Measures of Dependence in Retail – Understanding Self-Selection and Store Layout - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a merchandising section is on its placement in the store. This lets you target layout experimentation into places that are likely to significantly impact store performance. Not only does this Minute explain dependence metrics, but it covers some of the most common including Draws, First Purchase Rates and Time in Store Rates.

 

 

 

 

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