Podcasts by The Marketing Companion
The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
Further podcasts by Mark Schaefer and Brooke Sellas
Podcast on the topic Marketing
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The creator-based commercial strategy from 2023-12-04T10:00
The business case for Personal GPTs from 2023-11-20T10:00
With OpenAi's revolutionary new offering, everyone has the ability to create custom applications -- just by typing commands in your own style. You can create whatever you can imagine! Everyone c...
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Six pillars of our marketing future from 2023-11-06T10:00
In an unprecedented solo performance, Mark Schaefer discusses his thoughts on where our marketing priorities will be in the next few years. is the metaverse still alive and kicking? Tune it to f...
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The beauty of messy marketing from 2023-10-23T09:00
The generosity strategy from 2023-10-09T09:00
Scaling human-powered marketing from 2023-09-25T09:00
Gen Z Exposed from 2023-09-11T09:00
The personal impact of AI from 2023-08-28T09:00
The unified theory of content success from 2023-08-14T09:00
The AI hierarchy of content from 2023-07-31T09:00
Master the Art of Business Narrative from 2023-07-17T09:00
Public speaking in the marketing mix from 2023-07-03T09:00
The greatest content marketing experiment in history from 2023-06-19T09:00
The future of loyalty from 2023-06-05T09:00
What is the gist of YOU? Relevance in the AI world from 2023-05-22T09:00
The luxury brand enigma from 2023-05-08T09:00
What the “Whole Self” Movement Means to Marketers from 2023-04-24T09:00
The new and now of social media marketing from 2023-04-10T09:00
AI and cultural impact from 2023-03-27T09:00
AI is everywhere and seemingly everything these days in the world of marketing. But now that we're getting through the magic trick phase of AI we're beginning to observe the powerful impact it c...
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Cracking the Gen Z Code from 2023-03-13T10:00
Creativity and the true threat of AI from 2023-02-27T10:00
Nonprofit marketing insights from 2023-02-13T10:00
Mark Schaefer and nonprofit marketing authority Keith Jennings unwrap new ideas in nonprofit marketing, including a new way to segment audiences, why a focus on "product" enables better nonprofi...
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My biggest accomplishment from 2023-01-30T08:00
Marketing that heals! from 2023-01-16T10:00
In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. ...
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The Tom Peters interview from 2023-01-02T09:00
Big marketing ideas of the year from 2022-12-19T09:00
Mark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year.
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ChatGPT changes marketing forever from 2022-12-08T21:17
In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum...
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Reimagining content marketing from 2022-12-05T09:43
Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more ...
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Building relationships in a fast-moving world from 2022-11-21T15:45
Status drives marketing from 2022-11-07T12:09
New use cases for NFTs from 2022-10-24T13:06
NFTs have been in the news so much lately, and there's so much to learn! In this show, Mark Schaefer and Mathew Sweezey talk about NFTs as a tool to build community, loyalty, and brand identity ...
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GenZ is hiding from us from 2022-10-10T12:00
Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer a...
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The next two years in marketing from 2022-09-26T16:30:07
Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't a...
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Fresh take on the four Ps of marketing from 2022-09-12T08:14:22
Put down your smartphone, shut down the metaverse, and close TikTok for a moment to re-visit one of the most important marketing theories of all-time, the Four Ps of marketing. Mark Schaefer and...
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How to do self-promotion well from 2022-08-29T08:28:42
Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pi...
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Values-based marketing in transition from 2022-08-15T07:28:09
Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think abou...
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Marketing jobs state of the market place from 2022-08-01T08:43:39
Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compet...
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The solution to crappy customer service from 2022-07-18T07:55:31
Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web toda...
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Web3 and the future of CRM from 2022-07-04T08:35:25
Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an a...
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A case study in marketing community from 2022-06-20T08:19:09
Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory,...
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Consulting best practices from 2022-06-06T08:12:56
Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All thi...
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A new marketing framework from 2022-05-23T06:58:25
TikTok insider secrets from 2022-05-09T07:31:09
Dennis Yu just published the bestselling book on TikTok and had unprecedented access to the inner workings of the company. This is a fun show filled with surprises, insights, and practical ideas...
