Podcasts by Build Your Online Audience

[417] How to attract more website visitors (and get them to buy your stuff) with Vicki Jakes from 2020-08-07T05:00

Would you love to make more sales from your website? Maybe you'd love to know the type of content to create to attract more people to your website?

Find out how to a...

[416] Money mindset issues that can slow your audience growth (and how to tackle them) with Catherine Morgan from 2020-07-31T05:00

Does your relationship with money hold you back in business?

Perhaps you struggle with pricing your goods or services or you’re too quick to discount. Or you always ...

[415] How to use TikTok to build your online audience with Sam Bearfoot from 2020-07-24T05:00

Wondering if TikTok is right for your business? But not really sure if it’s your ‘thing’? Perhaps you think it’s just for teens and you’ve got no idea where to start?

Listen

[414] How much does it cost to launch your own planner? from 2020-07-17T05:00

With sales of planners and organisers topping $386 million last year, we're clearly a generation obsessed with planning. 

Listen

[413] How to get more done in less time (and build your audience faster) from 2020-07-10T05:00

Hands up...I’m not the most organised person in the world.

Listen

[412] How to make sure you don't annoy your email subscribers with Rob&Kennedy from 2020-07-03T05:00

Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this po...

How I discovered my ADHD superpower from 2020-07-01T05:00

I was recently diagnosed with ADHD.

At the grand old age of 45.

If you...

[411] How to become the number one choice in your industry with Jen Hall from 2020-06-26T05:00

Would you love to be the market leader in your industry - the go-to specialist? If so, you'll love this podcast episode with business coach, best-selling author and host of the Expert...

[410] How to avoid unconscious bias in your marketing with Ramat Tejani from 2020-06-19T05:00

If you've been wondering how you can promote positive messages about inclusion and diversity, a good place to start is with your marketing materials.

In this fascinating interv...

[409] How to use Pinterest to grow your online audience with Kate Beavis from 2020-06-12T05:00

Want to learn how to use Pinterest to grow your online audience? 

Listen

[408] 11 Instagram Story Ideas that will help you make more sales in your business from 2020-06-05T05:00

Do you ever have those days when you feel like you're all out of ideas for Instagram Stories? Or you've been posting Instagram Stories but you feel like your ideas are a bit stale and...

[407] How to turn boring topics into engaging content from 2020-05-30T07:01:13

Do you ever have a series of social media posts or marketing emails to write and find yourself wondering how you heck you can make the topic interesting? 

In this podcast episode...

[406] Mindset problems that can slow your audience growth from 2020-05-22T05:00

Ever felt that something in your mind is holding you back from growing your business and your online audience? Then you’ll love this podcast episode with performance and mindset coach...

[405] The secrets to creating bingeworthy content from 2020-05-15T05:00

Want to know how to make content so good that it’s like your favourite show on Netflix where one show is never enough?

The sort of content that people just can’t get...

[404] Five compelling reasons to email your list every day (or at least more often than you do now) from 2020-05-08T05:00

If you’re like most business owners I know the idea of emailing your list each day might seem crazy. Won’t people get sick of hearing from you every day? Won’t you lose all your subsc...

[403] How to build your online audience using competitions and giveaways from 2020-05-01T05:00

Would you love to know how you to build your audience using competitions and giveaways?

If you've ever wondered how to run a competition or giveaway and how you can use this to...

[402] The surprising reason yourInstagram account isn't growing (and how to fix it) from 2020-04-24T05:00

Are you feeling frustrated with your Instagram growth?

In this episode, I share the surprising reason your account i...

[401] How often should you email your list? from 2020-04-17T07:00

‘How often should I email my list?’ 

This is probably one of the most common questions I get asked about email marke...

[400] How to build a large audience for your blog, vlog or podcast from 2020-04-10T07:00

Publishing regular content on a blog, vlog or podcast can be a great way to build your online audience. 

My podcast ...

[399] How to build an online audience during a global crisis from 2020-04-03T06:00

Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you'd like to make it bigger? Or maybe you’re ...

[398] What kind of content should you be creating during a global crisis? from 2020-03-27T05:00

Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your bu...

[397] How to create content that attracts corporate clients with Jess Lorimer from 2020-03-20T06:00

Ever wondered about adding to your income stream? Maybe you’ve considered selling to corporate organisations but you’re just not sure how to do it? Or what content to create to attrac...

Generate income fast by creating a Power Hour for your business from 2020-03-16T11:41:05

Why not create a Power Hour: an online consultancy session, where people pay a one-off fee to pick your brain/get advice about a topic you have expertise in?  Listen

[396] How to grow an engaged Facebook community with Steve Folland from 2020-03-13T05:00

Have you ever wondered how to grow a really engaged Facebook group? Where there is a real sense of community - and people genuinely engage? If you’d love some str...

[BONUS] How to turn your in-person services intoonline offerings from 2020-03-09T09:40:12

If you deliver in-person consultancy, training or coaching in your business you will almost certainly have been affected by the Coronavirus outbreak.

[395] How to write addictive email copy with Rob&Kennedy from 2020-03-06T06:00

Would you love to know how to write email copy that's so addictive that people can't wait to receive your emails?

In fact, they are so keen to get their hands on your email newsletter and...

[394] How to build your audience on IGTV from 2020-02-28T06:00

Would you love to know how to use IGTV to build your followers on Instagram? Or maybe you’re thinking IGTV is a bit too techy and you don’t think it’s right for your business and you ...

[393] How to create engaging content when you only sell one product or service from 2020-02-21T06:00

Do you struggle to plan and create content because you only sell one product or service?

Or perhaps you just feel li...

[392] How to get more engagement on Instagram from 2020-02-14T06:00

Do you ever find yourself stuck on what to post on Instagram, whether it’s on your Instagram grid or Instagram Stories or IGTV?

Or maybe you’re just not getting ANY ...

[391] How to write better social media captions from 2020-02-07T06:00

Do you ever get stuck when you're writing social media captions or maybe you find the ones that you write just aren't engaging enough for your audience?

Well, if any...

[390] How to stop overthinking your content from 2020-01-31T06:00

Do you feel like you’re spending far too long on your content creation? Perhaps you procrastinate because you’re not sure if your topic(s) will resonate with your...

[389] How to find your niche (and why you need to) with Jo Soley from 2020-01-24T06:00

Ever wondered if the day you were born can affect your life, work and business?

In this podcast episode about how to find your niche - business and marketing coach Jo Soley sha...

[388] How much content should you give away for free? from 2020-01-17T06:00

Sharing valuable free content that answers your ideal customers/clients questions can be a great way to generate leads and sales for your business. Publishing reg...

[387] How to create more content in less time with Amy Woods from 2020-01-10T06:00

Want to save time creating content and do more with the content you create?

If you have a regular podcast or blog or piece of content that you'd love to do more with then my latest podcas...

[386] The four types of content that will help you make more sales in 2020 from 2020-01-03T06:00

Would you love to make more sales in your business this year compared to last year? 

In this podcast episode,...

[385] How to sell on Instagram Stories (without feeling sleazy) from 2019-12-27T10:09:56

Instagram Stories is a fantastic tool you can use to attract your ideal customers/clients.
Listen

[384] How to be more 'yourself' in your social media content from 2019-12-20T06:00

Have you ever agonised over a social media post, or felt nervous and then deleted it or over-thought your post to the point where you don’t post anything at all? Or maybe you've worri...

[383] How to get your podcast live in 60 days from 2019-12-13T06:00

If it's a dream or ambition of yours to start a podcast or launch a podcast in 2020 this podcast episode is for you. In this episode, I answer the many questions that I get asked all the time ab...

[382] How to create content that sells with Andrew&Pete from 2019-12-06T06:00

Want to know how to create content that really sells and how to ask the right questions that lead to sales and follow up with people in a non salesy way?

I interviewed business and  marke...

[381] How to use awareness days to create engaging content for your business from 2019-11-28T12:37:35

Would you love to know how to use awareness days to create engaging content for your business?  In this podcast episode I explain how to use awareness days to create engaging relevant content th...

[380] How to set goals for audience growth in 2020 (and why you need to) from 2019-11-22T06:00

Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience a...

[379] How to grow your Instagram followers by 1k in 30 days from 2019-11-15T06:00

Are you trying to grow your following on Instagram, but things aren't moving as fast as you'd like? Fed up with people telling you to “just post more pictures of yourself” to get more...

[378] How to use hashtags to build your online audience from 2019-11-08T05:30

Mystified about hashtags? No idea where or how you should be using them on Instagram, Facebook, LinkedIn or Twitter?

In this episode I demystify hashtags and give an introduction to how y...

[377] How to write super engaging content about your business from 2019-11-01T00:22:45

Ever wondered how some people just nail it on social media or their facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?

[376] Lessons learned from one million downloads of my podcast from 2019-10-24T23:00:15

Want to know how I've managed to publish a new podcast episode every week for the past four years? 

How I have managed to stay consistent, to show up every week, in fact, twice a week to ...

[375] How to get your first 1k email subscribers from 2019-10-17T23:05:33

Would you love to know how to grow your email subscribers list from zero to 1k?  That's what Catherine Gladwyn Author and Virtual Assistant did in just eighteen months.

In my latest podca...

[374] How to create a year's worth of content in a morning from 2019-10-11T05:00

Would you love to know how to plan a year's worth of content for your business in just a few hours?

In this podcast episode, I explain how to create a year long content plan for your busi...

[373] How to get more followers on any social media platform from 2019-10-03T23:10:44

Want to sell more of your products or services online? Getting more of your ideal customers/clients to follow you on social media can help - a lot. 

But how do you increase your social me...

[372] How to build an engaged online audience from 2019-09-27T05:27:36

If you want to sell your products or services online you need to build a following. More social media followers, more website visitors and more email subscribers. So when you do have something t...

