Episode 1 - The Motista Retail Study on Emotional Connections in Brand Building - a podcast by Rob Gallo

There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand.  The study also reveals the consumers with an emotion connection stay loyal to that brand for an additional 2.7 years, and will recommend that brand at a much higher rate (71% vs. 45%)

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