In-Store Conversion is Surprisingly Ambiguous - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that’s just not the case. Understanding when and whether a shopper converted is doable, but we often don’t know what – from their journey – got purchased. That makes for considerable ambiguity at the bottom of the in-store funnel.

 

 

 

Further episodes of The Measurement Minute

Further podcasts by Gary Angel

Website of Gary Angel