Podcasts by The Loyalty Minute

The Loyalty Minute

One Podcast, Two Styles:

1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty.

2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty.

For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com

Further podcasts by Rob Gallo

Podcast on the topic Marketing

All episodes

The Loyalty Minute
Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group from 2023-08-25T20:30:18

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of ...

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The Loyalty Minute
Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline from 2023-07-17T12:10:53

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming co...

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The Loyalty Minute
Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER from 2022-12-08T13:20:36

Welcome loyal listeners to another episode of The Loyalty Minute.  This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in...

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The Loyalty Minute
Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide from 2022-09-16T12:55:24

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino.  John is the owner and founder of the innovative ...

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The Loyalty Minute
Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy from 2022-08-25T16:55:01

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a tra...

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The Loyalty Minute
Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author from 2022-07-04T10:12:10

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered w...

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The Loyalty Minute
Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon from 2022-06-30T10:02:51

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Ver...

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The Loyalty Minute
Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox from 2022-06-27T12:17:57

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serv...

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The Loyalty Minute
Episode 110 - (Interview) with Zachary Slingsby - Founder of Human Factor Media from 2022-06-09T11:56:09

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Zachary Slingsby.  Zack is the founder of Human Factor Media, a...

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The Loyalty Minute
Episode 109 - (Interview) with Jonathan Shroyer - Chief Customer Experience Innovation Officer of Arise Virtual Solutions from 2022-06-06T11:45:25

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Shroyer. Jonathan is the Chief Customer Experience Innovati...

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The Loyalty Minute
Episode 108 (Interview) with John Nantz - Founder and Strategy Consultant at Redwood Advisors from 2022-06-02T11:20:47

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Nantz. John is the Founder And Strategy Consultant at Redwood A...

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The Loyalty Minute
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design from 2022-05-30T11:16:05

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bobby Gillespie. Bobby is a brand growth consultant, author of the f...

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The Loyalty Minute
Episode 106 (Interview) With Brandon Ehrhardt - Senior Director of Partner Programs at Expedia Group from 2022-05-26T18:12:37

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Brandon Ehrhardt. Brandon leads Expedia Group’s platform loyalty pro...

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The Loyalty Minute
Episode 105 - (Interview) with Michael Rasile - Affiliate Marketing Coordinator at Caesars Sportsbook from 2022-04-19T14:46:42

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Rasile (pronounced “Ruhzeel”).  Michael is the Host of ...

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The Loyalty Minute
Episode 104 - (Interview) With Peter Voss - CEO at Aigo.ai from 2022-01-21T15:23:40

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Peter Voss.  Peter is a pioneer in AI who coined the term 'Arti...

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The Loyalty Minute
Episode 103 - (Interview) With Paul Rutter - Customer Experience Expert from 2021-11-18T17:28:13

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Paul Rutter.  Paul has been involved in the hospitality/travel/...

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The Loyalty Minute
Episode 102 - (Interview) with Marc Gutman - Founder of Wildstory from 2021-11-05T13:31:04

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Gutman the founder of Wildstory. From the moment we wake up, to...

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The Loyalty Minute
Episode 101 - (Interview) With Ian Bower - Founder of Graphic Rhythm from 2021-10-21T15:09:32

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ian Bower.  Ian is the founder of Graphic Rhythm. Pivoting from...

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The Loyalty Minute
Episode 100 - (Interview) With Michael Epstein - Investor and Principal at PostPilot from 2021-10-07T21:54:46

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Epstein.  After selling his first company in 2013, Mich...

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The Loyalty Minute
Episode 99 - (Interview) with Meghan Lynch - CEO of Six-Point Creative from 2021-10-02T12:43:52

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meghan Lynch.  Meghan is the CEO of Six-Point Creative, a brand...

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The Loyalty Minute
Episode 98 - (Interview) With Ajay Row - Loyalty Program Expert and Entrepreneur from 2021-09-30T15:28:54

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ajay Row.  Ajay has been an entrepreneur, executive and advisor...

