Fixing Overly Tactical Metrics: Content Consumption Part II - a podcast by Gary Angel
from 2021-01-31T22:10:42.023393
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The Measurement Minute by Gary Angel
If Views is overly tactical and encourages click-bait content, what’s the right metric to replace it? Here are three strategies (all with relevance in other areas) that can help: measure consumption by target audience (which implies measuring audience), focus on subsequent consumption lift, and use target audience as a denominator to create share metrics.
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