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Conversation as marketing strategy from 2022-04-25T14:24:08
Mark Schaefer and Brooke Sellas explore the vital role of conversation in the marketing mix. How has the pandemic changed customer care? AI? The metaverse? How are marketing leaders grossly misu...
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Connecting to customers in the metaverse and beyond from 2022-04-11T15:16:35
Traditional marketing is fracturing before our eyes. Web3, NFTs, and the metaverse will become the standard way of connecting to a new generation. Mathew Sweezey helps us navigate this bold new wor...
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Marketing a boring company from 2022-03-28T08:06:10
Is it possible to create a meaningful and effective digital presence for even boring companies? Commodity products? This is a surprising discussion between Mark Schaefer and Jay Acunzo that will...
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Influence Marketing: State of the Nation from 2022-03-14T18:30:53
Amanda Russell occupies the epicenter of influence marketing and in this show, we cover the dirty secrets, the corruption, and the true opportunity for influence marketing in the digital era. Yo...
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Is persuasion possible? from 2022-02-28T08:25:03
This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held belief...
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Understanding Web3 and its impact on marketing from 2022-02-14T09:08:12
Marketing legend Sandy Carter joins the show to talk about the hottest topic in marketing: Web3. Is it over-hyped, the future of our field, or a little of both. Tune in to hear Mark Schaefer and...
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Civil activism and woke marketing from 2022-01-31T14:26:33
In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unpreced...
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15 Marketing Trends in 40 Minutes from 2022-01-17T17:24:21
Mark Schaefer and Mathew Sweezey apply a rapid-fire approach to marketing trend analysis in this fast-paced show. What's hot, what's not? Is it social media, content marketing, podcasts, web3? Y...
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Money and creativity from 2022-01-03T14:52:25
Mark Schaefer and Jay Acunzo break down their creative journeys and the relationship between money and creativity. This episode is full of unique insights as they talk about resources versus res...
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The weirdest show ever from 2021-12-20T12:36:14
Influencer and educator Amanda Russell joins Mark to reveal how she has transcended tragedy to create a bold new personal future. As we close out another pandemic year we look back into our live...
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Habits of successful marketing from 2021-12-06T08:06:46
Keith Jennings climbs aboard the Companion train to discuss the role of habit in marketing strategy, success, and results. It's a topic that has been overlooked for too long and this discussion ...
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A million new marketing jobs from 2021-11-22T08:46:06
Entrepreneurial genius Dennis Yu steps into the co-host's seat to discuss his plan to create 1 million new marketing jobs. We also get into sales bros, Jake Paul, lousy LinkedIn pitches, robo-co...
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True community and the future of marketing from 2021-11-08T08:10:13
"Community" might be the most important and misunderstood marketing buzz word. Brooke Sellas joins Mark Schaefer to discuss community success and failure, the connection to true marketing opport...
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How content works in the world today from 2021-10-24T20:00:02
Influencers are everything from 2021-10-11T07:23:36
The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trendi...
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A farewell to Brooke from 2021-09-26T18:48:29
In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and...
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Twisting reality for marketing gain from 2021-09-13T07:30:47
In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content over...
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Today's new marketing opportunities from 2021-08-29T22:38
Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other indus...
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AI gets real, maybe too real from 2021-08-15T12:24:31
What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool f...
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Megatrend: Live Commerce from 2021-08-02T12:36:04
One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming...
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Shifting content platforms from 2021-07-19T07:36:55
Revenge travel and marketing at a crossroads from 2021-07-03T12:52:23
After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Br...
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Ten non-obvious market shifts from 2021-06-20T21:17:50
The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere....
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What is the future of Snapchat from 2021-06-06T20:41:43
Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects ...
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Pandemic revolutionizes marketing employment from 2021-05-24T10:45:46
New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-...
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The intro takes over from 2021-05-10T09:38:53
Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond!
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Problems with purpose-driven marketing from 2021-04-25T19:06:38
The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do y...