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The Loyalty Minute
Episode 97 - (Interview) With Ben Worthen - CEO of Message Lab from 2021-09-27T15:22:56

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ben Worthen.  Ben is the CEO of Message Lab, an award-winning a...

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The Loyalty Minute
Episode 96 - (Interview) with John Wickes - Director of National Marketing - Station Casinos from 2021-09-24T14:40:15

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Wickes.  John is the Director of National Marketing at Sta...

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The Loyalty Minute
Episode 95 - (Interview) with Mark Donnigan - Virtual CMO for Startup Companies from 2021-09-05T15:34:45

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Donnigan.  Mark designs and executes marketing playbooks t...

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The Loyalty Minute
Episode 94 - (Interview) With Mickie Kennedy - Founder and President of eReleases from 2021-09-03T16:37:21

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mickie Kennedy.  Mickie is the Founder and President of eReleas...

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The Loyalty Minute
Episode 93 - (Interview) With Meredith Kalalher - Small Business Marketing Expert from 2021-09-01T11:57:08

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meredith Kalalher.  Meredith runs a boutique agency that helps ...

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The Loyalty Minute
Episode 92 - (Interview) With Bob Macdonald - CEO Of Bond Brand Loyalty from 2021-08-27T16:28:52

If you're interesting in customer and brand loyalty at all, this particular episode is a MUST LISTEN!  Bob is an expert on customer and brand loyalty and is working on some very interesting...

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The Loyalty Minute
Episode 91 - (Interview) With Denise Blasevick - CEO of The S3 Agency from 2021-08-20T17:13:29

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Denise Blasevick (BLA-Seh-Vick).  Denise is the CEO of The S3 A...

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The Loyalty Minute
Episode 90 - (Interview) With Guy Bauer - Founder and Creative Director at Umault from 2021-07-30T13:05:04

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer.  Guy is the founder and creative director at Umault ...

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The Loyalty Minute
Episode 89 - (Interview) With Ryan Condie, Small Business Owner & Podcast Host of Let’s Buy a Business from 2021-07-26T13:07:10

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Condie.  Ryan has started 8 businesses, bought 4, and sold...

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The Loyalty Minute
Episode 88 - (Interview) With Aaron McLean - Chief Marketing Officer at Stuzo from 2021-06-28T14:31:58

** My apologies for the sound quality on this episode. For some reason instead of my studio mics audio being picked up, the audio was recorded by the internal mic on my computer. 😞

Welco...

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The Loyalty Minute
Episode 87 - (Interview) With Animesh Ghosh - Founder and CEO of KornChain from 2021-06-24T16:37:46

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Animesh Ghosh. Animesh is the founder and CEO of KornChain - a globa...

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The Loyalty Minute
Episode 86 - Interview with Ryan Cotes - Director of Digital Services and Partner at Ballantine from 2021-03-29T20:25:26

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Cote. Ryan is the Director of Digital Services and Partner at B...

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The Loyalty Minute
Episode 85 (Interview) With Phil Rubin - SVP Strategic Partnerships at Bond Brand Loyalty from 2020-12-22T13:32:49

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Phil Rubin.  Phil Founded rDialogue in 2006 and merged ...

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The Loyalty Minute
Episode 73 - (Interview) With Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice Hotels from 2020-12-18T19:37:35

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jamie Russo VP of Loyalty Programs and Customer Engagement For Choic...

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The Loyalty Minute
Episode 84 - (Interview) with Marc Berman - CEO of The Mallett Group from 2020-11-20T21:09:02

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Berman, CEO & Managing Director The Mallett Group.  TM...

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The Loyalty Minute
Episode 83 - (Interview) With Ken Cohn - CMO Of CbdMD from 2020-09-29T21:33:15

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ken Cohn, Chief Marketing Officer of cbdMD.

Welcome to the sh...

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The Loyalty Minute
Episode 82 - (Interview) With Gunter Phau - Founder and CEO of Stuzo from 2020-09-24T14:17:19

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Gunter Pfau. Gunter is the founder and CEO at Stuzo, is an entrepren...

