Episode 10 - The seven deadly sins of building a loyalty program - a podcast by Rob Gallo
from 2019-11-15T15:22:48
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Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.
- Make it easy to find on your site. It should be above the fold and clearly marked as your loyalty program.
- Make it easy to understand. How to earn points, and how to redeem them. Simple.
- Support it. Set it and forget it does not work.
- Don’t overdo the communications. As great as you think your loyalty program is, it’s NOT for everyone.
- Clearly show the value to the potential member. Remember they are thinking WIIFM
- Innovation. Dare to be different, better and special.
- Finally, know your numbers. Make sure the financial model works for you as a company and generates revenue.
If you’re considering sprucing up your loyalty program, I encourage to visit theloayltyminute.com where you’ll find a ton of great information and interesting insights on customer loyalty Enjoy!
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