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The essence of marketing with Tom Peters from 2021-04-12T08:06:51
Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about co...
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How to fix marketing with Raja Rajamannar from 2021-03-28T21:36:43
This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset r...
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The most disruptive Gen Z trends from 2021-03-15T08:06:58
Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!
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The next big advertising innovation from 2021-03-01T16:50:03
Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and ...
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A special message from Mark from 2021-02-22T10:12:34
Mark Schaefer reflects on the fact that there is light at the end of this tunnel!
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Unlocking business momentum from 2021-02-14T21:03:54
Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
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Content marketing pressure from 2021-02-01T10:13:12
In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content fro...
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Can the internet unite people? from 2021-01-17T20:38:28
The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.
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The Most Human Podcast from 2021-01-03T21:32:38
In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.
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Free content? A rant from 2020-12-20T19:21:24
On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in t...
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The marketer is an artist from 2020-12-06T18:04
The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.
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Title: Virtual human influencers from 2020-11-22T19:18:07
Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.
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Synthetic content is coming from 2020-11-09T10:05:28
Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business ...
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My shiny best self from 2020-11-02T14:01:11
In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.
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Comfort marketing from 2020-10-25T20:55:42
As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.
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Marketing dress for success from 2020-10-12T09:01:47
There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress...
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The ideal marketing skills right now from 2020-09-28T10:23:48
With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to kee...
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Initiative versus hustle from 2020-09-14T10:18:47
Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions an...
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Creativity in a crisis from 2020-08-31T09:06:57
The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will t...
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An inside marketing view from Adidas from 2020-08-17T11:51:28
In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are ch...
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How the pandemic is changing lifestyles from 2020-08-03T09:11:30
Fashion, food, music, even love ... the pandemic is changing our lives in surprising ways -- with deep implications for marketers. You'll enjoy these insights into the emerging "cottage core" tr...
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Sliding into DMs from 2020-07-20T11:19:43
Mark and Brooke go toe-to-toe in an episode that covers Instagram fetishes, LinkedIn spam, Facebook boycotts, influencers united, and the reason everyone loves Mark Schaefer's feet.
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The kids are in charge from 2020-07-06T09:26:39
Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce f...
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Rational marketing in a crisis from 2020-06-22T08:42:43
Mark and Brooke dissect an extraordinary piece of thought leadership from author Martin Lindstrom. Lindstrom creates a data-based view of the likely "new normal" and this episode explores the im...
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Hate is good for business from 2020-06-08T08:09:45
Mark and Brooke discuss an explosive revelation from the Facebook strategy playbook: The company is mindfully encouraging extremism, ignoring warnings from 2016 that the platform was contributin...
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A revolution in customer conversations from 2020-05-25T09:15:27
Technology is creating incredible opportunities to connect with customers in meaningful new ways. Mark and Brooke look at some of the most exciting examples of how marketing and customer connect...
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The return of Mark from 2020-05-11T08:41:29
Mark Schaefer returns to the show after recovering from COVID-19 and relates three lessons of his experience, including an unexpected insight with long-term implications for the world. Mark and ...
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Creating Personal Customer Experiences With Context from 2020-04-27T09:04:14
Guest host Mathew Sweezey joins Brooke Sellas to talk about his new book, The Context Marketing Revolution. Together, we discuss the five context elements needed to create better customer experi...
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Remarkable Marketing During A Challenging Climate from 2020-04-13T07:25:45
Guest host Katie Robbert joins Brooke Sellas to discuss how brave brands stay relevant in times of crisis, including advice from other top marketing experts, a note on advertising, and which too...
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The huge mega-trend show from 2020-03-30T09:13:29
Mark and Brooke dissect important new research to find some surprising shifts in the use of social media, smart speakers, podcasting consumers. We reveal the identity of listener number one mill...
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Embracing the chaos from 2020-03-23T11:08:39
Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.
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Would you sleep in your pub? from 2020-03-16T11:36:34
Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adopti...
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The millionth listener show from 2020-03-02T09:18:52
On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from t...