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The Loyalty Minute
Episode 81 - (Interview) with Kim Freer - CMO of Yoshinoya Japanese Kitchen from 2020-09-11T13:34:44

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kim Freer.  Kim is the CMO for Yoshinoya Japanese Kitchen. Hire...

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The Loyalty Minute
Episode 80 - (Interview) With Danielle Brown the CMO of Points International from 2020-08-27T16:51:15

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Danielle Brown the Chief Marketing Officer of Points International (...

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The Loyalty Minute
Episode 79 - (Interview) with Jonathan Silver - CEO of Affinity Solutions from 2020-08-21T14:08:49

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Silver, CEO of Affinity Solutions, a global insights and ma...

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The Loyalty Minute
Episode 78 - (Interview) With Carlos Dunlap-Beard - VP Of Loyalty Solutions At Clarus Commerce from 2020-08-20T14:43:21

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Carlos Dunlap-Beard.  Carlos currently serves as the VP of Loya...

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The Loyalty Minute
Episode 77 (Interview) With Laura Rea Dickey, CEO of Dickey's Barbecue Barbecue Pit from 2020-07-28T13:27:42

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc ...

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The Loyalty Minute
Episode 76 (Interview) With Adam Fox - Director of Digital Experience for QDOBA Mexican Eats from 2020-07-20T13:48:28

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Adam Fox, the Director of Digital Experience @ QDOBA Mexican...

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The Loyalty Minute
Episode 75 - (Interview) With CJ Ramirez - SVP of Marketing for Dog Haus from 2020-07-17T16:30:57

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with CJ Ramirez the SVP of Marketing at Dog Haus.

The Haus in Dog ...

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The Loyalty Minute
Episode 74 - (Interview) With Mark Johnson - CEO & CMO of Loyalty 360 from 2020-07-01T12:48:11

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Johnson. Mark is the CEO and CMO of Loyalty 360. Loyalty 360 is...

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The Loyalty Minute
Episode 72 - (Interview) With Prateek Dayal Chief Strategy Officer of Aqilliz from 2020-06-13T13:23:33

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prateek Dayal. Prateek is the Chief Strategy Officer at Aqilliz, a m...

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The Loyalty Minute
Episode 71 – (Interview) With Bram Hechtkopf – CEO of Kobie Marketing from 2020-06-08T16:56:59

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bram Hechtkopf.  Bram is the CEO of Kobie Mark...

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The Loyalty Minute
Episode 70 - Sephora Updates Its Beauty Insider Loyalty Program from 2020-06-05T19:24:50

Welcome Loyal listeners to episode 70 of the loyalty minute.  Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program.

It actually jo...

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The Loyalty Minute
Episode 69 - (Interview) With Michael Huard, A Content Marketing Manager At Iterable from 2020-05-21T14:01:15

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Huard. Michael is a Content Marketing Manager at Iterable, a...

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The Loyalty Minute
Episode 68 - (Interview) With Maraina Ruppert - Manager of Loyalty Marketing for Choice Hotels from 2020-05-14T14:53:35

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels....

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The Loyalty Minute
Episode 67 - (Interview) With Dr Jodi Berg President and CEO of Vitamix from 2020-04-30T17:33:01

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix.

Welcome to the s...

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The Loyalty Minute
Episode 66 - (Interview) With Drew Howell, VP of Brand Solutions and Alliances at Bumped from 2020-04-24T14:23:01

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who current...

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The Loyalty Minute
Episode 65 - (Interview) With Richard Jones - CMO of Cheetah Digital from 2020-04-14T13:57:53

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital

Welcome to the show...

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The Loyalty Minute
Episode 64 - (Interview) With Luke Peters - CEO of NewAir from 2020-04-09T14:12:24

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, an...

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The Loyalty Minute
Episode 63 - (Interview) With Don Fox - CEO of Firehouse Subs from 2020-04-02T12:49:59

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton's V...

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The Loyalty Minute
Episode 62 - Interview with Nicola Buck and Adam Glauberman of BP from 2020-03-31T13:17:08

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam Glauberman who are with BP (that’s British Pe...

