IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500 - a podcast by John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

 

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Visit www.andersonspeedway.com to learn more about the track and the Little 500. You can follow the track on Twitter (@AndersonSpeedwy) and Facebook (@AndersonSpeedwy). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.

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