Getting Started with In-Store Metrics : Area Foot Traffic - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

When you first start with in-store behavioral analytics it’s best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great jumping off point. Everyone already understands door count. But after entry, most stores don’t really know how many people go to each area of the store. From floors to departments to sections to merchandising areas, traffic is unknown and critically important to understand.

 

 

 

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