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The Loyalty Minute
Episode 61 - What Some Companies Are Doing To Help During The COVID-19 Pandemic from 2020-03-30T18:44:25

Welcome Loyal listeners to episode 61 of the loyalty minute.  Today we’re going to be talking about what some companies are doing to help those affected during the COVID-19 pandemic.

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The Loyalty Minute
Episode 60 - 5 Loyalty Program Metrics That Matter from 2020-03-27T20:49:03

Welcome Loyal listeners to episode 60 of the loyalty minute.  Today we’re going to be talking about 5 Loyalty Program Metrics That Matter.

This article was written by Brittney Brown,...

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The Loyalty Minute
Episode 59 - Loyalty from Franchisor to Franchisee from 2020-03-24T21:19:26

Welcome Loyal listeners to episode 59 of the loyalty minute.  Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees.<...

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The Loyalty Minute
Episode 58 - (Interview) With Carol Smith - Loyalty Manager at IKEA Memphis from 2020-03-20T13:11:12

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Loyalty Manager for IKEA Memphis, Carol Smith

Welcome to th...

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The Loyalty Minute
Episode 57 - 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things) from 2020-03-19T21:22:51

Welcome Loyal listeners to episode 57 of the loyalty minute.  Today we’re going to be talking about 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

This was ...

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The Loyalty Minute
Episode 56 - Interview With Jeff Mabe - Director of Loyalty Programs at Boingo from 2020-03-12T12:53:07

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Director of Loyalty Programs at Boingo, Jeff Mabe. In past episode...

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The Loyalty Minute
Episode 55 - Leveraging Connection and Progress to Become a Go-To Brand from 2020-03-11T17:11:36

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Leveraging Connection And Progress To Become A Go-To Brand Like Amazon, Harley-Davidson And South...

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The Loyalty Minute
Episode 54 - (Interview) With Andy Lowenthal - Customer Loyalty Director at FranklinCovey from 2020-03-10T16:23:17

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Andy Lowenthal who is the Customer Loyalty Director ...

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The Loyalty Minute
Episode 53 - The Failure To Communicate from 2020-03-09T22:32:15

What we have here, is failure to communicate.

That is one of my favorite lines from any movie.  That movie of course is Cool Hand Luke.  And if you’ve never seen it, please stop...

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The Loyalty Minute
Episode 52 - How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And Rewards from 2020-03-05T21:02:17

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards.

An...

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The Loyalty Minute
Episode 51 - Can Loyalty Programs Remain Viable In A Cookie-less Era from 2020-03-04T23:45:04

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how loyalty programs can remain viable in a cookie-less era?

A Listen

The Loyalty Minute
Episode 50 - How To Distinguish Transactional Customer Relationship From An Emotional One from 2020-03-02T15:14:20

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one?

In a report titled...

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The Loyalty Minute
Episode 48 - Subscription Based Loyalty Secrets From Uber, Lyft, BarkBox and More from 2020-02-27T18:05:39

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the subscription based model of customer loyalty.

Of course everyone knows about Amazon Pr...

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The Loyalty Minute
Episode 47 - (Interview) With Sean Donnelly - Loyalty Consultant - Fivestars from 2020-02-27T14:59:48

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Sean Donnelly,  Sean is a full time loyalty con...

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The Loyalty Minute
Episode 45 - Trevor Hadick - Loyalty Manager - Spirit Airlines from 2020-02-26T17:29:43

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Trevor Hadick. Trevor is a data driven marketer who ...

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The Loyalty Minute
Episode 46 - Quality Vs. Price In Retaining Loyal Customers from 2020-02-25T16:37

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers.

Quality is becoming more important than pr...

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The Loyalty Minute
Episode 44 - How to Beat 50% of Your Competitors in the Customer Loyalty Arena from 2020-02-24T15:12:35

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena

We now have enormous acc...

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The Loyalty Minute
Episode 43 - How To Create A Customer Loyalty Program For Your Business from 2020-02-21T16:44:42

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business...

It’s one of the most cited s...

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The Loyalty Minute
Episode 42 - What Gen Z Shoppers Really Want from 2020-02-20T14:05:26

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want.

In a global study co-sponsored by the IBM Institute of Bu...