[371] How to develop a Facebook page strategy from 2019-09-22T05:00

Want to improve your Facebook page engagement? 

Creating a strategy that sets out what you’re going to post, when and where will help a lot. 

This doesn’t need to be complicated. Y...

[370] How sharing personal experiences can boost engagement on your Facebook page from 2019-09-21T05:00

Over the past few days, I’ve shared with you the  four types of post that will attract engagement on your Facebook page. These are: 

1. I need to know this
2. I know about that <...
   Listen

[369] Why opinionated content works well for your Facebook page (and how to do it well) from 2019-09-20T05:00

People love to share their ideas - particularly on divisive topics. That’s why content that asks people to state their opinions generally works well on your Facebook page. 

I generally re...

[368] How asking questions can help you get engagement on your Facebook page (and how to ask brilliant ones)  from 2019-09-19T04:01

Asking questions can be a great way to get engagement on your Facebook  page.

People love to share their ideas, so content that asks people to state their preferences generally works a tr...

[367] Why ‘value’ posts are not enough to get engagement on your Facebook page from 2019-09-17T16:00

Creating content that solves a problem for people is a great way to get engagement on your Facebook  page.

This can be anything from a vlog on how to Listen

[366] What to post on your Facebook page to get more engagement from 2019-09-17T06:28:15

 If you’re struggling to get engagement on your Facebook page, you may be confused about what kind of content you should be posting. 

In this episode I share four types of Facebook page p...

[365] Why your Facebook page isn’t getting enough engagement (and what to do about it) from 2019-09-16T05:16:04

Are you frustrated by the lack of engagement with your Facebook page? 

You’re posting regularly but your reach is poor. Your posts are only attracting a handful of likes and comments - le...

[364] How to deal with difficult customers or clients from 2019-09-13T05:49:25

Do you ever have clients or customers who seem impossible to please? If you’re a coach or consultant, these typically show up as clients who sign up to work with you…and then don’t do the work. ...

[363] How to bust through an audience growth plateau from 2019-09-06T07:00:55

If you’re struggling to grow your audience on social media, the temptation is to keep trying more and more new marketing strategies. 

But this can often leave you feeling overwhelmed and ...

[362] How to grow your Instagram following to 27k - fast from 2019-08-29T11:38:17

Are you struggling to build your audience on Instagram? You're posting regularly but you're not getting as much engagement as you'd like (or sales). Everything just seems SO slo...

[361] 15 post ideas for your Facebook group from 2019-08-23T06:26:05

Do you ever feel all out of ideas for your Facebook group? 

Or maybe you’re just tired of posting the same old stuff...

[360] How to get people to open your emails from 2019-08-16T07:34:28

If you want to get people to open your marketing emails, you need to write compelling email subject headers.

But wha...

[359] How to create an email newsletter people look forward to receiving from 2019-08-08T09:43:20

Are you putting off launching an email newsletter because you don’t know what to put in it?

Or perhaps you started s...

[358] 13 Ideas for engaging social media posts (for when you're all out of ideas) from 2019-08-02T06:22:14

Do you ever have those days when you are all out of ideas for social media posts? 

Or maybe you are just tired of po...

[357] How to transform your Facebook group from ghost town to garden party from 2019-07-25T09:16:37

Does your Facebook group feel like a ghost town?

You’re showing up regularly, but you’re not getting much engagement...

[356] How to build your audience through Twitter (and create FOMO) from 2019-07-18T06:10:02

Does Twitter confuse the heck out of you?

If so, you’re not alone.

It'...

[355] How to create and launch your own planner from 2019-07-12T06:45:35

Do you love the idea of publishing your own journal/planner…but feel unsure where to start?  

If this sounds familia...

[354] How To Sell Out A Live Event Or Workshop (Even If You Have A Tiny Audience) from 2019-07-05T06:01:15

Do you like the idea of hosting a live event but worry you don’t have a big enough audience to sell enough tickets?

Perhaps you’ve tried hosting a live event or workshop but struggled to ...

[353] How to grow your audience through Instagram Stories with Tyler McCall from 2019-06-27T00:10:18

Are you using Instagram Stories as part of your social media marketing strategy? Or maybe you're publishing stories but feel unsure how to turn them into sales ?

If you're keen to get to ...

(352) How to sell in a Facebook group (without annoying your members) from 2019-06-21T06:50:34

Would you like to make more sales in your Facebook group but are worried about annoying your members? If this sounds like you, you’ll love this podcast episode on how to sell in your Facebook gr...

[351] How to get corporate clients (and why you should) with Dylis Guyan from 2019-06-14T08:02:56

Do you like the idea of working with corporate clients but feel unsure how to get started? Perhaps you've heard it's difficult to break into the corporate world or that these type of clients tak...

[350] How to use surveys to increase your online sales with Rob and Kennedy from 2019-06-07T05:55:49

Hypnotist Rob and mind reader Kennedy had successful stage careers before turning their attention to helping others build entertainment businesses through online courses/membership sites.  When ...

[349] How to find the right niche for your business from 2019-05-30T21:51:26

You may think niching down is a bad idea because specialising in a very specific topic, service and/or type of client will mean you’ll lose out on business. Actually the opposite is true. Focusi...

[348] How to write social media posts that sell from 2019-05-24T07:30:08

Do you ever see those clever social media posts that really grab your attention? Perhaps they tell a compelling personal story or use language in a really sit-up-and-take-notice kind of way? Or ...

[347] How to create engaging social media videos (even if you hate being on camera) from 2019-05-17T06:38:04

Experts predict that by the end of 2019, 80% of the content we consume online will be video. So if video isn’t part of your social media strategy, you could be missing a trick. But what kind of ...

[346] How to look and feel more confident on live video with Ian Anderson Gray from 2019-05-10T07:03:05

Would you love to do more live video to promote your business but find perfectionism holds you back? Perhaps you’re worried about making mistakes or looking stupid in front of your friends or co...

[345] How to increase your social media engagement - fast from 2019-05-03T07:42:18

Are you frustrated by the lack of engagement with your social media content?   You’re publishing content regularly, but your posts aren’t attracting enough likes, comments and shares - leaving y...

[344] How to build your audience through a Facebook group from 2019-04-26T05:46:23

Is your Facebook group taking up all your time but not making you any sales in your business? In this episode, I talk to Gordon Burcham, Martial Arts School Owner and Multi World Kickboxing Cham...

[343] The three audiences you must build to create a profitable online business from 2019-04-18T11:17:09

Are you feeling frustrated because you're trying to build your online audience...but you still don't have enough clients? While activities like social media marketing, blogging and building your...

[342] How to build your audience on YouTube with Jessica Dante from 2019-04-11T12:35:55

YouTube is the second largest search engine after Google. So if you want to get in front of a large audience, having a Youtube channel can be a smart move. But if you’re not familiar with the pl...

[341] How to use stories to attract your ideal clients with Marsha Shandur from 2019-04-04T19:50:10

Do you want to attract more of the right clients? Storytelling is one of the most powerful ways to build an audience and to establish trust and credibility. But many people either lack confidenc...

[340] How to create a coaching or consultancy package for your business from 2019-03-28T21:25:19

Do you offer coaching, consultancy and training and find yourself spending hours creating bespoke proposals every time a prospective client gets in touch?   Or perhaps you’d like to offer some k...

[339] How to build an audience for an online course or membership from 2019-03-21T20:11:31

If you’ve already tried to create your own course or membership programme you’ll know that it’s not a simple case of ‘build it and they will come’. In this episode, I share the reasons why you m...

[338] Why you feel scared of selling (and what to do about it) from 2019-03-14T17:18:44

Are you scared of selling? Are you crippled by nerves when it comes to pitching for new business or asking for the sale? In this episode, sales expert Marcus Cauchi gives practical advice on ove...

[337] The tools I am using to build my online audience from 2019-03-07T17:08:38

When you're doing business online, the more tasks you can automate, the more time you have to serve your customers/clients. Plus you'll be able to build your audience quicker.  In this episode I...

[336] How to make sales from your business blog from 2019-02-28T21:02:20

You think you’re doing all the right things to build a successful business blog. You’re showing up every week, you spend ages researching, writing and promoting, but it’s not making you any mone...

[335] How to create a high-converting lead magnet from 2019-02-21T16:13:47

If you want to attract leads and sales for your business, you need an email list. But in a time when most of us are overwhelmed with information, inviting people to sign up for your lead magnet ...

[334] How to build a large audience without paid advertising with Callie Willows from 2019-02-14T11:45:12

Are you trying to grow your audience but don’t have the funds for paid advertising?  Or are you feeling fed-up with forking out on ads which aren’t bringing you a good return on investment? In t...

[333] 39 Surprisingly easy ways to increase your email subscribers from 2019-02-07T21:21:47

In January 2019, I launched a new online course How To Write Awesome Sales Copy which generated £20k in sales. It was a fairly relaxed launch, based around my six-part launch sequence (available...

[332] How to make sales on LinkedIn with Sam Rathling from 2019-01-31T14:54:03

Are you on LinkedIn but struggling to makes enough sales?  Find out how you can start making the connections you need, from ensuring your profile leaves a great first impression to how to create...

[331] What it really takes to build an audience with John Lee Dumas from 2019-01-25T06:54:08

Are you struggling to build your audience right now?  John Lee Dumas, host of the Entrepreneurs on Fire podcast, tells all in this episode about how he built his business from the bottom up, inc...

[330] How to write awesome sales copy for your business from 2019-01-18T06:47:25

Do you struggle to write sales copy for your business? In this  podcast episode I share practical tactics for writing sales copy in your business including sales pages, marketing emails, Faceboo...

[329] What’s working on Facebook right now with Liz Melville from 2019-01-10T17:00

[328] The three numbers you should focus on in your business in 2019 from 2019-01-04T05:54:18

Want to make more money in your business in 2019? Then you need to start tracking key marketing metrics in your business. But which numbers should you be monitoring and how often? In this podcas...

