Full-Funnel Display Analytics - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Opportunity), Time (Engagement), Interactions (Interest), and Take-Aways (Conversion), you have pretty much everything you need to drive effective display and visual merchandising.

 

 

 

Further episodes of The Measurement Minute

Further podcasts by Gary Angel

Website of Gary Angel