Creating a Logo Package - An interview with Michael Bruny-Groth - a podcast by Ian Paget

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.

In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.

Resources & Books Mentioned

• Logo Package Express


• Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US


• 30×500 – A course to help you create predictable, repeatable sales.


• Astute Graphics

View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

Further episodes of The Logo Geek Podcast

Further podcasts by Ian Paget

Website of Ian Paget