[327] Why I’m closing my 13.5k Facebook group (and other changes I’m making in 2019) from 2018-12-20T19:36:02

If you’ve been following me for a while you’ll know that my large Facebook group (with over 13.5k members) has been a huge part of growing my business in the last four years.  Want to know why I...

[326] The one thing you need to generate passive income for your business from 2018-12-17T21:46:08

Do you want to generate passive income for your business in 2019?  Listen to this podcast to find out the one thing you should be doing to help achieve this goal, including some practical advice...

[325] Three social media posts that will help you generate sales today from 2018-12-13T16:04:33

Do you feel like you spend all your time on social media but never actually make any sales? In this podcast episode I share three different content ideas that are guaranteed to help you start ma...

[324] How to stop talking about video and actually do it with Dan Knowlton from 2018-12-10T18:47:20

In this special edition of my podcast, I share a brilliant session from my recent event, Content Live, in which Dan Knowlton, a digital marketing expert, shares practical tips and strategies on ...

[323] Creative Instagram marketing strategies with Bronte Huskinson from 2018-12-06T22:02:08

Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income. Find out how you can gro...

[322] How to create a content plan for your business from 2018-12-04T05:44:40

Creating a content plan for 2019 will not only help you to create consistent, high-quality content regularly, but it will also help you save time, build your audience and make more sales in your...

[321] How to get people to actually read your blog with Andy Crestodina from 2018-11-29T19:56:07

Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on gettin...

[320] How to host a Christmas sale on Facebook Live from 2018-11-26T20:23:18

Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand ...

[319] Why you should be using Pinterest in 2019 (plus how to do it) from 2018-11-22T20:47:56

Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode...

[318] How to ace your content strategy in 2019 (review of Content Live) from 2018-11-19T21:05:23

Are you looking to ace your content strategy next year and get 2019 sorted?  Listen to this special review episode where I share some of the biggest takeaways from my recent live event, Content ...

[317] How to launch a new product or service - fast! With Amanda Overend from 2018-11-15T15:25:03

[WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!] Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact...

[316] How I chose my business coach (and how to choose yours) from 2018-11-12T20:24:42

Do you want your business to accelerate in 2019?  Maybe you’ve considered joining a mastermind group or hiring a business coach but don’t know where to start? In this episode I share my five top...

[315] How to create a brand statement (and why you need to) with J. Nichole Smith from 2018-11-08T00:01:09

Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a mor...

[314] Repurposing hacks for busy business owners from 2018-11-05T21:02:25

Are you struggling to create consistent content or finding you just don’t have the time? In this episode I share time-saving tips to help your content go further - from turning a blog post into ...

[313] On-Air Coaching: How do I sell to an audience that isn't used to being sold to? from 2018-11-01T15:17:58

Have you built up an audience of people who won’t buy from you?  Or do you feel the fear when it comes to selling to them? In this on-air coaching episode with sustainability expert, Jen Gale, I...

[312] 10 marketing ideas for Black Friday from 2018-10-29T15:02:52

Whatever you think of Black Friday, the consumer stats show that it cannot be ignored.  Here are some practical tips on how to make the most of Black Friday -  including what to offer, how to pl...

[311] How to generate passive income in your business with Lisa Johnson from 2018-10-25T15:17:45

Want to earn money while you’re on holiday? That’s exactly what Lisa Johnson, founder of two successful wedding businesses and passive income expert does.  In this episode, she explains what pas...

[310] Four types of marketing content that will make you sales from 2018-10-22T20:29:33

Do you struggle to come up with daily content to engage with your audience and ultimately make sales? From dogs in hairdressers to comments made by strangers at a speaking event - find out how e...

[309] How to go viral on Twitter with Kerry Jordan from 2018-10-18T20:08:04

Are you launching a new product, service or marketing campaign and want it to go viral on Twitter? Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National ...

[308] How to create a media calendar for 2019 (and why you need to) from 2018-10-15T19:50:19

Would you like to be more consistent with your content in 2019? In this episode, I share how creating a media calendar could help you become more effective at planning and creating content for y...

[307] Should you exhibit at a trade show? With Kate Hills from 2018-10-11T20:53:01

Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if...

[306] Christmas content ideas for busy business owners from 2018-10-08T18:39:11

Do you find it difficult to market your business at Christmas?  Or have you got so many ideas you don’t know where to start? In this episode, I share helpful tips on how to come up with great co...

[305] On-Air Coaching: What should I blog about? With Gemma Stow from 2018-10-04T18:12:57

Publishing a regular blog can help you build your audience, gain trust and stand out as an authority in your field.  But how do you decide what to blog about? In this on-air coaching episode, I ...

[304] What’s your marketing style (and why it matters)? from 2018-10-01T18:57:23

Are you super organised and schedule your content in advance, or do you fly by the seat of your pants, and create content on-the-go when inspiration strikes? In this episode, I share the three d...

[303] On-Air Coaching: How do I pivot from serving a small number of clients to a membership model? with Kirsty Carden from 2018-09-28T04:52:18

Do you offer coaching or consulting to clients and wonder how you can scale up your business? In this episode I help Kirsty Carden, a successful business coach, with practical tips and strategie...

[302] How we generated 56k in 10 days (Sales Challenge debrief) from 2018-09-25T04:30:56

During my recent FREE sales challenge, participants made a staggering 56k in sales - making this one of my most successful online challenges yet.  Want to know all the details? In this episode, ...

[301] What it really takes to build an online business with Lucy Parsons from 2018-09-21T05:09:26

Academic coach Lucy Parsons started her business four years ago and has seen her revenue grow from just £10 a week to over 50k a year. In this episode, Lucy - who is part of my membership commun...

[300] How to build an audience (and why you need to) from 2018-09-17T20:18:55

In this celebratory 300th episode, I look back at what I’ve learned over the last five years of business and share practical tips on how to grow your audience including why it’s important, what ...

[299] How to sell everyday (without being a pain in the ass) from 2018-09-08T19:47:21

If you want to make more sales in your business, you need to be prepared to sell every day. Fact. But selling everyday doesn’t mean constantly pushing your products or services onto people.  The...

[298] How to turn browsers into buyers from 2018-09-08T19:45:39

How many times have you booked a dental appointment because your dentist sent you a reminder? Or eaten at a restaurant because a voucher code landed in your inbox at exactly the right time? I be...

[297] How to sell your products or services on social media from 2018-09-08T19:42:54

Do you find it difficult to sell through social media?  You’re not alone. In this episode, I explain how to use social media to start conversations about your product or service that will help y...

[296] How to generate sales in your business - fast! from 2018-09-08T19:33:30

Do you need to generate income in your  business - fast?!  Approaching customers who have previously bought from you is one of the most efficient (and often most underused) way of generating sal...

[295] How to prospect your leads from 2018-09-08T19:29:33

If you’re struggling to make sales, it’s likely you’re focusing your marketing efforts on the people who are least likely to buy from you (i.e. your cold leads). That’s why it’s important to go ...

[294] How to quadruple your income in seven days with Jennifer Hamley from 2018-09-06T12:31:55

Earlier this year, luxury handbag designer, Jennifer Hamley, was ready to give up on her business.  But after attending one of my live events, she made a radical shift in her marketing strategy ...

[293] Should you use scarcity in your marketing? from 2018-09-03T14:09:25

Do you think scarcity marketing is spammy? Is it something you’ve been too afraid to try in case it puts off prospective customers/clients? In this episode, I explain how I use scarcity marketin...

[292] How to get started with messenger bots with Kelly Noble Mirabella from 2018-08-30T18:07:13

Have you heard of messenger bots and wondered what they are, or how they can help your business? In this episode, expert Kelly Noble Mirabella, shares how you can get started with chatbots, incl...

[291] The truth about passive income from 2018-08-27T20:35:14

If you’d like to create passive income for your business, this episode may not be exactly what you were hoping to hear - but it’s essential that you listen. In this episode, I share tips on how ...

[290] On-Air Coaching: How do I speak to two different audiences in my email marketing? from 2018-08-22T21:24:32

Do you sell your products or services to different audiences?  Is this getting you confused about your marketing as you don’t know who to focus on and where? In this on-air coaching episode with...

[289] How to get booked as a speaker from 2018-08-20T15:21:19

Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are ev...

[288] How to get started with vlogging (and how it can help your business) from 2018-08-16T16:49:13

Would you like to try vlogging but have no idea how it will help you business?  Or are you intimidated by the technology involved? Listen to this information packed episode with Lisa Bean, full ...

[287] How to create premium offers for your business from 2018-08-13T15:09:33

Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise. In this episode, I...

[286] On-Air Coaching: How do I get people to buy my product before it’s launched? from 2018-08-09T10:57

Do you have an idea for a new product or service you would like to launch but don’t know how to get started? Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin ...

[285] How to rebrand your business (without losing customers) from 2018-08-06T19:12:45

Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the...

[284] How to track the numbers in your business with Jessica Rose from 2018-08-02T16:15:50

I started every client consultation by saying: 'let's talk about your monthly income and annual income goals.' You'd be amazed how many business owners say they don't have any. In this episode, ...

[283] How meet ups can help you make sales in your business from 2018-07-31T09:27:47

I’ve recently started running pop-up meet ups in town and cities where I’m speaking/working. It’s helped me make a deeper connection with existing clients and generate 3.5k of new business (in a...

[282] On-Air Coaching: What should I include in my email newsletter? with Heidi Wall from 2018-07-26T18:56:05

Do you struggle to think of what to include in your email newsletter?  Or do you spend so much time thinking about what to include, you never get round to writing one at all? Listen to this on-a...

