SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience - a podcast by Gary Angel

The Measurement Minute by Gary Angel

 

I recently talked with Mark Shekleton about Smart Seal – his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers build bridges directly to the consumer and supports a wide-variety of use cases across supply-chain, fraud prevention, pre-product marketing and post-product registration, warranty, reviews and experience. It’s a fascinating product that fits very well with Digital Mortar’s Merchandising Analytics solution.

 

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