Pass-by Metrics INSIDE the Store - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside the store as well. You can measure pass-by traffic for everything from an aisle to an endcap to a Section to a display. But depending on how the area is setup and how traffic flows around it, this may require quite different measurement.

 

 

 

Further episodes of The Measurement Minute

Further podcasts by Gary Angel

Website of Gary Angel