[281] How to find new customers or clients - fast! from 2018-07-23T19:05:01

Do you struggle to attract new customers or clients?  In this episode I break down the strategy I use to find new clients and customers - every single day. Here’s what you’ll learn in this episo...

[280] How to build your virtual dream team with Mandy Hamerla from 2018-07-19T19:06:59

If you want to grow your business, hiring a team is essential. But when is the right time to hire your first team member(s) and where should you be looking? How much should you expect to pay? An...

[279] On-Air Coaching: How do I create passive income in my service based business? with Zoe Whitman from 2018-07-16T14:08:32

Are you fully booked every month but unsatisfied with your income at the end of it? Listen to this on-air coaching episode with accountant, Zoe Whitman, for some useful tips on building passive ...

[278] Behind-the-scenes of my live event: Media Influence Live from 2018-07-12T18:30:26

Are you interested in running a live event and want to find out how I organised my latest two-day event Media Influence Live? This episode is jam-packed with practical tips from how to choose yo...

[277] Sales funnels made simple from 2018-07-09T18:02:59

In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own busines...

[276] On-Air Coaching: How to use your personal story to sell your products or services from 2018-07-05T15:32:59

Do you struggle to incorporate your personal story within your brand or business?  Sharing your personality with your audience is a fantastic way of building up trust and helping you stand out -...

[275] On-Air Coaching: How to write awesome sales copy - fast! With Sarah Cooke from 2018-07-02T17:46:07

Do you struggle with knowing what to include on your sales pages?  Or spend so long writing your sales copy it resembles a blog post and not the clear, pithy call-to-action you originally had in...

[274] How to create an ebook or guide for your industry with Aleisha McCormack from 2018-06-28T20:33:52

Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridech...

[273] How to handle sales objections from 2018-06-25T20:39:09

Do you freeze when someone raises an objection to the product or service you are trying to sell? Listen to this episode for six practical tips that will help you handle sales objections successf...

[272] How to get clients when you have no email list with Susan Mcvea from 2018-06-21T21:31:28

Susan McVea is an expert in helping people sell with ease, building up their client list person-to-person, without a big following or audience.  She has built her business from ZERO to 6 figures...

[271] How to set your prices from 2018-06-18T19:11:28

Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets? In this episode, I offer four easy-to-follow steps that will help you set your prices s...

[270] On-Air Coaching: How do I scale my business - fast? from 2018-06-15T05:35:07

Training others to deliver your services - or sell your products - is one of the quickest ways to scale your business. But when is the best time to expand? How do you build up your customer base...

[269] Deciding what to sell (at any stage of your business) from 2018-06-11T19:43:36

If you run your own business you have to make decisions about what to sell. If you’re right at the start of your journey, this might be about working out your very first offer or product range. ...

[268] How to get more engagement on LinkedIn from 2018-06-03T20:36:36

If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based...

[267] How to get more engagement on Twitter from 2018-06-03T20:09:42

Social media is all about engagement, but if you’re new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started. In this episode, ...

[266] How to get more engagement on Instagram from 2018-06-03T19:54:30

You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business. In this episode, I share six ti...

[265] How to get more engagement in your Facebook group from 2018-06-03T19:19:26

A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need. In this episode, I share creative ideas ...

[264] How to get more engagement on your Facebook page from 2018-06-03T18:54:08

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients. But how do you get engagement on y...

[263] Why I changed the name of my podcast from 2018-05-31T20:16:06

If you’re a regular listener to my podcast you’ve probably noticed the show has had a bit of a makeover - including a change of name. Listen to this special episode on why I’ve changed the name ...

[262] Why you need to sell more than you think from 2018-05-28T19:48:28

Do you feel nervous about selling your product or service?  Do you hesitate when sending yet another marketing email? Well, even if YOU feel like you’ve mentioned it a hundred times, there will ...

[261] How to survive your first five years in business with Mike Kawula from 2018-05-25T08:13:49

Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensu...

[260] How to turn failure into success from 2018-05-21T19:18:04

In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks lat...

[259] How to build a loyal following on Twitter with Madalyn Sklar from 2018-05-17T21:05:49

Do you feel lost on Twitter and unsure how to utilise it effectively for your business? Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, g...

[258] How to get testimonials that convert into sales from 2018-05-14T18:44:38

Testimonials are so much more than getting your customers to say nice things about you - they’re an essential part of your sales funnel. In this episode, I explain how to get testimonials that c...

[257] Do you need to pay to play? from 2018-05-10T21:31:43

If you have big business goals, investing in attending events, training or coaching with key influencers in your industry, can help you get there faster. But what if you don’t have the budget to...

[256] How to promote an online challenge from 2018-05-07T19:02:02

Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how? In this episode, I share my best tips and strategies for promoting an online challenge...

[255] Why customer care should be part of your marketing strategy with Dan Gingiss from 2018-05-03T21:17:55

Dan Gingiss, author of the book ‘Winning at Customer Care’, explains how you can use social media to improve your customers overall experience of your brand, from turning detractors into raving ...

[254] How to build your email list through online challenges from 2018-04-30T20:08:44

Ever seen people talking about ‘online challenges’ and wondered what they are or how they could help your business? In this episode I explain what online challenges are, and give practical tips ...

[253] How to land guest appearances on podcasts with Nicole Holland from 2018-04-26T21:28:01

Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more. Nicole Holland is an exper...

[252] How to bounce back from setbacks from 2018-04-23T20:53:42

In this episode I share practical tips and strategies for bouncing back from setbacks, based on my own London Marathon experience (sadly I had to withdraw from the race due to heat exhaustion). ...

[251] How to turn LinkedIn conversations into sales with Jo Saunders from 2018-04-19T20:26:26

Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales? Jo Saunders, a LinkedIn and social media marketing expert, explains how you c...

Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author from 2018-04-19T09:42

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Hear...

[250] How to use email marketing to promote live events from 2018-04-16T21:37:02

If you need to sell tickets for live events, email marketing is by far the most effective strategy. But what should you include in your marketing emails? What kind of subject headers should you ...

[249] How to get booked as a speaker with Simone Vincenzi from 2018-04-12T21:19:07

Do you want to land more speaking gigs to help promote your business or become an expert in your field? Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how ...

[248] How to use social media to promote live events from 2018-04-09T20:20:53

Are you running a live event or workshop and wondering how to promote it more effectively? In this episode, I share my top tips including how you can create valuable content that will help to pr...

[247] How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly from 2018-04-05T20:41:08

Do you feel like you're tweeting into a black hole? Samantha Kelly from The Tweeting Goddess is an expert on making Twitter work for your business. Listen to this episode to find out how you can...

[246] How to make money from live events from 2018-04-02T21:05:48

Are you considering hosting your own live event but are worried about how to make it profitable for your business? In this episode, I share five tips on how to make money from live events - incl...

[245] What you need to know about GDPR with Suzanne Dibble from 2018-03-29T20:18:50

If you’re doing business in the EU - or with anyone living there - you need to be aware of new data protection regulations (known as GDPR) that come into force in May. In this episode, legal exp...

[244] Why I changed the name of my sellout live event from 2018-03-26T21:06:31

Do you struggle to make big decisions for your business? In this episode I share the reasons why I decided to change the name (and format) of my sell out live event Soulful PR Live, along with s...

[243] How to get media famous with Suzi Grant from 2018-03-23T06:33:12

Suzi Grant has used her retirement to set up a successful blog and Instagram account which has led to major media coverage in high-profile publications like the New York Times and Daily Mail. In...

[242] How to get more engagement on social media from 2018-03-20T06:27:34

Do you feel like you’re wasting time on social media because no one is responding to what you share?   In this episode, I share four tips on how to create content that people will engage with. T...

[241] How to build your email list via a YouTube channel with Jessica Dante from 2018-03-16T06:15:19

Launching the YouTube channel Love and London helped Jessica Dante start a successful travel guide business. In this episode Jessica shares the marketing tactics she’s used on YouTube to build h...

[240] How to drive more traffic to your business blog from 2018-03-13T05:56:59

Would you like to attract more readers to your business blog? In this episode, I explain the four things you need to do to get more eyeballs on your content. Here’s what you’ll learn this episod...

[239] How to attract more traffic to your website with Terra Dawn from 2018-03-08T21:04:06

Are you blogging about your business but not getting enough traffic to your website? In this episode, Terra Dawn shares her secrets on how to get more visitors your website and how to convert th...

[238] Three types of blog post you should be creating regularly from 2018-03-05T21:40:16

Do you struggle to come up with content ideas for your blog?  In this episode, I share three types of blog posts you should be creating regularly for your small business.     Here’s what you’ll ...

[237] How to launch a membership site for your business with Anissa Holmes from 2018-03-01T15:03:24

Dr Anissa Holmes transformed her struggling dental practice into a highly profitable business in less than a year - using online marketing strategies and Facebook advertising. Now she helps othe...

[236] Why you need a blog for your business from 2018-02-27T02:25:45

Are you struggling to attract traffic to your website? Or finding that your visitors don’t convert into customers?  In this episode, I explain the top five reasons for having a blog on your webs...

[235] How to create multiple streams of income with Dorie Clark from 2018-02-22T23:10:08

Dorie Clark is a marketing and branding expert, professional speaker and author.  She helps business owners make a living doing what they love through her popular books and online courses. In th...

[234] Why you should put your prices on your website from 2018-02-19T20:33:22

Do you think putting prices on your website will deter clients or customers? In this episode, I discuss the three common reasons small business owners give me for not putting their prices on the...

[233] How to monetise your personal brand with Chris Ducker from 2018-02-15T18:17:49

Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international bus...

[232] Dealing with prospective customers who say 'I can't afford it' from 2018-02-13T10:24:53

Regardless of the price point for your product or service, you’ll always have some customers who say they can’t afford it.   That doesn’t necessarily mean you’re too expensive though or that you...