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Is there still a place for blogging? from 2020-02-17T09:54:42
New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an in...
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Are holograms the next great content form? from 2020-02-03T12:41:19
Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as Linked...
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Machine learning for real-world marketers from 2020-01-19T18:26:57
Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark an...
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Ten years of social media with Jay Baer from 2020-01-06T09:32:32
Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed...
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The big huge megatrend show from 2019-12-23T14:37:42
In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in...
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Podcasts and one-way friendships from 2019-12-09T13:23:16
Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and...
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Why are marketing jobs disappearing? from 2019-11-25T07:46:54
Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaef...
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The Fake News Episode from 2019-11-11T09:08:52
Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also...
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What will replace Facebook? from 2019-10-28T10:36:09
A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the engineering, technical, and financial resources to build or buy their way...
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LESSONS Bonus: How to give your first big speech from 2019-10-21T08:38:06
In this final bonus episode, Mark Schaefer gives away another free chapter from his book LESSONS: Essays to help you embrace the chaos. In this installment, he provides his best tricks to help y...
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Key takeaways on the future of marketing from 2019-10-13T16:08:04
Host Mark Schaefer hosted a marketing retreat dedicated to exploring the future of marketing. Mark and Brooke report on some of the key takeaways from this exciting gathering of business thought...
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LESSONS Bonus: The one word that changed my life from 2019-10-06T13:52:31
In this exclusive bonus chapter from Mark Schaefer's book LESSONS, he tells a story about one his great mentors changed his life with a single word!
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To survive a digital onslaught, add emotion from 2019-09-29T20:13:36
Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new...
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LESSONS Bonus: Essential lessons from Peter Drucker from 2019-09-23T18:25:49
In this free audio chapter of Mark Schaefer's book LESSONS, Mark provides you exclusive insight from studying under management and marketing legend Peter Drucker
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How do you stay relevant? from 2019-09-15T20:44:48
In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some surprising insights here as they tackle strategies on trends, skills, techno...
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LESSONS Bonus: How to remain bot-proof from 2019-09-08T21:32:25
Use the same book cover graphic on all five episodes please. In this exclusive bonus content, Mark Schaefer provides a free chapter from his essential new book LESSONS: Essays to help you embrac...
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In praise of non-conformity! from 2019-09-02T12:31:57
Marketers flock to whatever is popular until the ruin it. Mark Schaefer rants on this show that great marketing should be about non-conformity. He and Brooke Sellas also discuss an exciting new ...
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LESSONS bonus: How to dial up the grit from 2019-08-25T17:21:10
In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a busi...
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The worst marketing move ever from 2019-08-18T13:16:44
Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to he...
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Video everywhere from 2019-08-05T18:12:04
This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.
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A desperate crossroad for advertising from 2019-07-21T20:54:20
Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gamin...
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Influencer marketing as performance art from 2019-07-08T06:29:54
Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover a...
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New considerations for digital ads and monetization from 2019-06-24T09:41:35
New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wo...
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Impact of fake news on your marketing department from 2019-06-09T20:25:47
Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, ever...
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The true story of trolls from 2019-05-26T22:23:55
Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas e...
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Marketing research out of reach? from 2019-05-11T10:26:40
The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy,...
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Can values-based marketing go too far? from 2019-04-28T18:18:33
Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion!...
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what is the future of social media? from 2019-04-14T18:17:47
Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics ...
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A rant: social media lemmings from 2019-03-31T13:10:19
Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on...
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Rebellion Papers: Word of mouth marketing from 2019-03-25T13:33
Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in t...
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Is it time to break-up the Facebook Monopoly? from 2019-03-20T23:34:53
A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is t...
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Saying goodbye to Tom from 2019-03-17T12:31:59
In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.
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Rebellion Papers: Advertising without the ads from 2019-03-10T20:27:19
In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding ag...
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A deep dive on social media realities from 2019-03-04T07:13:21
In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!
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Rebellion Papers: Reimagining marketing in human terms from 2019-02-24T21:22:28
In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest ...
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The most valuable marketing skills from 2019-02-17T23:51:32
Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.
