Podcasts by The Logo Geek Podcast

How To Get Logo Design Clients - Tom Ross & Michael Janda from 2020-07-26T13:03:43

You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.<...

Creating a Personalised Design Process with Evelyn Powers from 2020-07-19T12:00:16

If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Listen

Ensure Colour Consistency in Branding with Nick Bazarian from 2020-07-12T11:44:08

When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected...

An Interview with Steff Geissbühler, Designer of the NBC Logo from 2020-06-28T14:25:41

Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years wh...

The UX Design Process with Miriam Isaac from 2020-06-21T11:20:20

In this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, di...

A Masterclass in Logo Design Theory - with Michael Shumate from 2020-06-14T12:03:21

Michael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity desi...

Don't Let Fear Run Your Design Career - with James Victore from 2020-05-31T16:20:01

Fear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed i...

Using Semiotics in Logo Design with Dr Rachel Lawes from 2020-05-24T14:55:14

The world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning...

Creating Your Own Opportunities - An interview with Meg Lewis from 2020-05-17T15:26:59

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.

As an example, if you want to work on a specific s...

Logo Sketches Made By James - An interview with James Martin from 2020-05-10T20:31:48

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instag...

How Can a Logo Cost $250,000? An interview with Philip VanDusen from 2020-04-27T19:38:17

Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millio...

Can You Design the Worst Logo? - An interview with Helen Rice & Colin Pinegar from 2020-04-20T17:50:26

We all know what a bad logo looks like, but could you design the worst logo?

The team from the design Agency Fuzzco have created a contest...

Creating Stylescapes & Proposals - An interview with Ben Burns from 2020-04-12T19:39:46

Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients...

Be An Expert, Not An Order Taker - An interview with Colleen Gratzer from 2020-03-29T20:26:38

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you mo...

What it takes to be a Brand Strategist - An interview with Stephen Houraghan from 2020-03-15T13:20:18

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to ma...

How Brands Shift to Stay Relevant - An interview with Allen Adamson from 2020-02-23T18:00

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders...

Being a More Confident Designer - An interview with Col Gray from 2020-02-16T21:29:40

What does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.

In this weeks episode Ian interviews Col Gray, the founder ...

How to Ask for Logo Design Feedback from 2020-01-26T11:30:24

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a f...

A Life of Logos & Design - An Interview with Gerard Huerta from 2020-01-19T16:01:34

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie...

Getting your first design job - An interview with Ram Castillo from 2020-01-12T13:25:37

When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you fee...

Logo Geeks 2019 Summary + Plans for 2020 from 2019-12-30T00:58:01

In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond.

I’m inc...

Creating a Colour Palette - An interview with Greg Gunn from 2019-12-23T09:30:35

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?

In this weeks podcast I...

Starting a Design Side Hustle - An interview with Scotty Russell from 2019-12-15T12:05:24

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full ti...

Creating a Brand New Name - An interview with Jeremy Miller from 2019-11-30T21:49:52

As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely...

How to Design & Sell Fonts - An interview with Adam Ladd from 2019-11-25T21:48:50

Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you ...

Design Successful Logos with Research - An interview with Jenn & Ken Visocky O'Grady from 2019-11-18T21:56:09

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research pa...

Skills they don’t teach in design school - An interview with Michael Janda from 2019-11-13T00:03:26

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. T...

Creating a Logo Archive - An interview with Richard Baird from 2019-10-20T13:42:11

LogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featuring work by...

Discussing Mental Health - An interview with Abi Lemon from 2019-09-22T06:21:45

Mental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help.

To encourage people to open...

Creating a Logo Package - An interview with Michael Bruny-Groth from 2019-09-15T13:51:07

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well...

Creating a Niche Business - An interview with Sara Dunn from 2019-08-26T16:20:43

How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audien...

Showing the Value of Design - An interview with Aarron Walter from 2019-08-18T11:49:04

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interview...

A Brief History of Logo Design - An interview with Steven Heller from 2019-08-11T18:13:14

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this...

Designing the Google Logo - An interview with Ruth Kedar from 2019-04-22T00:14:25

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Br...

Illustrator & Logo Designer Alexa Erkaeva from 2019-04-14T21:50:35

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character,...

Using the One Concept Approach - An interview with Melissa Yeager from 2019-03-31T14:25:25

How many logos should you present to clients?

Back in 2013 Sean McCabe created a viral piece of content called ‘Listen

Building a Strategy Led Design Agency - An interview with Sean Tambagahan from 2019-03-24T22:01

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. T...

Becoming a hand lettering artist - An interview with Lauren Hom from 2019-03-17T22:58:52

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering...

Making the Most of University - An interview with Diane Gibbs from 2019-03-10T23:00

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Listen

Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange from 2019-02-24T23:01

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he r...

Copyright & Trademark Law for Logo Design – An interview with Gordon Firemark from 2019-02-17T23:01

On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo ...

An interview with Armin Vit from 2018-11-17T07:56:19

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Listen

How a new mum built a design agency - An interview with Rebecca Heinemann from 2018-11-10T08:34:30

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a bet...

A Life of Food & Restaurant Branding - An interview with Louise Fili from 2018-10-27T07:55:23

On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging a...

Sports Branding & Successful Content Creation - An interview with Michael Raisch from 2018-10-21T04:16:46

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive int...

Getting your dream design job - An interview with Charli Prangley from 2018-10-14T13:43:20

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there ...

Discover your personal brand - An Interview with Radim Malinic from 2018-09-29T04:04:26

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malin...

Qualifying Leads & Turning them into Clients - An Interview with Emily Cohen from 2018-08-31T04:40:11

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send...

Value Based Pricing - An Interview With Blair Enns from 2018-08-24T02:31:29

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget spe...

Saying No to Clients - An interview with Sagi Haviv from 2018-08-10T15:25:23

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without...

Talking Logo Design with Tom Geismar from 2018-03-30T12:34:20

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We ...

Logos & Type Design for Comic Books with Rian Hughes from 2018-03-23T04:54:33

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer...

Building a Life in Identity Design. An interview with Ben Loiz from 2018-02-24T13:45:40

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.

We ...

How to Create & Use Mood Boards with Mariah Althoff from 2018-02-17T03:38:25

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget...

Creating a Personal Brand with Jacob Cass from 2018-02-10T13:53:42

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Listen

Learn by Studying Design Masters with Melinda Livsey from 2018-01-27T06:26:53

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul ...

Talking Branding, Logos & Social Proof with David Brier from 2018-01-20T04:45:37

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions ...

Using Strategy in Logo Design with Marty Neumeier from 2018-01-13T06:22:47

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Listen

SEO & Online Marketing For Graphic Designers, With Ryan Robinson from 2017-09-23T09:44:41

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they nee...

How to start a logo design business, with Kyle Courtright from 2017-09-17T12:24:34

Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Listen

The Personality of Type, with Sarah Hyndman from 2017-08-28T13:19:08

Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of Listen

Talking Logo Lounge & Logo Trends with Bill Gardner from 2017-08-19T08:05:57

In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Listen

Talking Logo Design with Aaron Draplin from 2017-08-16T12:58:37

Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In th...

Finding Your Passion & Turning it into a Business with Dina Rodriguez from 2017-07-29T00:14:13

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an...

How to Get Logo Design Clients with David Airey from 2017-07-22T14:58:50

In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind th...

How to Charge More for Logo Design with Chris Do from 2017-07-15T15:12:54

One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where h...

How to Charge More for Logo Design with Chris Do from 2017-07-15T15:12:54

One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where h...

How to Charge More for Logo Design with Chris Do from 2017-07-15T15:12:54

One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where h...