[231] How to charge what you're worth with Sigrun from 2018-02-08T23:34:15

Do you struggle to set your prices? Or find yourself undercharging for your product or services?   If so, you’ll love this episode with Sigrun, a business strategist and lifestyle entrepreneur, ...

[230] How to make more money in your business from 2018-02-05T23:03:45

Do you feel like you’re not making enough money in your business? In this episode, I share six reasons why you're not making enough money in your business and offer you some practical solutions ...

[229] How to get big press coverage on a small business budget with Sally Bunkham from 2018-02-02T06:24:44

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in b...

[228] How to land a regular column in a newspaper or magazine from 2018-01-29T18:31:05

Getting a regular column in a newspaper or magazine can be a really good way to help grow your business. In this episode, I share my advice on how to land a regular column and why it’s a good PR...

[227] How to make more sales (without being spammy) with Jessica Lorimer from 2018-01-26T06:42:21

If selling makes you feel uncomfortable it can really hold you back in your business. In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or ...

[226] How to find journalists' contact details from 2018-01-22T21:58:59

If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who ...

[225] How to land your first TEDx talk with Helen Packham from 2018-01-18T19:04:38

Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth. In this episode, Helen Packham shares her experience of landing - and delive...

[224] How to write an email pitch to journalists from 2018-01-15T16:36:07

If you want to get media coverage for your business in newspapers, magazines and on radio and TV, you need to know how to write a great email pitch to journalists. In this episode, I share my ti...

[223] How to create and brand your own YouTube channel with Jessica Freeman from 2018-01-11T18:30:38

If you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video....

[222] How to write a press release for your small business from 2018-01-08T15:12:48

If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release. In this episode, I share my tips on the key ing...

[221] Soulful PR Podcast review of the year from 2017-12-14T16:47:44

For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you ...

[220] How to create a planner or journal for your industry from 2017-12-11T19:24:10

If you’re a fan of my 2018 Media Diary, you might be wondering if you could create a similar planner or journal for your own industry. In this episode, I share my tips on launching a diary or pl...

[219] How to get your ideal clients to fall in love with you with Laura Pearman from 2017-12-07T18:48:23

In this episode, headshot photographer Laura Pearman talks about her innovative approach to marketing: how she ‘handpicks’ her clients and gets them queuing up to work with her - and how you can...

[218] How to write compelling email copy from 2017-12-05T06:45:14

If you’re just getting started with email marketing, you might be wondering what type of content you should be creating and what you should actually write in your emails. In this episode, I shar...

[217] How to find your entrepreneurial superpower with Osmaan Sharif from 2017-12-01T06:12:29

Unlocking your entrepreneurial superpower could help you to choose the right growth strategy for your business. In this episode, business coach Osmaan Sharif explains how he uses the eight diffe...

[216] How to get started with email marketing from 2017-11-27T19:44:31

Email marketing is an essential part of promoting your business, but if you’re just starting out it is easy to get overwhelmed by all the options available. In this episode, I share three things...

[215] How to tell stories using video with Xanthe Berkeley from 2017-11-24T06:27:49

In this episode, photographer and filmmaker Xanthe Berkeley talks about how you can make engaging video content for your business - and how you can start simply shooting with your phone. Here’s ...

[214] How to get more engagement on Twitter from 2017-11-21T09:01:39

Social media is all about engagement, but if you’re new to Twitter - or looking to up your game on the platform - you might be wondering how to get those conversations started. In this episode, ...

[213] Instagram strategies that work with Sara Tasker from 2017-11-16T18:46:13

My first interview with Instagram expert Sara Tasker has been my most popular podcast episode ever. So I invited Sara back on as a guest, to find out what has changed on Instagram since her appe...

[212] Stop saying "I can't afford it" from 2017-11-13T19:16:24

If there is something you really want to invest in for your business but think you can’t afford it, just tackling it from a different angle can really help you get what you want. In this episode...

[211] How to create the perfect website for your small business with Martin Huntbach from 2017-11-09T20:22:39

Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must. In this episode, web designer and SEO expert Martin Huntbach shares his tips...

[210] The one marketing question you should be asking yourself (but probably aren't) from 2017-11-06T17:22:12

If you run your own business, you might feel uncomfortable addressing objections or concerns about your products and services - but you could be missing out on an opportunity to turn someone who...

[209] How to write great copy with John Espirian from 2017-11-03T06:51:29

When it comes to writing content for your business, it’s important to understand exactly who you are writing for and be able to speak their language. In this episode, technical writer John Espir...

[208] How to create sellout live events from 2017-10-30T18:16:27

Running live events can be a great way to connect with your audience - and generate income for your business - but if you’re just starting out or thinking of launching a new event, you might be ...

[207] What you need to know about data protection with Katrina Cliffe from 2017-10-27T04:52:25

  If you’re holding data about your customers - including email and postal addresses - you need to know about new data protection rules, which come into force in May 2018. In this episode, marke...

[206] How to get new customers or clients from 2017-10-23T17:52:13

If you need to generate more income in your business, your instinct is probably to look for new customers/clients. In this episode, I explain why starting with your existing customers and client...

[205] How to work with bloggers and influencers with Nicola Snell from 2017-10-20T06:15:28

Getting featured in the press and/or prominent blogs and social media accounts can be powerful way to build your audience. In this episode, Press Loft founder Nicola Snell shares her tips on how...

[204] How to create a media calendar for 2018 (and why you need to) from 2017-10-17T05:13:27

One of the biggest challenges of doing business online is being consistent with your content. In this episode, I explain how creating a media calendar could help you become more effective at pla...

[203] Boost your web traffic through content repurposing with Amy Woods from 2017-10-12T16:50:55

Creating content, whether that’s a blog, vlog or a social media post, is time consuming, but there are ways to repurpose everything you produce and make it go further. In this episode, content r...

[202] Behind the scenes of my membership community from 2017-10-10T05:16:44

Building a membership community around your products and services is a great way to create repeat customers for your business. In this episode, I go behind the scenes of my membership community ...

[201] How to find your niche (and why you need to) with Alexia Leachman from 2017-10-05T17:46:33

People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest o...

[200] Lessons learned from 200 podcast episodes from 2017-10-02T18:43:45

[199] How to create a social media strategy for your business with Warren Knight from 2017-09-28T18:34:41

If you want to grow an audience you can turn into paying customers, a social media and/or content strategy is vital. In this episode, social media expert Warren Knight shares his seven-step guid...

[198] How to get more engagement on LinkedIn from 2017-09-25T16:53:12

If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this - and that goes for both product and service based...

[197] How to build a thriving online community with Emily Quinton from Makelight from 2017-09-22T05:15:40

Building a community online takes time and it can have a big impact on your bottom line - if you’re prepared to play the long game. In this episode, Makelight founder Emily Quinton shares practi...

[196] How to get more engagement on Instagram from 2017-09-19T06:11:25

You don’t have to be a professional photographer to build a loyal following on Instagram - and it can be a great way to attract leads and sales for your business. In this episode, I share six ti...

[195] How to build raving fans through livestreaming (and why you need to) with Livestream Katya from 2017-09-14T18:12:29

In this episode, Katya Varbanova - aka LiveStreamKatya - shares her tips on getting ‘raving fans’ who will spread the word about your business (so you don’t have to). Here’s what you’ll learn in...

[194] How to get more engagement in your Facebook group from 2017-09-12T05:44:30

A thriving Facebook group can help you build relationships with your ideal customers - and understand what kind of products and services they might need. In this episode, I share creative ideas ...

[193] Growth hacking made simple with Vin Clancy from 2017-09-08T05:38:16

If you’re doing business online, getting your content in front of big audiences can seem impossible - particularly when you’re just getting started. But there are ways you can quickly grow your ...

[192] How to get more engagement on your Facebook page from 2017-09-05T05:54:50

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business - and reach more prospective clients, But how do you get engagement on y...

[191] How to use competitions in your marketing with Kate McQuillan from 2017-09-01T04:27:22

Hosting a competition can be a great way to generate press coverage for your business and to raise brand awareness with prospective customers. In this episode, Kate McQuillan explains how she cr...

[190] How to pitch yourself as a podcast guest (and why you need to) from 2017-08-29T09:37:37

Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients. But many podcast hosts are inundated with pitches from people who ...

[189] How to become a media pundit with Dipti Tait from 2017-08-24T19:14:26

Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti ...

[188] How to repurpose your content (and why you need to) from 2017-08-22T05:35:14

Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further. In this episode, I share a step-by-step example of h...

[187] How to create shareable content with Daniel Knowlton from 2017-08-18T03:30

If you want to build an online audience, you need to be creating content people love. In this episode, digital marketing expert Daniel Knowlton shares his tips on how to create more shareable co...

[186] Three common press-release writing mistakes from 2017-08-15T05:20:09

Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mist...

[185] How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn from 2017-08-11T04:31:49

You might think that LinkedIn is just a recruitment platform but it can be a really powerful tool to help grow your business. In this episode, LinkedIn expert Mark Williams shares his expertise ...

[184] How to test your business ideas from 2017-08-08T05:13:35

If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it. In this episode I share three things I do when I have an idea for...

[183] Should you hire a social media manager? from 2017-08-03T19:36:53

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important ...

[182] Why you should ditch your ideal customer avatar from 2017-08-01T04:43:02

Having an ideal customer ‘avatar’ i.e. a detailed profile of your ideal customer can be useful. But rely on it too heavily and you could stunt the growth of your business. In this episode I talk...

[181] How to get fully booked through blogging with Rachel Miller from 2017-07-28T04:31:47

Publishing regular content on a blog can mean that your audience is already sold on you and your ideas, before you’ve even had a conversation with them. In this episode, internal communications ...

[180] How to build relationships with influencers from 2017-07-24T16:06:39

Getting time or attention from someone with a bigger audience than you can really help you grow your business. But if you don't have an established relationship with them a 'cold' email request ...

