High Risk, High Reward. Building Habits is the Business Of Good Customer Experience - a podcast by Gary Angel
from 2021-01-31T22:10:42.023393
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The Measurement Minute by Gary Angel
Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard to break. That’s why retention is easier than acquisition. Right now, businesses have extraordinary risk (obviously) but extraordinary opportunity as well. Delivering good experiences now will engender brand loyalty for years to come.
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