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Rebellion Papers: Co-creating the customer journey from 2019-02-10T20:21:52
In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists...
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The unintended consequences of tech from 2019-02-03T21:28:59
Too many times companies are saying "whoops" after introducing new ideas. Testing new ideas becomes complicated when the sample size has to be large and consumers don't want to be treated like l...
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Rebellion Papers: Marketing Anthropologist Martin Lindstrom from 2019-01-27T21:14:05
In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Martin Lindstrom is a fascinating anthropologist who plops h...
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A Marketing Rebellion has begun from 2019-01-20T21:52:06
How do you win in a post-loyalty, post-sales funnel, post-advertising world? Mark Schaefer discusses the genesis of his new book "Marketing Rebellion" with Tom Webster and reveals some exciting ...
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Marketing's most inspiring leaders from 2019-01-06T20:26:39
When it comes to marketing and business leaders, Kerry Gorgone has talked to some of the best through her Marketing Smarts podcast. In this special episode of The Marketing Companion, Mark and K...
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The Alternatives to Advertising from 2018-12-24T00:40:38
The advertising industry is convulsing as traditional channels dry up. This episode explores how "pipelines" are effortlessly feeding products into consumer households, why young influencers are...
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Why sentiment analysis is unreliable from 2018-12-09T18:42:48
In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence...
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Three trends pointing to marketing change ahead from 2018-11-26T01:08:45
Mark and Tom talk about why Microsoft's president is calling for immediate legislation on some new technology, why ad agencies are losing business to consulting firms and why "the show" may be t...
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The AI marketing impact from 2018-11-09T15:40:59
Marketers have too little time and too much data. Why isn't AI making a positive impact on data analysis yet? How will new opportunities with smart speakers integrate with AI and what does the a...
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The economics of professionalism from 2018-10-28T20:00:50
Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware ti...
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Realities of the Entrepreneurial Journey from 2018-10-14T18:12:55
Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.
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The Triumph of Medium from 2018-10-01T08:11:13
Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy...
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Who rules the internet? from 2018-09-16T22:31:08
Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing m...
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Marketing lessons from KISS, Paula Abdul and an actor we don't remember from 2018-09-02T11:52:43
In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a maste...
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Hidden opportunities for launching successful new podcasts from 2018-08-19T22:05:56
In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcas...
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Emotional connection and the modern brand from 2018-08-06T09:52:42
Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on ...
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Is the future of retailing a store without sales? from 2018-07-22T18:56:36
The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The...
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Why customers really don't want to engage with your brand from 2018-07-08T08:33:36
Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and ...
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A special fifth anniversary show from 2018-06-24T23:32:48
Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The M...
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Our favorite marketing books from 2018-05-28T22:21:21
In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.
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There's no escaping Facebook from 2018-05-13T20:38:22
Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surgin...
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The brand stand: Mixing politics, social good and sales from 2018-04-29T23:23:14
In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in t...
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The New Ethics of Marketing from 2018-04-08T11:35:10
There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster lo...
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Back to the future: What's old is new again in marketing from 2018-04-01T21:56:55
Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. A...
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Spinning social media in a new direction from 2018-03-19T10:23:27
Mark Schaefer and Tom Webster discuss revealing new research that may indicate a tipping point for social media, video, podcasts and smart speakers like Alexa and Google Home.
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Is social media marketing still a thing? from 2018-03-04T23:25:20
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? In this episode, hosts Mark Schaefer and Tom Webster look at the data...
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Are we at the end of experiential marketing or the beginning? from 2018-02-19T00:36:55
How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience....
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Influencers gone world, Facebook changes, and "Tech-lash" from 2018-02-04T23:38:19
What is "Tech-lash?" Mark and Tom cover a variety of subjects in this fast-paced show. They cover the Facebook changes, an explosive report on influence marketing, the fastest-growing tech gadge...
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Staying relevant in a marketing career from 2018-01-22T10:20:07
Have you ever wanted to learn what Mark and Tom actually do for a living? In this unusual episode Mark and Tom open the curtains and talk about their careers -- How they got to where they are to...