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The Loyalty Minute
Episode 41 - The Top Three Mistakes Companies Make With Their Loyalty Program from 2020-02-19T17:28:01

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program.

First off, there is a di...

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The Loyalty Minute
Episode 40 - The Hoops Customers Jump Through For Loyalty from 2020-02-18T14:01:30

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Bra...

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The Loyalty Minute
Episode 39 - Mining Your Customer Data For Increasing Loyalty from 2020-02-14T14:24:46

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty.

Equipped with loyalty programs, convenience ...

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The Loyalty Minute
Episode 38 - Superstitions and Pavlovs Dog from 2020-02-13T15:11:35

Welcome loyal listeners and today's episode and I started to think what does it really seem like to be superstitious am I superstitious then I thought what is really superstition mean in an esse...

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The Loyalty Minute
Episode 37 - The Rise of Experiential Marketing And What It Means To Your Brand from 2020-02-12T18:39:01

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand.

If you’ve been watching the market...

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The Loyalty Minute
Episode 36 - Live Chat and Chatbots Overtake Email For Retail Communications from 2020-02-11T13:36:45

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and...

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The Loyalty Minute
Episode 35 - (Interview) with Tom Schwab - Founder and CEO of Interview Valet from 2020-02-10T20:10:57

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab - Founder & Chief Evangelist Officer ...

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The Loyalty Minute
Episode 34 - The 800 Pound Gorilla In The Loyalty Space from 2020-02-06T22:22:55

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google.

As ...

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The Loyalty Minute
Episode 33 - What Customer And Brand Loyalty Mean To A Company's Valuation from 2020-02-05T20:09:57

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation.  In a nutshell it comes down ...

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The Loyalty Minute
Episode 32- Protecting Your Loyalty Program From Fraud from 2020-02-04T20:40:53

Welcome Loyal listeners in today’s episode of the loyalty minute, we’re going to be talking about loyalty program fraud.  Now we're not talking about someone coming in to steal your points,...

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The Loyalty Minute
Episode 31 - God Gave You Two Ears And One Mouth Use Them In That Ratio from 2020-02-03T18:01:36

Welcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer.  But just because a customer is u...

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The Loyalty Minute
Episode 30 - (Interview) With Matt Barnett CEO of Bonjoro from 2020-01-30T23:07:05

In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty wit...

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The Loyalty Minute
Episode 29 - Merkle and Levo Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women from 2020-01-30T22:19:42

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women.  The...

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The Loyalty Minute
Episode 28 - Bond Brand Loyalty Report from 2020-01-29T16:32:56

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at how Loyalty programs are another great way to create long-term relationships and boost sales. Acc...

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The Loyalty Minute
Episode 27 - Oracle Retail Topography Study of 15500 Consumers from 2020-01-28T14:13:39

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Oracle Retail Topography Study which Asks 15,500 Consumers About Views on Privacy and Personaliza...

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The Loyalty Minute
Episode 26 - (Interview) With On-Demand CFO Ken Wentworth from 2020-01-27T23:02:18

In this episode, the On-Demand CFO Ken Wentworth talks about brand and customer loyalty in the every day lives of his clients, and share personal stories about what drives brand loyalty as a per...

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The Loyalty Minute
Episode 25 - Euclid Survey and Research - Evolution of Retail, The Brand Perception Effect from 2020-01-24T16:30:23

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at Euclid’s survey and report called, Evolution of Retail: The Brand Perception Effect.

Eucli...

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The Loyalty Minute
Episode 24 - How To Make Great Loyalty Program Even Better? Sephora Has The Answers from 2020-01-23T18:26:38

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at what makes the Sephora loyalty program one of the top loyalty programs in the retail space.

<...

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The Loyalty Minute
Episode 23 - How Personalization Can Enhance The Relationship Between The Brand And The Customer from 2020-01-22T18:25:56

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at The Epsilon customer loyalty research study conducted along with GBH Insights into how personaliz...

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The Loyalty Minute
Episode 22 - PwC International Customer Loyalty Survey from 2020-01-21T13:53:12

Welcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at PwC international survey of 15,000 consumers across 12 countries including the US, UK focused aro...