[179] How to get more eyes on your content with Andrew and Pete from 2017-07-21T09:10:15

If you want to stand out in a competitive marketplace, creating good quality content is a must. But how do you get people to ‘like’ and share the content you create In this episode, content mark...

[178] How to plan a social media campaign for a launch from 2017-07-18T05:41:02

An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you’re creating exactly what your customers wan...

[177] How to use crowdfunding to grow your business with Khierstyn Ross from 2017-07-13T12:30:13

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding. In this episode, crowdfunding expert Khierstyn Ross shares how platforms like K...

[176] How to plan and deliver a great talk from 2017-07-10T18:50:40

Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start. In this episode, I share practical tips on h...

[175} How to make money from your creative business with Jeff Goins from 2017-07-06T18:35:23

If you have a passion for something creative, you might think it’s not possible to turn it into a successful business. In this episode, bestselling author Jeff Goins talks about how to overcome ...

[174] How to explain what you do in 10 words or less from 2017-07-03T13:15:13

If you can’t explain what you do in one sentence, whether that’s on your website, in a meeting or at a networking event, you’ll find it hard to attract clients for your business. In this episode...

[173] How to launch with a tiny list with Jo Milmine from 2017-06-29T16:52:03

If you’ve got a new product or service you’re itching to launch, you might think you need to have a massive email list in order to attract enough customers. In this episode, business consultant ...

[172] How to tackle writer's block from 2017-06-27T04:40:01

If you’ve ever spent hours trying to write a blog post, website copy or marketing email - only to produce a couple of sentences - then this podcast episode is for you. In this episode, I share w...

[171] How your personal image impacts on your business with Loulou Storey from 2017-06-22T20:50:29

Whether you like it or not, people judge on appearance. Which means your personal style can say a lot about your business and how you operate. In this episode, stylist and confidence coach Loulo...

[170] How to deal with criticism from 2017-06-20T07:16:36

If you’re doing business online, inevitably there will be times when you find yourself on the receiving end of criticism - whether that’s on your blogs, social media posts or in your email inbox...

[169] Why your business needs great headshot photography (and how to get it) with Laura Pearman from 2017-06-15T17:12:13

The profile picture you use on social media and on your website can make a big difference to how people view your business. In this episode, headshot photographer Laura Pearman shares her expert...

[168] How to promote yourself at live events (without being a pain in the ass) from 2017-06-13T06:26:20

Going to live events can be a great way for you to get in front of prospective customers and show how you may be able to help them. But how do you make connections without delivering the hard se...

[167] SEO made simple with Martin Huntbach from 2017-06-09T04:59:08

If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t affor...

[166] Four things you should do every day to promote your business from 2017-06-06T05:39:01

If you want to create a constant stream of leads and sales, there are four things you should be doing in your business every day. Here’s what you’ll learn in this episode: The four things you sh...

[165] How to get booked and paid to speak with Grant Baldwin from 2017-06-02T07:06:17

Speaking at live events can help you build your credibility, make connections and attract new business. But how do you get started? In this episode, speaker and entrepreneur Grant Baldwin shares...

[164] How to grow a community around your content (and why you need to) from 2017-05-30T08:18:49

[163] How to get high-profile media coverage for your business with Kate Beavis from 2017-05-25T19:52:18

Getting media coverage for your business in national newspapers, websites and magazines can position you as an expert in your field - and help you make more sales. In this episode, vintage desig...

[162] Do this one thing to make more sales from 2017-05-23T08:11:24

Are you losing out on sales because you’re not anticipating the questions prospective customers might have about your products and services? In this episode, I explain how creating content that ...

[161] How to work with bloggers and influencers with Kat Molesworth from 2017-05-18T17:25:02

Working with bloggers and social media influencers can be a great way to get your business or brand in front of more people. But how do you make it happen? In this episode, pro blogger Kat Moles...

[160] Going small to go big in your business from 2017-05-15T17:29:35

The most successful business owners that I know have one thing in common: their ability to focus on one thing. In this episode, I explain how staying small - focusing on one ‘niche’ or trialling...

[159] Growing your online business through live events with Chris Ducker from 2017-05-11T16:53:19

Attending live events can be great for your business - but have you considered running your own? In this episode, Chris Ducker shares his thoughts on how hosting live events could help you grow ...

[158] How to get journalists to say 'yes' to you from 2017-05-09T06:13:36

Journalists can be frustrating to deal with. They don’t always answer their phones and can be slow to reply to emails (or not reply at all). The good news is, there are things you can do to get ...

[157] How to be more productive with Mike Vardy from 2017-05-05T06:24:13

If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you’re not sure where to get started. In this episode, productivity expert Mike Vard...

[156] How to be gritty (and how it can help your business) from 2017-05-02T13:12:04

If you’re running your own business, there will be times when the going gets tough and you need to overcome challenges. In this episode, I share seven things I learned from running the London Ma...

[155] How to sell without feeling gross with Tara Swiger from 2017-04-28T04:35:43

Being able to sell your products and services is a key part of running a small business, but time and time again business owners tell me that selling makes them feel a bit icky and uncomfortable...

[154] How to fund events and training as a small business owner from 2017-04-25T04:39:54

Want to invest in training or personal development but feel you don’t have the budget? This podcast episode is full of ideas to help you fund training, events and other business opportunities th...

[153] Product launch strategies that actually work with Mark Asquith from 2017-04-20T20:34:46

When you’ve got a great idea for a new product or service, your excitement can make it tempting to go full speed ahead to the launch stage. But making sure you are building something people actu...

[152] How to deal with freeloaders from 2017-04-17T15:56:11

When you’re running your own business, there will be times when you come across freeloaders - people who ask for favours, including free or discounted products and services. In this episode, I s...

[151] How to use Twitter chats to promote your business with Sian Conway from 2017-04-14T04:49:18

If you’re looking to grow your following on Twitter, you might want to take part in Twitter chats - or even host your own. In this episode, Sian Conway talks about how she launched the #EthicalH...

[150] Behind the scenes of my business from 2017-04-11T05:07:27

When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast,  they said they wanted to know more about me and how the show is put together.  So in this episode, I’m a...

[149] How to define your personal brand with Jennifer Holloway from 2017-04-06T20:56:39

In this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll le...

[148] Should you join a membership site? from 2017-04-03T09:32:32

If you’ve never belonged to a membership community, you might be wondering if it’s a good idea for you to join one. In this episode, I share my advice on how to choose the right membership commu...

[147] How to build an audience online with Lucy Parsons from 2017-03-30T19:04:18

If you want to build an online audience for your business you might be wondering where to start. In this episode, academic coach Lucy Parsons talks about how she has used online marketing to bui...

[146] How to deal with entrepreneurial loneliness from 2017-03-28T05:39:21

There are many great things about running your own business, but if you work by yourself you will, inevitably, feel lonely. In this episode I share three simple strategies to combat entrepreneur...

[145] Getting started with Facebook ads with Gavin Bell from 2017-03-24T05:18:02

If you want to increase your reach on Facebook, you might be considering spending some money on advertising. But how can you make sure you’ll get a good return on investment? In this episode, so...

[144] Are you making this mistake with your about page? from 2017-03-21T06:14:58

The ‘about’ page on your website should be about you and your business, right?  Not necessarily. In this episode, I share a common mistake you could be making with your about page (and how to fi...

[143] How to get more engagement on your Facebook page with Jessie Wilson from 2017-03-17T05:22:42

If you want to boost engagement on your Facebook page, you might think you need to pay for advertising - but there are ways to increase likes, comments and shares with little - or no - ad spend....

[142] Stop marketing to everyone from 2017-03-14T05:58:33

Trying to make your business all things to everyone? You could end up appealing to no one. In this episode, I explain why you shouldn’t be afraid of niching down your business Here’s what you’ll...

[141] How to write and publish your own book with Amanda Cook from 2017-03-10T11:00:39

Being a published author can help you build credibility in your niche - and attract leads and sales -  making it the best possible business card you can have. But how do you get published? And h...

[140] Should you put your prices on your website? from 2017-03-07T06:24:06

You might think that being upfront about the costs of your products and services could put off potential customers, but in fact the opposite is true. In this episode, I share why business owners...

[139] How to turn content into cash with Pete Matthew from 2017-03-03T04:35:38

A knack for explaining complicated topics led Pete Matthew to launch a website simplifying financial advice. In this episode, he explains why providing people with useful information in the form...

[138] Five reasons not to be afraid of giving away free content from 2017-02-27T20:01:02

You might think that giving away free content means your potential customers will have no reason to buy from you, but this couldn’t be further from the truth. In this episode, I explain why crea...

[137] How to get known with Mark Schaefer from 2017-02-24T05:41:37

Leaving a successful career to set up on his own taught social media expert Mark Schaefer the importance of being known as an expert in his field. In this episode, he explains why business owner...

[136] The one thing you can do to get more social media followers from 2017-02-21T06:09:02

What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is). Here’s what you’ll learn in this episode: H...

[135] How to dominate a niche with Jeff Sieh from 2017-02-16T18:44:24

If you’ve ever worried that focusing too much on a niche will limit the opportunities for your business, then you’ll love hearing how this strategy has worked for Jeff Sieh. In this episode, Jef...

[134] Six types of blog post you should be creating regularly from 2017-02-14T06:25:52

Do you ever get stuck for ideas for blog content? In this episode I share six types of blog post you should be creating regularly. You’ll never run out of ideas again. Here’s what you’ll learn i...

[133] How to grow your following on Twitter from 2017-02-10T04:46:08

If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you. In this episode, Mike Kawula explains how to use Twitter to...

[132] Are you making these excuses not to blog? from 2017-02-07T05:05:09

Publishing regular content on your website can help you connect - and build a relationship - with your potential customers. In this episode, I look at the excuses you might be making not to blog...

