IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure & Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, knows what works…and what doesn't and has valuable insights we've been looking for. Randy has studied in-home entertainment versus out of home experiences and sheds some light on what consumers expect these days. In this episode of The Inside Racing Podcast, Randy unleashes his knowledge to help the racing industry understand its struggles. It's encouraging to know we are not alone. It's troubling to recognize some of the long-term trends. Randy gives us reason to believe there are still opportunities to attract customers, but it's going to take a 21st century mindset to win with race fans. This episode may be the most important episode I've recorded so far. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

 Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in talking with Randy or getting access to some of his great resources? You can email him randy@whitehutchinson.com or visit www.whitehutchinson.com. You can subscribe to his newsletter by clicking here. 

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