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The Loyalty Minute
Episode 21 - (Interview) New Conversational Style Customer Loyalty Podcast with Rob Gallo from 2020-01-20T18:31:24

Welcome Loyal listeners to today’s episode of the loyalty minute.  I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast h...

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The Loyalty Minute
Episode 20 - The Future of Hotel Loyalty Programs from 2020-01-17T20:48:55

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltymi...

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The Loyalty Minute
Episode 19 - 2020 Is The Year Of The Brand Mashup from 2020-01-15T17:16:25

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at 2020 being The Year Of The Brand Mashup… The link to the complete article can be found at theloyalt...

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The Loyalty Minute
Episode 18 - Subscription Based Loyalty Programs from 2020-01-13T20:24:48

Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs:  

1. Smart brands are looking beyond offering points in exch...

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The Loyalty Minute
Episode 17 - 5 Tips for a Successful Restaurant Loyalty Program from 2020-01-08T21:30:43

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs

1. Go Digital

This sounds obvious but ...

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The Loyalty Minute
Episode 16 - The Loyalty Economy - Harvard Business Review article from 2020-01-03T00:05:21

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy.  In the most recent issue of the Harvard Business Review (which you can find...

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The Loyalty Minute
Episode 15 - To Coupon Or Not Coupon, That Is The Loyalty Question from 2019-12-20T20:36:58

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that co...

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The Loyalty Minute
Episode 14 - Top 3 Mistakes Loyalty Programs Are Making from 2019-12-18T19:19:51

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making.

First let’s start off with a little ...

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The Loyalty Minute
Episode 13 - Why do so many people say ‘no’ to retailer loyalty programs? from 2019-12-12T23:06:06

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs?  In past episodes we discussed why p...

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The Loyalty Minute
Episode 12 - KPMG Survey of 18000 Consumers from 2019-12-05T19:16:17

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loya...

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The Loyalty Minute
Episode 11 - The Customer Experience from 2019-12-02T20:56:35

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

--- Send in a voice message: https://anchor.fm/rob-gallo/message

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The Loyalty Minute
Episode 10 - The seven deadly sins of building a loyalty program from 2019-11-15T15:22:48

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.

  1. Make it easy to find on your site. &nb...

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The Loyalty Minute
Episode 9 - Effectively integrating an app within your loyalty program from 2019-11-06T22:10:50

Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise vers...

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The Loyalty Minute
Episode 8 - Oracle study - The Loyalty Divide in QSR - Quick Service Restaurants from 2019-11-06T21:24:31

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants) Listen

The Loyalty Minute
Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti from 2019-11-05T22:40:46

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their m...

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The Loyalty Minute
Episode 6 - Morning Consult Study of 2,200 Internet Users Regarding Brand Loyalty from 2019-10-11T19:09:01

A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. ...

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The Loyalty Minute
Episode 5 - The New Topography of Retail study conducted by Oracle from 2019-10-08T17:10:38

The New Topography of Retail also identified a new global expectation of service staff to be armed with more information than ever before. A majority of consumers (74 percent globally and in Nor...

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The Loyalty Minute
Episode 4 - The State of Customer Loyalty in 2018 from a study conducted by Yotpo from 2019-10-08T16:52:54

The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po)

1. Why are you loyalty to a brand?  

A. 55% of consumers are brand loyal because they love the...

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The Loyalty Minute
Episode 3 - A wake-up call for sleepwalking loyalty programs from 2019-10-07T21:31:18

In the Travel Loyalty Report conducted by Expedia Affiliate Network and Points International, they uncovered a plethora of valuable data and insights in today's loyalty programs.

  1. T...

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The Loyalty Minute
Episode 2 - Improving Customer Experience (CX) build better brand affinity from 2019-10-05T15:28:14

The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they Listen

The Loyalty Minute
Episode 1 - The Motista Retail Study on Emotional Connections in Brand Building from 2019-10-04T20:53:05

There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand.  The study also reveals the consumers with an emotion connection stay loyal t...

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