IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program shares her perspectives on marketing, sports and entertainment and the D4D program. She reveals the pressure on drivers to deliver more than on-track performance to their sponsors. Christy explains why content and communication with your fans  is so important and how consistency is the key in maintaining authenticity. Business expert and motorsports professional John Robbins walks the track with Christy to get perspective on the opportunities, threats and challenges in racing. Christy's path to Rev Racing is fascinating and she reveals some of the ups and downs of managing the D4D program. This episode covers a ton of topics and has a little something for everyone.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to talk with Christy and her team? Check out www.brand-fuel.com or call the office (317) 920-1200. You can find Brand Fuel on facebook (@brandfuelIndy).

If you are interested in hearing more about NASCAR's Drive for Diversity program visit www.NASCARdiversity.com or www.revracing.net

Further episodes of The Inside Racing Podcast

Further podcasts by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

Website of John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P