learned at Myrtle Beach. In this episode of The Inside Racing Podcast, you'll get an insiders perspective into what's working and not working in grassroots racing. Mike puts a few rumors to rest about live streaming, broadcasting races and selling tickets online. More importantly he gives his opinions on the current state of grassroots racing and reveals where he thinks the industry is headed. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Check out Myrtle Beach Speedway online or on Facebook (@mbspeedway)

You can watch Mike Neff's video series Riding Shotgun and learn more about Daytona1 Beach Madness here or hit him up on Twitter (@MNeffShortTrack)

Further episodes of The Inside Racing Podcast

Further podcasts by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

Website of John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P