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The marketing agency of the future from 2018-01-09T01:11:47
Special guest Mitch Joel, president of Mirum, discusses the challenges of the modern marketing agency. What are the implications of higher levels of competition, the trend toward bringing work i...
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Cocooning consumers and more amazing mega-trends from 2017-12-24T13:29:19
New research from Ford shows that consumers are polarized, energized and a bit weirded out by what marketing is up to these days. Hosts Mark Schaefer and Tom Webster take a look at this new repo...
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Are books the ultimate content marketing channel? from 2017-12-10T18:16:04
How could writing a book help you establish thought leadership, open new opportunities, and grow your business? Hosts Mark Schaefer and Tom Webster explore these issues and open the Marketing Co...
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Is Facebook the most evil company? from 2017-11-25T16:51:52
Five years ago I predicted that Facebook would b...
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Three touchy subjects from 2017-11-09T22:51:29
On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube's deplorable algorithm: Listen
The Humor Show from 2017-10-26T22:05:38
One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WO...
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The end of lazy marketing from 2017-10-13T09:45:57
I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech ...
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Marketing dominance through content curation from 2017-09-29T10:48:59
There's a lot of pressure to create content today. Epic, authentic, viral content. But perhaps the key to content success is not necessarily through originality, but through creating a wise cura...
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The politics of content marketing from 2017-09-15T13:33:41
In this new episode of The Marketing Companion, Tom Webster and I cover some of th...
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Advertising industry in a meltdown from 2017-08-31T19:03:20
It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported ...
- The stock value for many large agencies is in decline as... Listen
Personal marketing successes and failures from 2017-08-17T15:45:38
In this very personal episode of The Marketing Companion, hosts Mark Schaefer and Tom Webster reveal their own best marketing successes and failures. Learn why desperation may be a key to succes...
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Amazon's new social network primed for success? from 2017-08-04T06:00:57
Starting a new social network is a perilous prospect. The battlefield is littered with companies that had big ideas and little results ...
- Meerkat
- Ello
- Path <... Listen
A new marketing channel emerges from 2017-07-21T07:37:12
Google search goes away?
You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it's a real concern for markete...
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Influencer Marketing Grows Up from 2017-07-06T18:35:53
Back in 2010, I wrote one of the most fun and fasci...
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Should you believe the "Meeker Report?" from 2017-06-22T15:54:50
Like many digital marketers, I look forward to the epic Listen
Achieving escape velocity with your marketing message from 2017-06-09T08:39:36
My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typi...
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Artificial intelligence, real marketing from 2017-05-26T07:16:36
The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketin...
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The content monetization minefield from 2017-05-12T08:31:12
For decades, I've been a big fan of the sports channel ESPN. They have a great brand -- serious about sports, but not too serious about themselves. Their bold style of storytelling went far beyo...
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The real data behind content marketing secrets from 2017-04-28T06:35:16
This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation...
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Your content: When is it time to pivot or quit? from 2017-04-13T23:38:41
I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast ser...
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A special 100th episode from 2017-03-31T10:48:53
In 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we...
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The audio revolution and the opportunity for smart marketers from 2017-03-17T16:08:48
Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flatte...
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New media influencers are changing marketing forever from 2017-03-03T10:12:43
If you've been following popular culture at all, you've probably learned by now of the downfall (at least temporarily) of YouTube's greatest star, Listen
Fame, fortune and the art of becoming known from 2017-02-16T12:56:57
Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be...
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What does digital transformation mean to marketing? from 2017-02-02T21:51:23
Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new list...
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Is the Age of Apple over? from 2017-01-19T23:03:19
The polish is off the Apple.
- One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the "next Apple of ..." Listen
Streamification, Smart speakers and other marketing changes to watch from 2017-01-05T18:02:17
I've been in marketing more than 30 years and I think we're facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new...
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The Internet of Things and the future of marketing from 2016-12-23T11:02:04
No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to sh...