[131] How to use media enquiry services with Daryl Willcox from 2017-02-02T19:08:42

If you want to connect with journalists who need your expertise for their stories - without hiring a PR company or writing endless press releases - subscribing to a media enquiry service can be ...

[130] Three PR-savvy reasons for you to be active on Twitter from 2017-01-30T16:04:58

If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why. Here’s what you’ll learn in this episode: How journalists ...

[129] How to usePinterest to grow your business from 2017-01-26T20:41:48

Melyssa Griffin teaches business owners how to stand out online, and one of the ways she does this is through Pinterest. In this episode, she shares her advice on creating an active and engaged ...

[128] How to build a large Facebook community from 2017-01-23T15:44:09

A Facebook group can be a great way to build relationships with prospective clients and build a community around your content. But how do you attract new members - and ensure they stay in your g...

[127] They ask, you answer: content marketing made easy with Marcus Sheridan from 2017-01-20T05:24:26

Marcus Sheridan famously transformed his struggling swimming pool business by answering his customers' questions in a blog. Now he shares his marketing expertise through his blog, recently publi...

[126] Should you use a Facebook group to promote your business? from 2017-01-17T06:32:30

If you’re considering setting up a Facebook group to promote your business - or if you already have one but your members aren’t very engaged - then this podcast episode is for you. Here’s what y...

[125] How to make marketing simple from 2017-01-12T19:10:37

You might think that creating a marketing strategy for your business is a complicated process, but by breaking it down into just three areas you can easily create a straightforward plan. In this...

[124] How to use webinars to attract leads and clients from 2017-01-09T19:07:54

Great marketing is all about having a conversation with your potential customers and webinars are a fantastic way to do this, while showing them exactly what you know - and how you can help them...

[123] How to create awesome sales funnels from 2017-01-05T19:10:12

If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business? In this episode Yann Ilunga breaks down the ...

[122] Three must-do PR habits for 2017 from 2017-01-02T19:10:19

If you’re looking for ways to improve your PR success in 2017, then this episode is just what you need. I share three PR habits that will have a huge impact on your business for the year ahead. ...

[121] How to get sponsorship from 2016-12-22T19:37:02

You may well be wondering how to secure sponsorship for one of your business offerings, whether that’s an event that you run or an online product or service. Lisa Simone Richards is a PR special...

[120] Should you hire a PR company? from 2016-12-20T06:34:29

If you’re looking to secure more media coverage for your business, you may be tempted to hire a PR company. But is it a good idea? Here, I share some of the pros and cons of outsourcing your PR....

[119] How to quadruple your income through blogging from 2016-12-16T08:27:29

[118] Do you have a PR blindspot? from 2016-12-12T21:02

If you’re running a business, there might be things you are doing - or not doing - that are damaging your reputation without you even realising. Here, I share three common PR blindspots that bus...

[117] How to plan a successful product launch from 2016-12-09T05:16:46

Natalie Lussier is an online marketing expert and software start-up founder whose product launches have netted her sales of over a million dollars. In this episode, she shares her tips on all th...

[116] Five ways to get more media coverage in 2017 from 2016-12-05T19:25:12

If you want to get more media coverage in 2017, the most important thing to know is that it’s all about timing. Here, I share five ways to increase your chances of getting a ‘yes’ from journalis...

[115] How to make sexy systems from 2016-12-01T18:40:39

In just a few years, Tony Brown went from working 18 hours a day as a freelance consultant to being able to run his business remotely while travelling round Jamaica for eight weeks with his fami...

[114] Are you afraid of selling? from 2016-11-29T07:56:01

Are you afraid of selling? Perhaps you get scared that if you send a sales email people won’t like you or unsubscribe from your list? Or maybe you hold back from telling your current clients abo...

[113] How to write non-spammy marketing emails from 2016-11-25T05:41:40

If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it? In this episode, business coach N...

[112] How to decide which social media platforms to focus on from 2016-11-22T06:00:51

When it comes to social media, it’s tempting to think you need to be active on every platform. But trying to be everywhere is not only exhausting; it can also make you ineffective. In this episo...

[111] How to get yourself PR ready for 2017 from 2016-11-18T05:47:04

Mapping out potential media opportunities a year ahead will help you maximise your chances of getting coverage in newspapers, magazines, radio and TV. In this episode, I share my best tips and s...

[110] Five Christmassy PR ideas from 2016-11-14T21:13:11

If you’d like some festive media coverage for your business you’ll love this podcast episode. In it, I share five tips for Christmas-themed ideas you can pitch to journalists - and also use for ...

[109] How to sell without being pushy with James Schramko from 2016-11-10T20:02:26

James Schramko went from a sales job at Mercedes-Benz to a coaching business helping online entrepreneurs create profitable businesses that fit with their lifestyle. In this episode, he shares h...

[108] How to get more engagement on Instagram from 2016-11-08T14:07:35

When I interviewed Instagram expert Sara Tasker, I had only just started using the platform to promote my business. In just a few weeks, using Sara’s advice, I have really upped my Instagram gam...

[107] How to do PR if you don't like self promotion with Cat Rose from 2016-11-03T20:30:01

If you don't like the idea of self-promotion, putting your business out there can be daunting. But confidence is a skill that can be learned - even by introverts. In this episode, Cat Rose - aka...

[106] How to get more engagement in your Facebook group from 2016-11-01T05:48:07

A Facebook group is a great way to build relationships with prospective clients and find out exactly how you can help them. But how do you get those conversations started? In this episode, I’ll ...

[105] How to build a memorable personal brand with Phil Pallen from 2016-10-27T22:04:40

  'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorabl...

[104] How to PR your press coverage from 2016-10-25T05:29:04

Getting press coverage can be great for business, but if you want to make a real impact, you need to let people know about it. So what are the best ways to get more eyes on this content? In this...

[103] How to use livestreaming to make money in your business with Livestream Katya from 2016-10-21T11:25:43

Katya Varbanova - aka Livestream Katya - quit a career in banking to focus on her business as a livestream strategist just a few months after broadcasting on Periscope for the first time. In thi...

[102] How to handle a media crisis from 2016-10-17T20:11:52

Fact: if you want to raise the media profile of your business, you’ll need to learn how to deal with criticism. But how do you tell the difference between a minor annoyance and a genuine media c...

[101] How to build your own website with Jess Catorc from 2016-10-13T23:01:03

Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie". In this episode she shares her tips on creatin...

[100] Lessons learned from 100 podcast episodes from 2016-10-11T05:51:51

When I first started podcasting, last November, I had no idea what the future held. Would I enjoy doing it? Would I be any good at it? And would I still be around in 100 episodes? Well, turns ou...

[099] Shut up and write with Stella Orange from 2016-10-07T13:41:43

Do you ever struggle to get words on the page? If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast. Here’s what's covered in this ep...

[098] What to do if journalists are ignoring you from 2016-10-03T21:56:24

Journalists can be frustrating to work with. They don't always reply to emails and rarely answer the phone, so getting feedback on your ideas can be a challenge. In this episode, I explore the m...

[097]How to legally protect your online business with Genevieve Shingle-Jaffe from 2016-09-30T08:38:11

Genevieve Shingle-Jaffe - aka the Shiny Lawyer - helps business owners protect their businesses - both through online training and off-the-shelf legal documents that can be customised for your b...

[096] How to do PR if you don't like writing from 2016-09-27T04:56:50

If the thought of writing press releases or articles  for the media sends you into a spin, I've got some news for you...it doesn't have to be that way. In this episode I explore how to do PR if ...

[095] How to get paid with Claire Pelletreau from 2016-09-22T20:49:41

Imagine being able to ask successful entrepreneurs what they earn and how. Well that's exactly what Claire Pelletreau does. As the host of  the Get Paid Podcast, she's interviewed dozens of busi...

[094] Seven steps to starting your own podcast from 2016-09-20T05:01:07

One of the most common questions I get asked is 'how do I start a podcast?' So while I wouldn't profess to be an expert (I'll leave that to experts like Colin Gray, who I interviewed back in epi...

[093] How to use Instagram to promote your business with Sara Tasker from 2016-09-15T21:47:28

Three years ago, Sara Tasker was a speech and language therapist working for the National Health Service. Now she's an Instagram pro and coach, who helps others grow their businesses through Ins...

[092] The PR mistake almost everybody makes from 2016-09-13T11:40:24

What's the one PR mistake almost everybody makes? Its so easy-to-fix you'll kick yourself you didn't find out earlier. Here's what you'll learn in this episode: The one PR mistake almost everybo...

[091]How to grow your business through live events with Lucy Hall from 2016-09-09T13:42:49

[090] Should you buy journalists' contact details? from 2016-09-06T08:52:12

If you're looking to build your media profile, you may be wondering if it's worth investing in a list of journalists' contact details. Access to a media database can cost you anything from a few...

[089] How to build relationships with editors with Harriet Minter from 2016-09-02T07:47:29

If you're serious about getting media coverage for your business or  brand, building long-term relationships with editors is vital. But most get hundreds or press releases and pitches each day, ...

[088] How your brand story can help you get PR from 2016-08-30T08:12:53

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them...

[087] How photography can help you create a memorable brand with Julie Christie from 2016-08-25T21:31:19

If you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how m...

[086] Will your story interest national journalists? Here's how to find out... from 2016-08-23T09:39:49

When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will b...

[085] How to use Facebook Live to promote your business with Ian Anderson Gray from 2016-08-18T21:01:47

Facebook's new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It's a fantastic way for you to build your audien...

[084] Five things editors would love to say to you from 2016-08-16T08:31:34

Editors can be frustrating to deal with. They don't always respond to emails and rarely return phone calls, so understanding what they're looking for - and the best way to pitch to them - can be...

