Emotional connection and the modern brand - a podcast by Mark Schaefer and Brooke Sellas

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Further episodes of The Marketing Companion

Further podcasts by Mark Schaefer and Brooke Sellas

Website of Mark Schaefer and Brooke Sellas