Megatrend: Live Commerce - a podcast by Mark Schaefer and Brooke Sellas

One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales. 

Further episodes of The Marketing Companion

Further podcasts by Mark Schaefer and Brooke Sellas

Website of Mark Schaefer and Brooke Sellas