[083] How to find out if social media is actually working for you with Jennifer Begg from 2016-08-12T07:15:27

It's easy to be active on social media. Being strategic - so your activity actually has an impact on your business - is much more challenging. But how do you find out if your social media activi...

[082] How to set boundaries with your clients (and why it's a PR issue) from 2016-08-09T08:58:30

While the majority of your clients will understand you're not the only person they work with and respect your free time, you will occasionally come across those who don't respect your boundaries...

[081] How to generate recurring income from a membership site with Mike Morrison from 2016-08-05T06:52:40

If you're looking to create recurring revenue, creating a membership site can be a good move. But what exactly is involved in creating a membership site? What kind of tech do you need? What kind...

[080] Three must-do tips for pitching yourself as a podcast guest from 2016-08-02T06:16:20

Securing interviews on influential podcasts can be a great way to promote your business and get you in front of prospective clients. But what's the best way to approach the host of a podcast you...

[079] Facebook advertising strategies that actually work with Marya Jan from 2016-07-28T15:23:09

Marya Jan is a Facebook strategist based in Melbourne Australia. I recently hired her to help me put together a campaign for a live event I was running in London, which resulted in around 5k of ...

[078] Seven irresistible email opt-in ideas from 2016-07-26T14:46:35

If you're serious about growing your email list, having an opt-in offer i.e. valuable content you can give people in exchange for their email address is a must. In this episode, I share seven op...

[077] How to use video to grow your business with Brett Larkin from 2016-07-22T04:24:38

Brett Larkin is an online yoga teacher who's turned her hobby into a profitable business, with multiple streams of income. In this episode, she talks about how she's used video to make that happ...

[076] Five strategies to grow your email list from 2016-07-19T05:40:54

You've probably heard the saying 'the money's in the list.' So if you're serious about growing your business, getting prospective clients on your email list should be a priority. In this episode...

[075] How to become a Huffington Post blogger from 2016-07-14T23:20:52

If you want to become a thought leader in your field - and get in front of new audiences - writing for large news sites like the Huffington Post can be a good move. In this episode, I share my t...

[074] Three good reasons to self-publish your own book from 2016-07-12T05:52:45

If you're thinking about writing a book - or are working on one already - you may be wondering whether it's still worth going down the traditional publishing route.  In this episode, I share my ...

[073] How to build a brand people will fall in love with with Lou Mongello from 2016-07-08T08:24:55

[072] How to stop talking about your goals and actually achieve them from 2016-07-05T07:25:32

Do you set goals for yourself you don’t deliver on? Are you good at starting projects but not so good at seeing them through to the end? Or do you procrastinate so much, you can’t get started at...

[071] How to have better sales conversations with Petra Foster from 2016-07-01T07:46:41

Just three years ago, Petra Foster was utterly miserable. She was managing a hostel for teenage parents, and rapidly falling out of love with her job . Meanwhile, her husband was working crazy h...

[070] How not to feel intimidated by journalists from 2016-06-28T05:45:56

I've lost count of the number of people who've told me they feel intimidated by journalists. In fact, the thought of pitching an idea or giving an interview to a journalist can turn some perfect...

[069] How to grow your email list through challenges with Angela Henderson from 2016-06-23T22:41:42

Over the last eight months Angela Henderson has added over 2,700  people to her email list. What's her secret? A series of 30 day online challenges that have captured the imagination of her targ...

[068]Three non-spammy ways to promote your business in Facebook groups from 2016-06-21T06:23:42

You wouldn't walk up to someone at a networking 'do' and immediately start selling them your products or services, would you? (at least I hope you wouldn't). Yet every day I see people joining F...

[067] How to write and publish your own non-fiction book with Joanna Penn from 2016-06-17T07:28:24

Joanna Penn is a New York Times and USA Today bestselling thriller writer and non-fiction author who has sold over 450,000 books in 74 countries and 5 languages. She's also a speaker, podcaster ...

[066] How to develop your pitching muscle (and why you need to) from 2016-06-14T06:18:12

If you want to create great PR opportunities for your business, you need to develop your 'pitching muscle.' That means practising every single day: suggesting a story idea to a journalist,  pitc...

[065] How to use media coverage to grow your business with the Merrymaker Sisters from 2016-06-10T05:07:23

Health coaches Emma and Carla - aka the Merrymaker Sisters - have been featured in dozens of magazines and newspapers, and on radio and TV. What's their secret? They just ask. In this episode,  ...

[064] Three writing hacks that will help you write stylish copy - fast from 2016-06-08T22:33:56

So you’ve pitched an idea to a newspaper, magazine or online publication and the editor has said ‘yes’. The trouble is, you’ve now got to write the bloomin’ thing. And it’s sent  you into full-o...

[063] How to write a book in 30 days with Kevin Tumlinson from 2016-06-02T23:32:42

SPR_62_EDITED.mp3 from 2016-05-28T21:33:03

[061] How podcasting can help you grow your business with Colin Gray from 2016-05-26T21:37:09

[060] How to get a meeting with a journalist from 2016-05-24T05:56:50

[059] How to sound great on radio with Kevin Field from 2016-05-20T06:04:08

[058] Why you need a business crush from 2016-05-16T20:56:35

[057] How to get people to say 'yes' to you with Matthew Kimberley from 2016-05-13T10:57:27

[056] Should you pitch the same idea to different journalists? from 2016-05-09T22:00:01

[055] Pitch your way to success with Nathan Chan from 2016-05-05T20:26:24

[054] When to say 'no' to journalists from 2016-05-03T09:38:06

[053] Why most people are horrible at telling stories with Peter Shankman from 2016-04-29T05:03:46

[052] The one story you shouldn't tell in the media from 2016-04-25T21:23:55

[051] How to use live events to promote your brand with Chris Marr from 2016-04-21T10:38:47

[050] How to use your business story to grow your audience from 2016-04-18T21:46:34

[049] How to turn your blog into a business with Natalie Lue from 2016-04-14T21:55:49

[048] What's your business story? (and why you need one) from 2016-04-11T21:22:08

[047] How to stand out online with Sue B Zimmerman from 2016-04-08T06:58:01

[046]Do this one thing for pitching success from 2016-04-05T08:50:12

[045] How to use the media to reinvent your personal brand with Sarah Newton from 2016-03-31T19:54:27

[044]Three PR gaffes you probably don't even know you're making from 2016-03-30T04:56:36

[043] How to build&promote a profitable online business with Patricia Van Den Akker from 2016-03-25T20:23:06

[042] How to become a go-to person from 2016-03-21T22:54:52

[041] How to get more done in less time with Laura Vanderkam from 2016-03-17T15:01:44

[040] How Marie Kondo changed my business from 2016-03-15T09:47:35

[039] How to be resilient with 'Tough Girl' Sarah Williams from 2016-03-11T00:16:28

[038] The Art of Hustle from 2016-03-08T05:55:53

[037] How to use video to promote your brand with Amy Schmittauer from 2016-03-03T23:32:08

[036] Give your brand a spring clean from 2016-02-29T23:36:26

[035] How to land a TEDx talk with Elizabeth McCourt from 2016-02-25T23:30:49

[034] Five game-changing public speaking tips from 2016-02-22T23:40:55

[033] How to use Facebook groups to promote your business with Jill Stanton from 2016-02-19T07:37:03

[032] Five PR ideas for your next product launch from 2016-02-15T19:39:56

[031] How to build&promote a profitable online business with Mariah Coz from 2016-02-12T00:20:45

[030] Here's when it's ok to work for free from 2016-02-08T22:14:23

[029] Fearless self-promotion with Jen Gale from 2016-02-04T22:53:49

[028] How to use webinars to promote your business from 2016-01-31T18:57:01

[027] The F -Word with Jonathan Tilley from 2016-01-28T22:02:42

[026] PR for introverts from 2016-01-24T16:03:42

[025] How to monetise your brand with Star Khechara from 2016-01-22T09:43:06

[024] Dealing with haters from 2016-01-19T07:23:58

[023] How I landed 200 media interviews in a year with Denise Duffield -Thomas from 2016-01-14T22:32:54

[022] How to give great media interviews from 2016-01-11T15:50:36

[0021] Guest post like a boss with Kimanzi Constable from 2016-01-07T14:53:19

[020] How to tackle your creative blocks from 2015-12-30T22:55:45

[019] Why you need to build a personal brand with Chris Ducker from 2015-12-30T22:11:35

[018] Emotions&how they influence your PR success from 2015-12-28T22:26:22

[017] How not to get press coverage with Natalie MacNeil from 2015-12-25T08:51:23

[016] Three things you can do in 2016 to kickstart your PR from 2015-12-23T09:10:12

[015] Look good online with Laura Husson from 2015-12-18T13:59:06

[014] Do you need a press kit? from 2015-12-15T17:06:25

[013] How to use Periscope in your PR with Alex Pettitt from 2015-12-10T23:17

[012] How to create a media calendar for 2016 from 2015-12-09T10:07:25

[011] You can do your own PR with Melanie Haynes from 2015-12-04T00:49:40

[010] How to pitch journalists like a pro from 2015-12-01T23:59:48

[009] How to create a memorable brand with Natalie Sisson from 2015-11-26T22:21:57

[008] Beware of awareness days from 2015-11-20T06:40:28

[007] How to build a blog that gets noticed with Kyla Roma from 2015-11-12T21:29:56

[006] Why journalists don't care about your business from 2015-11-10T22:15:15

[005] Make journalists fall in love with you with Phil Pallen from 2015-11-05T17:21:50

[004] How to network with journalists from 2015-11-02T21:41:01

[003] Fear free pitching with Alexia Leachman from 2015-10-28T15:18:10

[002] Why press releases are dead (but you should write them anyway) from 2015-10-28T14:27:39

[001] What exactly is PR? from 2015-10-28T13:53:28

[000] Welcome to the Soulful PR podcast from 2015-10-28T13:32:33