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Conversational marketing and the gig economy from 2016-12-08T21:24:18
In the next episode of The Marketing Companion Tom Webster and I explore three rich and timely topics:
- The "Gig economy" -- The ability to match buyers and sellers ... Listen
Understanding the US election and its implications from 2016-11-24T23:09:13
America has been through a tumultuous election cycle, perhaps the strangest and most divisive time in the country's political history. What does it all mean? Sure, a lot has been written about t...
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The content dominance strategy from 2016-11-09T21:53:23
I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netf...
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The marketing skills you need to succeed today from 2016-10-27T17:49:01
There has been nothing short of an intense debate about the marketing skills needed for career success today.
- Gurus like Gary Vaynerchuk have decried college educations, claiming th... Listen
The Elements of Persuasion from 2016-10-13T20:05:43
We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom's wife Listen
Courageous marketing from 2016-09-29T17:59:36
In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate c...
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Content quantity wins out over quality from 2016-09-15T09:25:06
It's not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that's what Steve Rayson of Listen
The enigma of critical thinking and marketing today from 2016-09-01T22:34
I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. -- ne...
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The importance of being known from 2016-08-18T11:16:33
I used to be a big shot.
- In my corporate marketing days, I was among the top 1 percent on the company organizational chart.
- I was awarded seven patents and I earned two mas... Listen
Why Content Shock is coming to an ad near you from 2016-08-04T22:06:02
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said so...
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Should Facebook be regulated? from 2016-07-21T19:49:45
Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something dif...
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The new psychology of content consumption from 2016-07-08T18:35
Is the psychology of content consumption changing? That's the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio pr...
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Marketing mega-trends from 2016-06-23T15:43:47
Each year, Mary Meeker compiles a wide-ranging Listen
The greatest social media opportunity? You might be surprised! from 2016-06-09T19:19:09
We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About...
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Cutting through the marketing noise from 2016-05-27T07:02:18
In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It's a difficult p...
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A modern marketing wish list from 2016-05-12T23:04:21
In the latest episode of The Marketing Companion podcast, Tom Webster and I reveal our wishlist of what we would like to see "more of" and "less of" on the web. Among the topics we explore:
The epic switch from social networks to private networks from 2016-04-30T11:30:39
Over the past few months I've seen a few trends coming together but I'm not sure I grasped the significance of what's happening until I heard a recent comment from my 16-year-old nephew. Here is...
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Facebook chases down Snapchat from 2016-04-14T19:40:43
So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! In this new episode of The Marketing Companion Tom Webster and I consider some EPIZOODIC new i...
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Why Twitter matters from 2016-04-01T12:58:50
First, let's establish something. Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. It is a place for innovation, conversation and collaboration....
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Snapchat For the Win from 2016-03-18T21:08:49
For the first time since Facebook unseated MySpace in the hearts and minds of teens, ladies and gentlemen, we have a new social media champion -- Snapchat, at least if you're a young American (c...
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Silver lining in the bad news about content marketing from 2016-03-04T23:13:48
There is a steady drumbeat of bad news about content marketing ...
- The Listen
Unlocking the new secrets of customer service from 2016-02-20T00:07:38
How much time do you spend each week learning something new? It's a problem for me, which is why I love podcasts so much. I can usually find a way to fit in a 30 minute podcast and feel energize...
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Words that inspire and the stories behind them from 2016-02-06T18:26:46
On the latest edition of The Marketing Companion, Tom Webster and I get personal. Between us, we have more than 50 years of marketing experience and we've learned many important lessons along th...
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Achieving the digital mindset from 2016-01-25T02:14:17
What does it mean to be "digital?" Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that cre...
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The internet we need to save from 2016-01-09T19:35:39
Tom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: "This was our best podcast ever." What made it so? Is the I...
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Twitter strategy, politics and authenticity gone mad from 2015-12-26T17:39:19
What impact does social media have on politics? In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of...
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What's next for marketing in 2016 from 2015-12-11T19:42:37
The Star Wars editon of Google pants. Let's just get that out of the way. Yes this is part of the cherished and much-anticipated Marketing Companion Holiday Catalogue. It's not just the dream bo...
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Every way to monetize content from 2015-12-01T01:10:22
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Stats-A-Palooza from 2015-11-13T23:59:34
I'm a data junkie. So this is a good time for me to be in marketing because we sure have a lot of amazing facts and figures at our finger tips. But once in a while I see some fact that is mind-b...
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Bollywood dancing...
...
Tom Webster...
2015 is going d...
Have you figur...
Telltale signs that it's time to end your business from 2015-08-21T19:00
The entrepreneurial spirit was ...
Advocate mar...
Real-time ...
The future of content strategy from 2015-07-10T22:34:58
In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader...
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Why privacy is about to become the hottest marketing issue from 2015-06-26T19:00
If you read through one piece of resear...
In defense of Facebook from 2015-06-12T23:13:45
In a scathing blog post, the co-founder of Ello blasts Facebook as monstrous entity dedicated to hurting people in the margins of society. In this episode, hosts Mark Schaefer and Tom Webster bl...
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How we keep up and improve as marketers? from 2015-05-30T21:55:02
It's hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None...
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On...
One of my predictions f...
Last week I was having a new Intern...
Remember when social...
In the latest Market...
I used to work fo...
Don’t Block Me, Bro! from 2015-02-20T20:04:04
Ad blocking seems to have th...
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...
The world's most under-utilized social media platforms from 2015-01-23T20:00
In the latest edition of
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This week we scrapped ...
We've had a gre...
Our most valuable content lessons from 2014-12-13T16:08:54
Hosts Mark Schaefer and Tom Webster have been creating written, video, and audio content for years. In this episode, they share with you some of the lessons they have learned from the mistakes a...
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What's next in digital marketing? from 2014-11-28T16:27:13
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I a...
Do you...
The Mobile Commerce Revolution from 2014-10-17T19:00
The advent of Ello ...
Authenticity and the Human Brand from 2014-09-19T18:00
My friend Listen
One...
Is there any greater source ...
Are yo...
...
Complai...
It seems everywh...
Technologies that will disrupt marketing strategies from 2014-06-13T20:08:52
There are so many shifting sa...
<...
Lifehacks for the Modern Marketer from 2014-05-16T20:00:24
Whether y...
A few months ag...
New insights on digital radio, Facebook and Google+ from 2014-04-04T19:00
In the newest episode of Th...
Marketing conferences: The good, the bad, the ugly from 2014-03-22T05:26:19
The influence marketing episode from 2014-03-08T04:58:02
A numbe...
Tips for leveraging public speaking in your marketing mix from 2014-02-07T03:53
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When I was in graduat...
Overcoming Content Shock: Beating information density from 2014-01-10T20:39:12
Facebook reach, a massive breach and influence marketing steps up from 2013-12-28T16:41:27
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Six mind-blowing marketing trends from 2013-12-13T20:23:36
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The perils and promise of sponsored content from 2013-11-29T17:44
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How data is screwing up content marketing from 2013-11-09T16:19:31
A Forecast for Podcasting: Trends, Predictions and Google Pants from 2013-10-26T02:59:48
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The biggest business opportunity in marketing today from 2013-10-11T16:04:46
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The future of Twitter from 2013-09-26T15:49
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What skills do you need to succeed in marketing? from 2013-09-12T19:09
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What does it take to start a blog today? from 2013-08-30T14:22
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Will Jeff Bezos lead the next media revolution? from 2013-08-16T14:34
Newspapers are dying. Local TV stations are struggling. Many radio stations have been in decline for more than a decade. And then, Jeff happened.
Google Glass: Is this the future, or does it just make you look like a dork? from 2013-08-02T16:28
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The Content Mill: Is Quantity Killing Quality on the Web? from 2013-07-19T13:53
I think the role...
How man...
Flouting Klout from 2013-06-19T17:39
The Marketing Companion Episode 1: Flouting Klout
- Klout steps into the ring as a content creator
- Influence at the top of the search rankings
- Guest... Listen